09-07-2019 01:34 PM
That was my routine also. They'll realize when their sales are down. I haven't bought anything from them since the weekly ad was taken away. I used to purchase regularly every week by looking at the weekly ad. I'm finally saving some money.
09-07-2019 11:05 PM
From an employee, I am genuinely curious as to what is so compelling with a paper/online PDF version of the ad. What do you like about it that the current deals section is lacking? Since a traditional ad has to be planned out weeks in advance in order to be designed and printed on time, it really doesn't fit the current promotional and sales models that are used by most retailers these days. In other words, there are lots of things that are on sale that are not pictured in the ads. Anything that was added last minute, or doesn't run a full Sunday to Saturday, are all left out. The new format contains all of the current sales, can be perused the old fashioned way, or can be sorted to get right to the categories you are interested in.
09-08-2019 05:07 AM
Reasons pdf is WAY better
1. I can tell people who are looking for a computer/tv/etc to "go to page xx" where on the website its kind of search for this and hope you find the right thing.
2. The ad actually had sales. Where are all the numerous console game sales that ran in the ads? nothing but, pre-order this or buy this at full price.
3. I could pull it up on my tablet to show the wife multiple choices at once on 1 page rather than scrolling through junk and finding 1 here and 1 there deals.
4. This deserves mentioning twice - see #2
5. Confusing - check out the 4k sales - 4k UHD as low as $14.99 - PAGE 1 OF 3 or there is a shop 4k uhd deals link. Click the link and it shows 162 items not just 3 simple right arrow clicks. There is nothing telling the customer to get more deals by clicking the link at all. You just kind of guess and see if it works or you just click through the 3 arrows (I mean, a line with 5 movies each page) and say, blah, only 15 movies what a joke, when in reality there are 162
6. I have a lot of clients/family/neighbors/etc that do NOT look at the computer for this. People still get newspapers! There is no way for them to see the deals I am trying to tell them about unless they purchase a computer/smart phone or I go to their house and show them. It is the digital age but you cant just write off people who choose not to have computers.
7. You can't change your paper sale because someone else beats your price so you better give a GOOD deal up front or people will see you are higher priced and go somewhere else. Yea, this is good for BB because they can change the numbers on the fly to play catch up rather than leader - sad, very sad.
oh well, done for now. You asked why and those are some reason of why for me.
Oh and sales are supposed to have products CHEAPER than other stores sell at regular price for them Nthing to do with the paper/digital thing but BB has faultered a LOT here of late and I can see at least the brick and mortar stores going away unless they get with the program.
09-08-2019 07:56 AM
Three weeks in a row now = all pre-orders have been cancelled. I'm an impulse buyer and the weekly ad was Best Buy's only way to get me to visit the actual store. There's not a single thing I can get instore or online that I can't find elswhere. My Gamer's Club discount still has 6 months left but it's more than paid for itself many times over so it's a small sacrifice.
Apparently some one not qualified for the posisition they hold decided getting rid of the weekly ad would help them compete. The cold hard facts are shoppers aren't going to spend 20-30 minutes setting search parameters to locate everything on sale. Having worked for the worlds largest, most profitable entertainment company for almost 30 years I can promise that you can never force your target audience to do something they don't want to do. That's basic intern knowledge right there but apparently not for some large companies. Anyways, Adios BB.
09-08-2019 08:02 AM
Yep very disappointed. I spend nearly 8K a year at est buy, most of which is driven from the weekly add. Going forward I will be using other sites to find what is on sale and only buy from best buy if I happen to be driven to them from those other sources. This all comes down to not wanting to pay to organize priority sales. One more opportunity to lose customers to another competitor...NOT SMART.
09-08-2019 08:21 AM
Just chiming in. This is the first week I have noticed. I just bought a Chromebook at Best Buy last month after seeing the deal in the weekly ad.
I, too, am as techy a person as they get. I run the tech environment at the school where I work. I am always on the cutting edge, with my personal stuff. However, I still prefer to have my ad in a paper format or at least in a digital format where I can flip the pages by category and see it laid out with the prices clearly visible.
This Top Deals format is not intuitive and is not easy to navigate effectively. We need the old format back! It was part of my Sunday morning coffee routine and then I'd usually head out to the store to buy SOMETHING.
09-08-2019 08:30 AM
@jdogg836 You answered your own question. The reason the weekly ad is better is because it takes planning, is organized, is not last minute, prices are fixed for the week and I don't need to worry about them chainging in the 30 minutes it takes me to drive to the store. Your weekly ad is a major contributor to why I spend 8K a year at Best Buy and not Amazon.
If you can't be bothered to prioritize and organize your sales, do't expect me to do it for you.
I work in ecommerce web site development and I have this aregument constantly about why sites need weekly ads. Usually I ask the person I'm arguing with how much they spend in the store they are arguing doesn't need the ad and the answer is they are either not even a customer of that store or only buy somethig they need(no impulse buys, no "just looking").
I just spent 20 minutes trying to go throught your "top deals" and found NOTHING that I'm interested in, where as I would spend half that time scanning the weekly ad and rarely ever didn't find something that I either wanted to order or wanted to go to the store to check out.
I guess I should thank you, you're probalby going to save me hundreds of dollars a month.
09-08-2019 09:05 AM
I noticed this a couple of weeks ago, but I'm getting the sinking feeling this will continue on. I enjoyed reading the weekly ad on Sunday mornings, I thought it was a nice way to engage with BBY from home. Is the weekly paper ad still a thing? Asking for a friend Some thoughts:
Whatever the reason may be, cutting off a channel like this that has been so long-standing seems pretty rash. I suppose we will continue to be the vocal minority who wants it back.
09-08-2019 09:14 AM
The paper variant of the ad is pretty much no more. A year (maybe two) or so ago, the paper ads disappeared from the stores. I only realized it as I'd gone to the store to buy something and the price wasn't what I thought I'd seen in the digital weekly ad. Not having my phone with me, I went up front to grab a paper copy and the greeter told me they'd discontinued having the paper ones in the store.
In my area the paper ads have not been in the newspaper except around Christmas or the Super Bowl for several years now. Recently even those were cut back. I think we only got one on Thanksgiving last year.
My guess is that someone figured the cost of the staff for the weekly ad was higher than the money it was bringing in. Unfortunately the amount of money the ad brings in is hard to quantify, the salaries are not. So I'm sure it was a "penny wise, pound foolish" way to "cut cost". Personally I think it will only lead to more losses for Best Buy.
Regardless, it's not easy to run a Big Box store these days and this change plus the staffing cuts at my local stores lead me to believe this might be the beginning of the end for Best Buy. I hope not though.