byMichaelM-BBY05-01-201612:00 AM - edited 02-27-201803:38 PM
Earlier this month Geek Squad revealed their biggest changes in over 20 years, including a refreshed logo and a new Geekmobile. These changes represent the next step in Geek Squad’s continued evolution from a small local PC repair business, to today’s preeminent 24-hour task force for unruly tech nationwide.
From humble beginnings, Geek Squad was founded in Minneapolis, MN in 1994 by Robert Stephens with little more than $200, a bike, and a cell phone. Geek Squad has come a long way since then, and today has over 20,000 active Agents spread across North America, parts of Europe, and even at its own “City” in Kentucky where over 800 Agents fix nearly 4,000 computers every day. Agents in the field driving the iconic Geekmobile and other Geek Squad vehicles make 13,000 house calls a day, performing services ranging from PC repair and home network setup to home theater and appliance installations.
The refreshed logo is a result of the changes in technology and culture over the last 20+ years. Moving away from the 90’s grunge era design, the logo now reflects the modern digital age while being far easier to read and recognize on the smaller screens of smartphones and watches. Even with these changes it still retains the recognizable colors and shape, and the refreshed Geek Squad logo will soon be found whizzing around the country on the side of the new Geekmobile.
The original Geekmobile, a green 1958 Simca Aronde Elysee, gave way to the VW Beetle in 2004. After more than a decade of service and nearly 300 million miles driven, the Toyota Prius C will be replacing the venerable Beetle. The Prius C was chosen not only for its innovative design but for its environmental and efficiency advantages as well. This new type of green will cut the Geekmobile fleet’s emissions by 50 percent and will help make significant strides towards our commitment to reduce our carbon emissions as a company 45 percent by 2020.
What do you think of Geek Squad’s new look and Geekmobile? Tell us in the comments below!