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The premise is simple, design GCU around the strengths of your program for each phase of GCU including new & used game purchases.
In principal, you would sell a new game & get the same game traded back in while the demand is high for it. And then sell it again used with a higher profit margin on the back end.
Basic example for a non GCU customer
1- They pay $60 on day 1
2- They trade the game in w/i 30 day of it`s release
Basic example for a GCU customer
1- They pay $48 on day 1
2- They trade the game in w/i 30 days of it`s release
This is how you defeat Gamestop
To get any of these benefits the new game had to be pre-ordered at BB
1- Guaranteed at least $30 minimun trade in value w/i 30 days of release
2- $5 bonus added to select trades on new games purchased w/i 30 days of release
3- 10% GCU trade in bump increases to 20% new games purchased w/i 30 days of release
Being able to secure this trade in cycle will allow you to truly strengthen GC.
Everytime I go to bestbuy.com I always get a store that is not local as my "preferred store". It's usually a store way out of my zip code. If I select a preferred store when I sign in, why isn't it automatically my store when I log in? Please update your website for Preferred Store to be the default store automatically rather than ALWAYS having to change it.
Example: Being in North Jersey, I should have the Rockaway NJ Store be my closest store, not Whitehall PA. When I sign in, Rockaway is my preferred store, but Whitehall PA is defaulted.
Please fix this! This is pretty annoying to deal with every time you log into the website.
If the idea of "My Rewards" is to reward customers for buying at Best Buy, how about accumulating 250 points then applying the discount to their next purchase instead of letting the discount expire. I'm the type of consumer that buys on an "As Needed" basis, so no matter what savings I'm going to achieve, I'm not going to rush to the store to take advantage of saving a whopping $15, $50 or $60 maybe. Most of your cashiers don't even understand or explain the program anyway. I know I've never had one explain it to me. I think most of us are smart enough to know that you're making the least amount of effort to offer us a discount. We have a 2 month window to take advantage of the savings C'mon.
Suggestion for bestbuy.com when shopping for a laptop. Many of them say “Note: DVD/CD drive not included” and yet there is no way in left side selections to exclude these. In features CD and DVD are not choices.
I understand that times and conditions change, but the recent changes to the Geek Squad Protection Plan for Mobile Phones is absurd. If the goal is to keep people from getting the plan you are on the right track.
I would like to see the plan returned to the way it was: $9.99 per month and no deductable. If this is not feasible, I would recommend at the most a $50 deductable.
The reasons for this is because I can pay the same monthly fee for insurance and pay a lower deductable through my phone carrier. Their plan also covers loss and theft which Geek Squad does not. I do not like dealing with my phone carrier. I have had nice experiences with Best Buy, but for such a higher cost, I will no longer get the Geek Squad Protection on my cell phones. I have purchased all of my families phones at Best Buy for the last 6 years specifically to get your protection plan.
Please Change the Mobile Phone Geek Squad Protection Plan so It is at least reasonably affordable.
This already might have been suggested, responded to, etc., but I still think that Wii U games should get the same $10 pre-order reward as the Xbox One and PS4 games do.
Please don't discriminate Best Buy. Just because I do not play Xbox or Ps4 games doesn't mean I do not buy games. I have bought literally every single new release for Wii U this year. I bought the gamer's club unlocked with the understanding that I would get $10 rewards, but after purchase found out it isn't valid on Wii U games. That is very bad marketing and employee training.
So please add Wii U games!
I would like to start this rant by acknowledging that Best Buy does not have to offer a rewards program and I appreciate the fact that they do, but they have all but removed all of the value out of the rewards program over the years. Before MyBestBuy, you would receive 2% back for top spenders (this has now been reduced down to 1.25% back in rewards); 60-day returns and price matches (this has now been reduced to 45 days); and you had other perks like a free home theater consultation or calibration, online backup and even rewards members only event nights. Most of the latter have been discontinued or are non-existent. Yet the amount you have to spend to be in the top tier increased $1,000/year.
Best Buy could really add some value to the top tier of the rewards program by making the 10% back in rewards promotion an everyday promotion for Elite Plus members purchases totaling $599 and up on a My Best Buy credit card or 5% back for any other form of payment with non-credit rewards account. In my experience working for Best Buy a few years ago, these kind of promotions would spark a lot of people to impulse buy and it also indirectly is a way for Best Buy to compete with places like the Army & Air Force Exchange where customers don't pay taxes (which is equivalent to a 8-9% savings in my state) or even Employee Purchase Programs offered thru various manufacturer's directly to certain employers. It also led to increased attachments because people will spend more if they know they're going to get more back in return (that's the whole value prompt in financing in the first place if you're just going to pay it off).
A great example of "if it ain't broke don't fix it" - Best Buy had a GREAT infastructure in place and decided - hmmm well that's not complicated enough and changed it in the most bone-headed of ways:
You could go to stores.bestbuy.com and type in your zip code and from there select the store cloest to you and see that store's "home page." From there you could click on "Clearance" (new items, discounted because discontinued) -or- "Open Box Items" (returns/exchange) and shop by category (i.e. laptops, TVs, etc.) or Brand (i.e. Apple, Microsoft) for THAT store. If you wanted to search multiple stores within a radius you could click the "Multi-Store" link at the top of the page and the same filters would reply.
There's only a link to Best Buy outlet. You have to click on open box at the bottom and you're taken to a webpage with ALL open boxes (with no specification to geopgrahy so you may be seeing all open items across the country). When you find the item you want open box, you click on buying options and then put in a zip code and then it refreshes to narrow down the search to your area. In my case, almost every time, the open item popped up in a store in the city, but nowhere actually near me or the two stores I frequent here.
I LOVED being able to go in and search for deals for the store that was down the street for me. I would frequently check for LG TV's or Apple laptops and it was easy to do. Sometimes too easy and I would impulse buy (I bought Kindles they had for over 50% off for gifts just because the price was great and the store down the street had them in stock). With this new system, it complicates this A LOT and I think you're going to find yourself stacking up open items because internally, stores don't do a lot to advertise and move open items. For example a store in town that I frequent had over 40 open item laptops. Another store was closing so they transferred ALL of these laptops to that store. At last check they're almost at 30 again and the other store has officially closed so they can't send those out - they're stuck with them. Under the new system you're not going to benefit from a customer that sees an $899.99 laptop for $499.99 because unless the person is SPECIFICALLY looking for that item and wants to go thru all the work of narrowing the search down by zip, they won't ever see it.
This was a HUGE step in the wrong direction.
I love these monthly B2G1 Preowned Video Games promotion that Bestbuy is giving us. The only downside to this sale online is a large portion of the games listed are sold out and say "Not available for shipping."
I often find myself wasting time scrolling through thousands of video games, half of which are out of stock, just to find 3 games that I want which are in stock. I think an easy solution to this would be to add an option on the "narrow your results" pane on the left side, allowing us to omit items that are "Not available for shipping"
If you lower the time it takes to find 3 games, then I may be able to use that spare time to find 3 more games.
Just a thought...
I use BestBuy.com to build quotes for clients and it's really annoying that you have to sign-in or create a guest account to be able to get a complete total with tax. As a Best Buy employee, I would use BestBuy.com to calculate totals with tax for customers as well so I can see where this could be hindering employees in-store too (this was faster than running to a register and doing it and allowed me to stay with the customer too).
This is basically a way for BestBuy to provide positive reinforcement as customers spend their way to elite/elite plus status. Divide $3500 by 10 milestones each time a person passes one $350 milestone they get $10 in RZ pts along with a milestone marker. The markers can be combined with the My BestBuy wishlist/fulfillment promo since they`re both designed for the same thing brand loyalty and repeat customers.
I'm pretty sure I spend more then the ole' 3,500$ per year for Elite Plus status. I think another Tier maybe in the 5,000$ range would be great for both sides. The consumer would get maybe 1, or 2 extra beneifits on top of the others like Free Acess to Gamers Club for that year. Free 1yr Subscription to @gamer Magazine. Point's for Financing *Only for 6 months 249$ and under Financing. 1 Day shipping. Best buy will get more revenue out of the continued purchases beyond the normal 3,500$ from consumers. I believe alot of customers will work toward the benefit's of 1 Day shipping to even increase the amount needed for this top Tier. Also Elite and Elite plus names could be renamed with the final 3rd Tier as the Elite ...ie Gold, Diamond, Elite.
Some of this surely isn't BB's fault but it still makes the company look bad when it can't be trusted to provide the promised pre-order incentive to customers. My suggestion would be for BB to secure as many exclsuinve steelbox packaging promos as possible & have the DLC codes sealed in them.
Because this method can be abused for codes that wouldn't equal sales it needs to be clearly printed on the steelbox packaging & the receipt that if the $5 pre-order can not be refunded if the steelbox is opened & the game itself will not be fully refunded if the sealed steelbox isn't also returned.
Also, you should try to score more impressive DLC like characters and/or levels not just costumes/weapons packs. They have more "value" & will have a much greater impact on increasing your total pre-orders.
On the Best Buy College Discount page email subscriptions are restricted to only students that have email addresses that end in .edu (and by that I will also infer that education discounts are only available to .edu students.)
In 2012, ICANN, the internet naming authority, approved over 250 new top level domains (TLDs.) TLDs, therefore, are no longer limited to the old standards of .com, .net, .edu. For example, my school now issues its students email addresses ending with .Institute, one of the new TLDs. .Academy is another obvious TLD.
I would like to propose that Best Buy eliminate the .edu requirement to bring their educational discount policy up to current internet naming standards.
When I make a purchase at Best Buy, I often choose the email and paper receipt. This is because if I'm checked on the way out, not having the paper receipt is troublesome. Sometimes the email is not instant, or the cell coverage in the store isn't perfect.
The email receipt is useful but could be more so. I file all my receipts and extended warranties in Dropbox. At the moment I'm forced to print my receipt to PDF which results in a messy attempt at a formatted email put onto a PDF which spans 2 or 3 pages.
I suggest you adopt a system which creates a PDF of the receipt/invoice and actually attaches it to the email, perhaps with the transaction number and date as the filename. I buy a lot from you for my own home but also projects for rental managers I do so it would make my life much easier. I could just save the PDf directly to Dropbox or Google Drive.
Furthermore, when you sign people up for extended warranties, you could attach a nicely formatted PDF to the email as well with all the benefits and contact details. I've often scanned in bi-fold leaflets where needed.
You'd make customer's lives easier, and save paper and printing costs along the way.
Media (video games/movies) is being shipped from BestBuy.com in plastic bags that offer zero protection during the shipping process. The chances of items arriving to the customer in rough shape are pretty high. At least, many of my orders arrive with beat up slipcovers and creased artwork.
I understand that these plastic bags probably exist as a means for cutting shipping costs. The number of people complaining about smashed slipcovers or creased artwork is probably miniscule (many people probably just throw away slipcovers). While I would love for everything to be shipped in cardboard mailers or boxes, I would at least like the option to upgrade the packaging to ensure the item is protected during transit and arrives looking like it would if I were to pick it up at the store. I know that's a slippery slope since you almost have to admit to poor packaging to offer an upgrade to decent packaging.
The competition isn't doing much better in the packaging department for me (Amazon varies by fulfullment center and the fulfillment center that I'm stuck with is terrible). If any retailer starts to show some care for how the item arrives to the customer, I'll end up being loyal to that retailer.
I have tried ordering multiple items together in the hopes that it would force them to be shipped in a box since they would not fit in the envelopes together. Unfortunately, the order was split up so that each item was shipped individually in it's own plastic envelope.