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Registered: ‎10-10-2012

Re: Best Buy Exclusive Steelbooks - there needs to be a policy put in place

Hello all,

 

We appreciate the discussion around our steelbooks.  In most cases, these steelbooks end up being in high demand, but by their nature, are limited in quantity.

 

When possible, we'll allow these to be picked up in stores, but generally, if you don't have a pre-order, you're going to miss out.  It's extremely rare for there to be any extra copies of most of these steelbooks.  As far as shipping them goes, we expect the carrier to treat every package with care.  

 

We make every effort to allow everyone the opportunity to pre-order, and we do everything we can to keep people from obtaining mulitple copies to resell.  

 

Thanks for posting.

Bill|Senior Social Media Specialist | Best Buy® Corporate
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Re: Best Buy Exclusive Steelbooks - there needs to be a policy put in place

"We make every effort to allow everyone the opportunity to pre-order, and we do everything we can to keep people from obtaining mulitple copies to resell."

 

What does BestBuy specifically do to prevent people from obtaining multiple copies to resell? I've been in a BestBuy store the morning of a steelbook release - I saw another customer take 5 copies and check out with them. Similar scenario - when Target used to do steelbooks, such as Ironman 2, I saw a customer try and buy three and their employees stopped the person and onlt let them purchase one. So with pre-ordering / online purchasing being the primary method of obtaining BestBuy exclusive steelbooks, what do you do as a company do to prevent multiple purchases and scalping of your product?

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Posts: 22,266
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Registered: ‎10-10-2012

Re: Best Buy Exclusive Steelbooks - there needs to be a policy put in place

We wouldn't be able to provide specific details as to processes or policies, as that defeats the purpose of keeping people from finding ways around them.

 

Stores should be limiting quantities of purchases as well for these items, as a general rule, and we give managers the leeway to make these decisions.

Bill|Senior Social Media Specialist | Best Buy® Corporate
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