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New Member
Posts: 3
Registered: ‎09-09-2021

Steel books - never available

I have a novel idea based on my experiences of late. I'm a devoted collector of steelbooks. The last two I've been waiting for, The Shawshank Redemption and The Thing, I've been awaiting for several weeks to preorder. I was so happy that when it finally came up, and I tried to preorder- but the site said, not available. Now it says "Sold Out" this isn't an isolated incident, many, many movies are being handled the same way. 

 

how can you sell out of items that were never available in the first place? Now I see them on EBay for double the price that was advertised. Is this false advertising? Bait and switch! Is someone at Best Buy making huge profits on my back? 

how can you do this to me and everyone else? How can you falsely advertise "coming titles" that are never available? 
what's the magic code? Now I hear from my local store that they aren't available to them even this it's advertised on their website. What kind of scam is going 0n! 

I would love to know how I can support my local Best Buy and my shopping requirements on these items. 

Best Buy Employee
Posts: 2,401
Registered: ‎01-09-2015

Re: Steel books - never available

I can't think of any scam involving "falsely advertising 'coming titles" that are never available" that would benefit anyone at all.  Generally speaking, these titles are added to the system and as soon as the preorder goes live they sell out within hours of being made available.  

 

"Not available" - Generally means we have no more of this particular title available.  This is not a permanent state, sometimes more items are added for pre-order (or for sale, depending on the date added) if the manufacturer commits to providing more of the product.

 

"Sold Out" - Based on the number of units the manufacturer is providing, we have no more left.  This is a more permanent state.

 

I'll give a little more detail as a steelbook collector myself:  Let's say the manufacturer offers 10,000 units (made up number) to Best Buy.  We open pre-orders and allow them to be sold up until that number is reached...going "not available" in the process.  Later on, they offer 5,000 more to us.  This will allow it to reopen preorders or sales.  On launch day, it is not uncommon to see more than this total arrive, allowing same day sales and potential orders online.  Once these units are gone and we've gotten word that there is no chance of more arriving, they are marked sold out.  I will say this, the number and scarcity shipped by the manufacturers has gotten much much tighter since the beginning of the pandemic.

 

I personally preordered the Shawshank Redemption 4k Steelbook several months back, well before it was marked as "not available" and I can confirm that it arrived and I will be picking it up on Tuesday.  My guess is timing is your biggest issue.  You need to get your preorder in before they go "not available" because at that point we have already sold what we are likely to get.

I am a Best Buy Employee, but the views that I post are my own and not that of Best Buy.
***Know that I am not able to issue official responses and that my posts are only here to help before an official response is offered by a Best Buy Social Media Specialist***
New Member
Posts: 3
Registered: ‎09-09-2021

Re: Steel books - never available

I appreciate your comments, I also wanted to preorder, but was not able to according to the site. One other thing, I would ask that you look at EBay where they are selling these for prices that are as high as 70-100 each for movies that should be 26-30. Someone's making a pile of money......

Best Buy Employee
Posts: 2,401
Registered: ‎01-09-2015

Re: Steel books - never available

Yeah, the secondary market value is unfortunately why steelbooks tend to sell out within days, if not hours, depending on the title's popularity.  While Best Buy has several safeguards in place to prevent resellers from snagging multiple copies of these limited edition steelbooks, there is no rule to say that someone cannot buy a copy of one of these titles just to flip.  

 

If you miss the first wave, you can look really early Tuesday morning on BestBuy.com for more to become available.  You can also visit your local store as soon as they open their doors as well.  This is not going to be a 100% success rate, however, as it depends on the misfortune of other customers.  If their payment fails and their order is canceled, it may leave an item available to purchase.  

I am a Best Buy Employee, but the views that I post are my own and not that of Best Buy.
***Know that I am not able to issue official responses and that my posts are only here to help before an official response is offered by a Best Buy Social Media Specialist***
New Member
Posts: 3
Registered: ‎09-09-2021

Re: Steel books - never available

Thanks, I will continue my search