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There should be someway to capitalize off the price of gas but the only thing I can think of is offering a giftcard option w/purchase. Instead of getting a $50 BB giftcard with purchase of an Ipod customer could choose of $50 Shell/Getty/BP/Exxon/Mobil gas card. But these companies would need to be sponsored otherwise where's the incentive for BB to send money out the door.
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