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Apple Press Event: New iPods, Second Generation AppleTV, and More

by Retired: Community Analyst ‎09-01-2010 02:48 PM - edited ‎09-16-2010 10:19 PM (5,252 Views)

Please welcome our guest blogger, John-BBY.


Steve Jobs announced the new line of Apple iPods, the second generation of AppleTV and new features for iTunes and iOS 4 at what has become a traditional late summer press event featuring music products.


The next version of Apple’s mobile operating system,  iOS 4.1 will be available beginning next week and feature HDR (High Dynamic Range) photos, direct HD video upload via wi-fi, and bug fixes.  Also announced was iOS 4.2 which will bring iOS 4’s multitasking and folders to the iPad in November, along with wireless printing and media streaming via AirPlay (AirTunes re-branded).  The final key innovation in iOS 4.1 is Game Center which will facilitate friends gaming together.  Later this year, Epic Games will introduce a dynamic new multiplayer role-playing game currently code named Project Sword. 


iTunes, Apple’s venerable media management application achieves version 10 and debuts with a new logo and more streamlined interface.  In addition, Jobs introduced Ping, iTunes new music-focused social network community.  iTunes 10 is available as of September 1.


As rumored, the new line of iPods was announced with a new model for every line (except Classic).  iPod shuffle now features buttons, playlists, and Genius Mixes along with VoiceOver and 15 hours of playback time.  The new model is $49 SRP.


iPod nano gets a huge makeover and is now equipped with a square multi-touch functional screen and clip so that it can be worn similarly to iPod shuffle.  According to Jobs, it is 46% smaller and 42% lighter than the previous incarnation.  The biggest change is the multi-touch screen that allows for multiple menu and media access.  The screen display can be rotated with two fingers.  It allows for 24 hours of music playback and comes in two sizes, 8 GB for $149 and 16 GB for $179 SRP.


The iPod touch is thinner with the iPhone 4’s Retina display with four times the number of pixels in a backlit LED screen.  It employs the Apple A4 chip and has a three-axis gyro.  New to the iPod touch are a front facing camera and rear facing HD video camera with Facetime.  iPod touch features 40 hours of music playback and video can be edited on the device using the iPhone version of iMovie.  It has three sizes, 8GB at $229, 32 GB for $299, and 64 GB at $399 SRP.


The new iPods can be preordered starting September 1 and will be available for purchase next week.

Jobs’ final announcement was for the second generation of Apple TV.  The device is one quarter the size of the previous model and eliminates cumbersome functions like syncing and storage management.  The new device only allows for content rental with first run HD movies being available on street date for $4.99.  TV show episodes can be rented for 99 cents with two networks currently on board to provide TV content.  The device features wi-fi, Ethernet, an HDMI port.  In addition, Netflix members will be able to stream their movie queues directly through AppleTV.  The new Apple TV will be available in about four weeks.

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