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innovative Opt In Pre-order process

Status: Tell Us More
by on ‎04-25-2015 02:20 PM

There always seems to be a lack of supply vs high demand with many products which leaves customers who don`t keep up with the news a lil late to the pre-order party. My suggestion is to allow customers to purchase and load BestBuy giftcards in-store and via BB.com that remain in a "cart". For example, the customer loads $20 into their cart then they link their wishlist so when a new item(version/variation/LE/CE) for the wishlist item becomes available for pre-order BB sends them a email/text/automated phone call. The customer chooses 1 or all 3 in an opt in situation so it`s their choice. Within the email/text/phone call the option to immediately apply the giftcard value(all or just a portion) to preserve the pre-order is presented. The customer would also be able to have the system set to automatically apply the giftcard in the event they don`t reply to the notification fast enough. For BB this would be a major advantage in regards to the stock they recieve as they can simply inform the companies ofthe amount of "pre" pre-orders existing in hopes of gaining more stock then other retailers. Not only that large #`s would allow for a negotiation of more BB exclusives.

Status: Tell Us More

I really like this idea, and can see a significant amount of customers taking advantage of this if it was put into place. Does anyone else have any thoughts on this idea? Make sure you vote for an idea if you like it.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-27-2015 11:56 AM
Status changed to: Tell Us More

I really like this idea, and can see a significant amount of customers taking advantage of this if it was put into place. Does anyone else have any thoughts on this idea? Make sure you vote for an idea if you like it.

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