Quite honestly, both TVs are great. The main difference to note is that the Samsung has HDR technology (High Dynamic Range), meaning it has a wider and richer range of colours, much brighter whites, and much deeper, darker blacks). Both have near five-star reviews, similar inputs and outputs, and physical specifications.
At this point, I think going into a store and seeing if one--or both--is on display is the best step, this way you can really see the product in action. If I've been of help, feel free to click the star to give Kudos and show thanks!
I am a former Best Buy employee. While here to help, the opinions presented by me on this site do not represent the views or decisions of Best Buy and its affiliates. Authorized company representatives identified with -BBY after their names are able to address specific concerns or inquiries in greater detail.
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