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Just took the survey about naming your new center section of the store. Thought all the names you proposed sucked big time. Most of the names evoked images of other places or things - TV shows, kid play places, NYC bar, etc.
And what's with the color blue references? That's certainly not the color I think of when I think of Best Buy. Yellow or black, both from the tag and black also from the geeks attire.
So, how about keeping it simple? Here's some ideas.
It's the center of the store. Centre combines those. THE CENTRE easily defines the location and the concept.
It's an island. THE I-LAND is certainly instantly recognizable as a techno-now term. Yes, it's associated with Apple. But so are you to a degree. Will Apple call out their lawyers.? Most definitely. Will that bring you mucho publicity? Undoubtedly. Make 'em sweat trying to claim exclusive rights to the letter "I." Your fighting slogan would be, "Apple doesn't own "I" just 'cause they want to own "U." After all, this is the company that had to pay the Beatles for the right to use the name. And even after that, they would up in litigation with the Fab 4's firm over their alleged infringement of that agreement.
It's where you go to gain knowledge about technology. And when you get there, you'll be in THE KNOW. Only thing I don't
like about this is the homonym with "NO."
It's where you go to get the latest buzz. THE B-HIVE incorporates both the main letter of your name and associates your logo colors with the black and yellow of bees. This could go wrong, though, if the geeks aren't up to their game and consumers start saying, "I got stung at the B-HIVE." Counter this by placing model-quality girls at the counter. Call them the Best Buy Honeys. Their boss would be known as "the queen bee." The guys would be "drones."
A lot of places like iTunes and Blockbuster allow people to pre-order things they want before they come out. Actually, for Blockbuster, you get to add stuff to a queue because they allow you to rent online, so you can basically put movies that haven't been released yet into a queue and they will be sent out when they are available. I wish Best Buy did this for music and movies as well because then people can order them ahead of time without having to wait for them to come out.
I'd like to see a product classification for products in the store. The placards in place now make it very hard to compare products. I think a classification based on user knowledge would be a nice feature for Best Buy. When shopping for a product, your knowledge of that particular "area"(tvs, computers, cameras, etc) would be separated into Novice, Intermediate and Advanced. Novice labeled products would represent more affordable products that don't have all the latest and greatest features. Honestly, a 70+ year old couple comes in to buy a tv. Do they need a 60", LED, 3D, 240Hz, Interent tv? No. They just want a tv. So they go to the section with products tagged Novice. These products would be more simplistic to operate and have less features but would be more compatiable with the customers that don't need a Ferrari to go to church 1 block away. You could always sell warranties and Geek squad support to those users to further ease their minds. Most of the time you want to up sell, I understand that, but there is a large demographic of people that know what they basically want.
Speaking of user knowledge, it would also be nice to see some classes or seminars or whatever you want to call them at least once a week at stores. Have them on Saturday afternoons where you educate your customers on all the technology involved in each product area. Have a seminar on tvs. What is the refresh rate? What are my options for 3D? What are the differences in LED and LCD? How do adjust my tv to the right levels? Inform the customers that don't have the knowledge so they want to buy the products with more features. It's also a great opportunity for Best Buy to bring in manufacturer reps to sell their products. Give Best Buy customers the opportunity to see the latest and greatest from manufacturers first, before they hit the market. Have the reps educate your customers while they promote their product.
So I find myself in need of a new computer and sadly I am no computer whiz. While searching for one I find that most brands are names I have never seen or heard of before and that the features or specs are an alien language to me. I imagine I'm not the only one so I would like to suggest something like a search engine for finding the computer that is right for me. By indicating the kind of activities I use the computer for, the search results would indicate what models or brands would fit my needs. I think many people who, like me, do not have much knowledge about computers would find this helpful so that they can buy a computer that is right for them. Not a very expensive one with features they may never get to use or a less flashy model that doesn't satisfy their needs.
I could ask a friend, an employee in a store, or even read about it in various internet articles but the convinience of being able to do a search for it here would be more efficient and would save a lot of time.
Best Buy is stuck, they are trying to do to0 many things. They need to simplify. They have what it takes to beat amazon, new egg, and other online retailers but they are using them incorrectly. There brick and mortar stores need to become shipping warehouse that allow for customers to still come look around. Shipping should be near free for all customers with a best buy within 30 miles. You could use local hot shots or train current employees. Set up self-checkouts for people buying media and quick buys. Focus on hiring persons with a background similar to that of geek squad. Focus on "wal-mart" business plan, mark all products at the minimum mark up for a profit, plan on selling more at a lower price, have a better social media and viral plan. People are going to miss you when you’re gone; you need to remind them why. Make all of your inventories available (and updated daily) on places like google shopping and your own website. Bundle. Make sure your weekly sales are making it on sites like slickdeals.
Since the Heet Wall now has so many holes now due to the fact our tv selection is dropping in every store, I think I came up with a great idea to both fill the holes and to get more info out to the customers. I have spoke to some Managers and Employees and they think its a great idea. My Heet wall now has over 10 holes on it ,most tvs are 40" to 46" so its a big hole making us look like we are going out of business. Why not have signs ( Finance deals, GSBT- what it covers, mounting and install deals, Quick facts etc..) that should be 40" in size and look like a TV and have them HANG in place just like a tv? You could make it kinda look like a TV set with info on the screen, thick cardboard would do the trick and the customers would really see them NOT like the 8x10 signs we use now. I hope this makes since but sometimes I have a hard time trying to get in idea to come to life by sending emails. I think our Finance deals are the key and they need to be out where the customers sees them and I know that would be a huge deal. If you have any questions pls email me, thanks
I'm a longtime Best Buy customer but honestly I usually only buy things after I've done my research elsewhere and know the specific item I'm looking for when I visit the store or BestBuy.com. Your website is horrible to navigate and lacks sufficient technical detail and filtering ability. For instance, I'm currently shopping for a laptop to support my photo/video hobbies but I can't filter my search in any logical manner for the features I'm looking for (screen resolution, for instance). Instead I'm stuck paging thru 300+ laptops and opening each to find the specs, which many times are inadequate. If you want to see an example of optimal website filtering/navigation (both mobile & regular internet) see bhphotovideo.com. In my opinion, all internet shopping should have their level of technical detail & user-controlled filtering. I really want to buy my new laptop at Best Buy but you make it really hard to do that.
i want to creat my own dslr package deal. you should let me get free to creat it. for example. i want to buy canon eos 7d+15-85 mm+70-300mm+50 mm 1.8 but i have to buy them seperately because you dont offer that package. you can see my package and offer me a deal on this package.
I just got the e-mail letter from Brian Dunn regarding the new benefits for Reward Zone Silver members. The free expedited shipping is pretty sweet, but the rest is fairly uninspiring.
How about enhancing the price match policy to include (qualified) online competitors like Amazon, Newegg, Staples, Office Depot, Apple, Dell, CDW, Walmart, Buy.com, and TigerDirect?
I know I'd spend many times more than I do now at Best Buy if you were willing to match even some of those.
I recently bought a product from your website and chose in store pickup as my delivery option. According to the email telling me my purchase was ready for pickup I need to bring with me, "The order number listed above - or a copy of this e-mail". In order to format a print out the email correctly I had to highlight the correct portion and then print preview and select the highlighted portion only. Even doing this I was not able to print out the entire email which I wanted to keep for my records. Could you please add a button that would format the email for printing and make it easier to comply with your directions.
While I am a frequent shopper at Best Buy, some other game shoppers may not be and many of those people may not know that your stores now sell pre-owned games. Aside from a small section in one or two of the circulars since the inception of the used game/game trade programs at BB I haven't seen very much marketing regarding it.
If you guys want to try to take a chunk of Gamestops' business away you're going to have to do an advertising blitz to get the word out. However, this may not help due to the disproportionate numbers of some games stores are being shipped back after an apparently lengthy processing cycle.
I've noticed 7-10 copies of some older PS3/PS2/360 titles that have been sitting on the shelves since they first arrived 3-4 months ago. They include copies of Two Worlds II for PS3 and Enter The Matrix for PS2.
Unfortunately another thing that may be lagging behind is price drops on these games and even if they are implemented quickly the price tags are not always changed on the products themselves.
Moreover, Best Buy really should get their lawyers looking at how exactly Gamestop skirts local pawn laws and is able to put out traded in products immediately after taking them in. I say this because the one month or MORE turnaround time from when items are traded in till when they are finally shipped back out to stores to be resold is hurting pre-owned game sales just as much as the lack of marketing dollars being spent on it.
I'm a member of several different gaming/deal communities and on each there were reports by the members of using copies and scans of the March @Gamer coupons. Not to mention some users on SlickDeals reported having the cashiers allow them to use only the SKU's from the coupons without having to present or surrender the physical coupons(which some of them didn't have in the first place).
I'm sure such fraudulent use of the coupons and SKU's from them will only lead to the deals being lessened or eliminated due to such abuse if it were to continue. This is why my suggestion is to print the coupons on the same type of reflective security paper that I believe was used for the Gamer's Club Unlocked unlocking coupon that was mailed to people who signed up in store early on in the program. By using such paper for the coupons it should eliminate the scanning and copying of the coupons that was reported repeatedly on sites such as SlickDeals as any attempt to scan or copy the coupons should produce copies that say VOID across them due to the reflective paper.
However, the cashiers working at each Best Buy store would also have to be instructed to not only take the coupons with each single purchase(as some apparently are not), but also what to look for in regards to an official coupon and how to spot a fake. Moreover, some cashiers have been apparently entering in the SKU's from the coupons without the customers actually having the physical coupons on hand. This was because four of the coupons from this month(Batman: Arkham City, Bulletstorm, Mass Effect 2 and Rage) were all scanned into a site called the KeyRing App, thus further facilitating the fraudulent use of the coupons.
Anyway, this is my proposed solution to stop the loss of magazine and Gamer's Club Unlocked subscription sales by making the coupons unique and easily recognizable as legit versus their scanned/copied counterparts. Hopefully by implementing this idea Best Buy can cut down on the fraudulent use of these coupons and keep these amazing gaming deals coming for months(years) to come.
What's up BB!!!
Long time fan/customer here.
Alright, down to business...
I believe there are several things that can be done, in addition to what you guys are already doing (well, for the most part).
But first. INCREASING trade in credit is not something you guys should feel pressured to do...Gamestop on average, already gives people less...and their credit can only be spent on the limitedness of what Gamestop carries. AT LEAST, you guys have more than just GAMES to spend our credit on.
For sure, it would help to have more attractive trade deals. I personally come when there is an extra boost of about 30% or more when I trade in games w/o having to pre-order....(simply because I don't want to pre-order a game, BUT the pre-order specials are really good).
As for another other deal promotions aside from trade offers, you guys are banking it really well. (Keep in mind, I'm comparing you to the only real competition to you, GAMESTOP; GS). Gamers now a days are trying to hit the best "value for my games" spot. GS is only relevant because it's been around longer, and quite frankly, people are still unaware you guys do trade ins...and not just games, but other electronics. YOU EVEN PROVIDE A TRADE SITE WITH ESTIMATE CALCULATOR!!! With GS, you lucky if your phone call isn't received while busy or with attitude..and GOOD LUCK getting trade values over the phone LOL.
Listen, the path to owning the TRADE IN side...is not just marketing or expanding word that you guys do this...but you really need to lift the policy (in A LOT OF BB STORES) of having to provide a RECEIPT for the games your going to trade, providing that they were bought from a BB store, ONLY. This is where you alienate your potential to blow "you know who" out of the water like the "you know what" they really are. I dare say, MILLIONS & MILLIONS of gamers don't keep their receipt....heck, CUSTOMERS in general, don't keep receipts!!!
Sticking to your guns on this, not only turns away trades, but it keeps your "used" game library very minimal...and I mean MINIMAL. And with that small used game library, it keeps away customers too.
Your GAMER magazine is great...I don't care what other may think, but your the only game magazine...and I will say this underlined; the only magazine by far to offer GREAT coupons with EVERY SINGLE ISSUE FOR ONLY 15 DOLLARS?!!?! I say this in conjunction with the "trade/used games" because you have great coupons for used games as well (not just for new...thank god and god forbid if GS did that lol), but what's a gamer like myself to do with these coupons...if there are BARELY and good USED GAMES TO PICK FROM?!?
Another thing, your gaming sections have looked really bad/sloppy. I come in on a week day (Mon & Wed mostly...after work) it's BARREN. And no excuses...the weekends it should be packed, or faced/leveled...something, but it looks bad too (I'm speaking of 4 BB's in NY) Your gaming section has to, at the very least...look attractive. Then the next step, is actually putting games on display that make sense.
Example...for Wii (let the hating begin). You can have you kid/family section, no problem...heck, have a used game section too, np, and of course the budget titles. But the core section, the games that don't go in the sections I just mentioned...there is nothing?! Now, it can be, because Wii titles, don't move in a certain store...no problem...so make a dummy case and display it...order it to be picked up in store for the customer. Don't try to spread 3 to 8 facings/displays of a Mario title for the sake of Mario? LOL, that's the worst thing you can do. You need to display the titles that a true gamer would play...things like; Metroid, Legend of Zelda, Resident Evil, Sin and Punishment, Tatsunoku vs Capcom, Red Steel, COD, Final Fantasy, Fire Emblem,...I can go on too. But the same idea across for all platforms. It's like, what used to be a large selection of new titles at BB, are watered down to "left overs".
And if "left overs" are a result of no sales...here, you guys should definitely hold some kind of gamers club tournaments, or gaming sessions exclusive to you unlocked members...or maybe a proposed 3rd level??? (wink wink). GS has completely stopped doing this. They stopped the "connection" they had with their long time gaming customers. What was once a hub and social spot is not a straight forward "in and out". No interpersonal nothing...ask some customers in GS as an undercover customer yourself...they'll tell you GS has changed a lot. YOU CAN CAPITALIZE HERE.
BB has the space, and you sure as $%& have the staff (whether with full pay roll or not...GS barely has the appropriate staff numbers...2 at most lol) I'm not saying to hold these things religiously either...but maybe monthly...every qtr...promote a special event...intertwine it with deals and promos..and of course...prize...make it store credit...keep the money within BB. And trust me...BB credit of $50 is better spent in BB then $50 credit from GS. And if not tournaments...have like, advance screenings of movies about to be released. Give like 5 min teaser or etc, and do the same, throw in deals/specials.
All this of course, can't be done without proper staff.
I don't know the hiring requirements for BB. But I remember what is was for GS, and you HAD to be fully knowledgeable about games. With BB, they're not that knowledgeable....for example...and without being "biased", I myself was trying to convince my friend to not buy the PSP Vita, at the moment, till it excels. Foolishly, he and a BB associate were talking and speaking of how well it's doing and even finally beating the 3DS. ARE YOU KIDDING ME? I corrected to both of them, the associate asked if I worked at a game store...I said I used to, but it doesn't mean, because I work at a gamestore, I would know things like this...it means I would "have" to. Information like this is available on the web. And just in case, the 3DS trumped the sales of the first DS (which trumped the PSP)....PSP is beating...easily the PSP Vita. Simply mathematics.
Your game staff should be knowledgeable of the games they themselves are trying to represent or sell. It's a huge turn off when they don't know nothing. Like when a family comes and ask what good "pure family" games are available on PS3...they quickly assume throwing the move at them is an automatic win...come on!
This is it for now. If you are curious why I had so much to say, or what to ask for additional ideas...hit up my email. But most of all, thanks for allowing me to share my idea with you.
BB ALL DAY!!! Woo!
I have been searching for the largest television possible that will fit in my entertainment center. This means in this case that I need to look at the height and width of televisions to find what I am looking for.
My suggestion is to allow searches on the physical dimensions of a product. Searching on a range of screen sizes is the closest option available today, but this is not sufficient to solve this type of problem. The ideal capability would allow the user to specify a maximum dimension or dimensions, and then sort the results based on the selected dimension.
Over the last couple of weeks, I set up a Reward Zone ID. Shortly after my recent purchase, I was asked to rate the purchase. Imagine my surprise when I found that the Reward Zone account would not work as an account to rate my purchase. The next surprise was when I decided to submit an idea on this forum. Once again, I was surprised to learn that this was yet a different account. Not only are they three separate accounts, but they don't even have consistent account name and password rules! At least one of the sites does not accept special characters in the password, so it can't even utilize an acceptably complex password.
My suggestion is that Best Buy unify the sites so that customers don't have to remember three separate accounts to access Best Buy related sites.
There seems to be a "disconnect" between the BB promotions dept. & the customers or would be customers. To many times I see deals that are offered by "lesser" retailers or can think of deals that would suit a certain sale better than what BB offers. I know BB can't get it right all the time but there's certain types of deals that should be standard staples.
With all this being said the solution would be to have BB promotion reps directly on the forums page or another BB sponsored site...come to think of it BB could actually get other sponsors to assist on the site since they would be able to promoted the items that BB would be stocking. We the customers could then goto the site & let BB know exactly what we want, have interest in buying, what deals/sale will get us in the door & what deals the competition is doing giving BB a chance to one up them.
Amazon has an "alert us" option which allows them to adjust there prices on the fly so BB should consider doing the same. Obviously, BB wouldn't do this for every item but if demand is extremely high it may prove profitable to make exceptions accordingly. If there's a consistent deals that people request then it would make sense for BB to begin incorporating the same sale(s) from their end and become more proactive.
I know BB has a price match policy but these would be the perfect times to incorporate Deals of the Day, Deal of the Week, Deal of the Month. In this economy it's no longer about getting "new" customers/sales it's more about taking customers/sales from your competition. The foot/web traffic combined with GCU & Media club should equal a very positive financial outcome for BB in the short term & long term. Twitter & Facebook could also be incorporated too but the site would allow another revenue source along with the Gamers & Media clubs which would allow for even better deals.
If there's a franchise of anything then anytime a new entity is coming out BB needs to offer deals for people new to the franchise & those who are vets of the franchise.
2011 was the year of thirds for video games so the best way to market to the full audience would be to offer the $60 game along with the other games for $80-$100. PS3 has all the classic remakes & these can easily be tied in the GCU program.
What BB should've offered
1-Uncharted 3 & the Uncharted 2 pack for $90 if Uncharted 3 was pre-ordered
2-$80 if Uncharted 3 was pre-ordered the customer is a GCU member.
3-$20 off any other PS3 HD remake w/pre-order/purchase of Uncharted 3 + GCU
Same thing applies to music(This can also be piggy-backed with a BB Movie/Music/Media club which is also an IdeaX)
If a artist has multiple albums out when the release a new album
1-Discount all of the other separately
2-Offer all the albums including the new one for 1 special package price that would be cheaper than buying all of them like in # 1
3-For artists with 4 or more albums offer buy 2 or buy 3 deals
4-Try to get special packaging/swag in relation to the #2 that will make BB the place for loyal fans to buy from.
Movies(also would be piggy-backed with the BB Movie/Music/Media club)
Do the same thing as suggested for music but also focus on the special packaging & swag since this will actually drive foot traffic & week 1 sales. The DC & Marvel animation dvds that come with the figures seem to sell very well.
Although I am employed I'd happily come aboard & help BB become a beast in the retail sector & take BB to a level they would never have thought of.
I think Best Buy should consider making a gamer unlocked like program but for dvds, blu-rays and music cds(maybe even itunes giftcards). This would basically get more people to choose Best buy over other places, or even a purchase over a rental. I know an extra 10-24 points doesn't sound like much on the surface, but the points would add up, plus you could add 10% off all dvd or music purchases, maybe even an extra 500 rewardzone points for every 5 DVD or cds of any price. It doesn't even have to be a prograam, it could just be another perk of rewardzone, and also you could get coupon books or something for discounts of these things like gamer unlocked, which is an exellent program, let me know what you thing