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0 Votes

protect your customers

Status: Acknowledged
by on ‎04-24-2020 01:11 PM

Hello, I've been having an issue. For the last few weeks I've been attempting to buy myself a Nintendo Switch for my upcoming birthday of isolation. This seems to be impossible, as they sell out the moment they become available anywhere. Nobody is allowing me to pre-order it, and I can't beat the bots that are doing the actual purchasing because their sole purpose is to wait and purchase immediately. I'm a business major in school, and they keep telling me, "If you want to make money, find a need and fill it." Right now your true customers have a need. They need to be protected from those who would take advantage of an unfortunate situation. If your marketing team is on its game, there's a real chance to boost revenue for your company during this econominc crisis by simply adding a fee to reserve or pre-order items that sell out too fast. By imposing a limit of 1 per customer per given amount of time, you can make life a little harder for the monsters who are taking advantage of people, and really show people you care. I'd happily pay the fee, especially since I refuse to buy from those people taking adavantage. I'll be sending similar emails to all who carry this item in my area, hopefully someone listens, because whats happening here is wrong. 

Status: Acknowledged

Thanks for your thoughts here.

by Emerging Expert
on ‎04-27-2020 06:15 AM

My apologies but that is a horrible idea.  Adding a fee onto hard to get items.  


That is like price gouging and would represnent horrible customer service. 


I am sorry your not able to get a Nintendo Switch.


I see your a business major at a school so you may not have any real world experience to base that on.  But as a business owner I would neve do anything like that.  You would lose customers.



by Emerging Expert
on ‎04-27-2020 06:21 AM

I also would like to add I am not a Best Buy employee

by Senior Social Media Specialist Senior Social Media Specialist
on ‎05-01-2020 03:40 PM
Status changed to: Acknowledged

Thanks for your thoughts here.

on ‎05-01-2020 08:55 PM

One thing you need to understand is that due to coronavirus, the supply curve has shifted entirely due to manfucaturing being stopped, this is combonation with the increase in demand raises the equlibrium point for the product retail. A price increase is a reasonable expection given the circumstances, however, I didn't suggest an overall price increase as warrented by the decreased supply and increased demand, I simply suggested an option to reserve a copy when supplies come in for a marginal charge. When the choice is to pay a reputable vendor a small reservation fee or pay a scapler an insane retail, I choose the former. Though some would reject the extra charge, I believe the average consumer would just be happy to be protected from the malicious elements of our society. 

All that having been said, I'm not some 20 year old kid with no real world experience. I'm a 36 year old man, I've managed a few companies in my life, and for the three year preceeding my return to school, I myself was also a business owner, which I only closed to pursue a masters degree. Not to worry though Bobberuchi, as you can see from the response above, they don't really care what I think. 

by Emerging Expert
on ‎05-04-2020 11:05 AM
One thing you need to understand that it is horrible customer service to price gouge simply because of a situation. This is not selling Dominoes Pizza in Times Square on New Years Eve. My apologies I did not realize you were a 36 year old in a business major, masters track. It is still just bad customer service, which as a business owner, I would never do to my customers.
on ‎05-05-2020 03:06 PM

I know price gouging is bad business. I'm just saying they could have an optional fee to reserve a product that is in high demand. Thats just one idea though, another would be to add a simple captcha to the buying process to cut bird bot out of the loop. Right now, there are many unhappy customers who's needs aren't being met in favor of selling only to those who actually are taking adavatage of this unfortunate reality we are now living in. I'd happily pay a small reservation fee to a reputable vendor over sitting here bored or paying some human scum twice what the product is actually worth. While some people may be upset that people are reserving compies ahead of time, I think most would recognize the companies attempts to protect its customers, and would be happy to pay a nominal fee rather than being out of options entirely. Most companies don't really care as long as they're making the sales though, so I'm sure Best Buy will stick with it's strategy of catering to bird bot and ignoring the real customers, because doing otherwise requires an expense and a risk, and corporate companies don't handle risk well. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎05-05-2020 04:03 PM

@Yama, we do not allow resellers to purchase from us. You're suggestions are valid, and so is your thoughts on this. With that said, we are not moving forward with this idea at this time.

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