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0 Votes

Buying warranties

Status: Tell Us More
by Valued Contributor on ‎10-23-2013 10:20 AM

I was kind of shocked about this the other day my own self but apparently it's true.

 

At the current time you cannot purchase a warranty via the internet (after purchased/shipped) and you can't purchase a warranty for in store purchased good items afterwards online/over the phone.

 

My suggestion is well two things really.

 

1) In store purchases should also show under "orders" on your account if you sign in on the Best Buy website. 

2) Make it so you can order warranties within the 15 day policy window of course for different things that have a warranty over the phone, over the internet, and in store purchases. There is no excuse if a geek squad agent is able to actually look up my order, and  even get to the warranty information but they can't edit my  order with the warranty information. That's just silly and redundant. That would be an easy additional power for the geek squad team over the internet/phone. 

Status: Tell Us More
I guess I'm not entirely sure what you are asking for. A customer should be able to purchase a Geek Squad Protection (GSP) plan for any eligible product within 15 days of making the purchase. Any purchase made in store can have a GSP added in any of our stores. Any purchase made on BestBuy.com can have a GSP added after the fact online, over-the-phone, or in one of our stores. Are you stating you would like to be able to add a GSP to a purchase made in a Best Buy store online or over-the-phone?
0 Votes

Sure, it's probably easy to go into a Bestbuy store and buy a gift card each time you want to save for a Best Buy specific purchase, but my idea would work similar to the Pitch-In card, except that it's for one person.

 

For the sake of this suggestion, let's call it a Flexible Lay-Away Plan or for short FLAP.

 

FLAP would work like this:

 

1) Visit a bestbuy store

2) Take the item which you desire to purchase to any cashier

3) Cashier Scans the item, and with an added POS feature, a gift card transaction is generated with a value that is at least 10% of the purchase price of the desired item. Since the FLAP will remove the item desired from the available inventory, and administrative fee of $3.00 shall apply.

4) The item desired WILL NOT be held for the customer to pick up, however, the FLAP program would reserve the item in it's inventory. In the case of purged/discontinued items, only Lay-Away the price of the item. If the same item is not available, managers will find a like-styled item, and adjust the price accordingly.

5) Customers should immediately activate their card. During activation:

  • Customers will give their basic information
  • Customers will provide a  funding source, where direct debit from a checcking account is prefered, but visa/mastercard allowed as well. 
  • After the funding source is verified by a mini-deposit method of verification, the customer would set up scheduled withdrawals from their checking account or debit/credit card.
  • Upon making the FLAP goal, the customer can come to the store to retrieve the time. FLAP would be the form of paymentMy idea of BBY FLAP Program

6) As a bonus for customers to acheive their major electronics purchasing goal, upon successful completion of funding their item something free should be offered relative to the item purchased.

 

A downside of FLAP would be that customers change their mind on making a purchase. A suggested cancellation policy, that is fair should be:

  • FLAP participants may cancel their FLAP within 24 hours for 100% refund of  the deposit made towards the item on a FLAP Account and the FLAP Administrative fee.
  • FLAP customers may cancel their FLAP within 25 hours to 14 days for an 85% refund of the total FLAP balance, with the administrative fee non-refundable.
  • After 14 days no refunds are available, however the FLAP balance may be converted to a Best Buy gift card, minus a 15% re-stocking fee (30% if the item has been purged/discontiniued from sale at Best Buy stores

 

Status: Tell Us More
Thanks for the detailed idea, and I could see at least some customers using such a program. Does anyone else have any insights into this idea? Remember to vote for an idea if you like it.
0 Votes

Improve Mac Accessory Selection

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by gadgeteer on ‎10-16-2013 10:33 PM

I've noticed that they recently revamped the Mac Accessory section in my local store and it looks great!  There's a lot of new products, but I'm also noticing a lot of redundnacy.  I understand in some instances (like with hard drives) redunancy creates value, as it offers the same product at different price points;  However, overall Best Buy could do a better job on the accessories they pick for Macs;  Here's some suggestions:

 

(1) Rain mStand / Rain mTower / Just Mobile AluRack ;   If you are using your MacBook on it's on, it allows you to effectively "dock" you Mac while at the desk and use it at an angle [ergonomically] similar to that of an Apple desktop;  If using your MacBook with a display the mTower allows you to stand the MacBook up side-ways effectively turning it into a "tower."

 

(2) Macessity Laptuck Pro;  A stand for the Thunderbolt Display with integrated USB 3.0 hub and space below for Apple keyboard - great for the smaller home [office] workspace. 

 

(3) KB Covers - Keyboard Covers 

 

(4) HDMI to VGA Cable; would allow Apple TV to be connected in business conference rooms and/or classrooms where iPad adoption rates are rapidly increasing.

 

(5) Newer, more stylish sleeves for all MacBook sizes ("11, 13", 15") - may I suggest STM Bags Grip for MacBook, Hard Candy Cases Hard Shell Case, Moshi Codex MacBook Case, Tucano Stand Up Sleeve Cargo and/or Mujjo Sleeve and/or SwitchEasy Thins (Magnetic Closure)

 

(6) Belkin YourType Bluetooth Wireless Keypad; Bluetooth 10-Key add-on for Apple Notebooks/Desktops - great for home office, business, and educators a-like.

 

(7) PlugBug

 

(8) RadTech ScreenSavrz iMac Screen Cover

 

(9) Henge Docks Horizontal Docking Station

 

(10) Satechi Premium 4 Port Aluminum USB Hub

 

Status: Tell Us More
Not being a Mac owner I guess I never noticed. Thanks for the suggestions, and I would be curious if other customers would like to see this? Remember to vote for an idea if you like it.
0 Votes

AMD Idea

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by Valued Contributor on ‎09-17-2013 08:00 AM

I have a few ideas for AMD products

 

1) I have noticed that only AMD products are marketplace items at the moment. I'd love to see these become regular BB products! I am an AMD fanboy but honestly I have to a lot of times go elsewhere cause the marketplace values are higher than elsewhere. 

 

2) I would like to suggest as well that the AMD 9 series chipset come to BB. Here is the link on the AMD website for more information.

 

http://www.amd.com/us/products/desktop/chipsets/9-series-integrated/Pages/9-series-integrated.aspx

 

3) The FX FX 9590 and the FX 9370 to be brought into BB.

 

4) Lastly I would love to see the 8xxx series gpu's be added as well.

 

http://www.amd.com/us/products/desktop/graphics/8000/Pages/8000-series.aspx#2

 

 

 

 

 

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Would anyone else like to see us carry this AMD chipset and GPU? It’s important to vote for an idea if you like it.
0 Votes

Forum/Site/Q&A suggestion

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by Valued Contributor on ‎09-13-2013 09:00 AM

I'm the type of person if I am going to buy something I want to be able to talk to the company if needed. There are a couple of different ideas I have. 

 

1) Maybe on the forums there could be like different "company" boards. I.e.. In the technology/computer one there could be a sub board solely for IBUYPOWEr, Cyberpowerpc, and etc. There would be a vendor affiliate who would overlook that board and answer questions as needed for pre-sales, customizations, and etc. 

 

2) On the actual product itself on the BB website there should be a "private message this vendor" and a "go to this vendor forum board" button. 

 

Currently, from what I have noticed there is a Q&A type of thing on ONLY the larger brands such as Dell, Toshiba, HP. My question now is, WHY? Why don't Cybertron, Cyberpowerpc, and etc have these options? Why don't non electronic brands have these options? And etc. 

 

I say just get rid of the Q&A and move all the questions to the respective boards. This way it gets IdeaX and the forums more advertised as well!

 

 

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Both very valid ideas, and I do know we have had vendor representatives on this forum in the past answering questions for our customers. Would anyone else have anything to add to this idea? Remember to vote for an idea if you like it.
0 Votes

You guys just missed on a prime chance to take sales from your competition for the fall shopping season. While all the buzz was surrounding the PS Vita $200 price cut you could've gotten the lead headline by announcing the console could be purchased for just $100 down & $10, $15 or $25 per month depending on bundle and 1 or 2 yr term. 

 

Expanding this for all consoles including the PS4/Xbox 1 would give you an edge that would hard to beat. And yes there will be those who say the total cost will exceed the base purchase price but tell that to rent a center or Aaron's who charge $25/week & the final cost is generaly 2X the base price. 

 

This a program that would generate alot interest along with a high voiume of warranties attached to the high end items

 

Status: Tell Us More
Kind of sounds like something where the purchaser would have to qualify for credit. Does anyone else have any thoughts on this idea? Remember to vote for an idea if you like it.
0 Votes

Re: Walk Out Gifting Our Stuff (WOGOs)

Status: Tell Us More
by Cartogra on ‎07-27-2013 07:37 PM
Referring to offer in July Black Friday sale iTunes 100 gift card. Per price match guarantee, will not match gift card offers in store. Requires buyer to wait 1 week or more to get card. Gift cards (including BB Gift cards) are good alternatives to people who want to get gifts for someone hard to shop for (sometimes QUICKLY). In the case of iTunes cards, they can buy more products, which can require upgrading storage or even iPads, which can drive sales for stores even more.
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Interesting idea. Would anyone else like to see this happen? Remember to vote for an idea if you like it.
0 Votes

More computer information

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by Valued Contributor on ‎07-17-2013 08:08 AM

As a person who views the BestBuy.com website everyday to try to get the best price on a computer when it comes out I have found the information to be provided is mediocre at best.

 

Normally it doesn't list what motherboard is being used, what wattage the power supply is, what type of memory it is ( 1333, 1866, etc), how many bays and what size bays are in the case, what type of computer case it is, and etc.

 

For a retail store that tries to have the cheapest price, with the best products the site doesn't do honor to it's name. To lead you must have the best information, the MOST information.

 

I am suggesting that more computer details on the specific products itself are listed at least in the specs tab or something.

 

I would like to also suggest putting a warranty page on the page where you can view on that tab the different year possibilities for a warranty and the price for each year. I shouldn't have to add to cart then wait for it to add to cart, then go to checkout, and then view what warranty to choose. It should be three clicks, then checkout instead of 10 clicks and checkout does that make sense? 

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I fully admit I found this idea interesting, and as someone who wants as much information as possible I can't agree more. Would anyone else like to see this? Remember to vote for an idea if you like it.
0 Votes

I'm just addressing on behalf of a customer here:

 

forums.bestbuy.com/t5/BestBuy-com/So-not-cool/m-p/693636

 

I do agree to a certain extent that the return policies should be more visible on every page or at least a hyperlink on each product page that takes a customer to the return policy not just for Best Buy items but also for Market Place items as well. Customers tend to get confused at these things and the less guesswork one has to do, the more comfortable people will be shopping online.

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Would anyone else like to see this happen? Remember to vote for an idea if you like it.
0 Votes

DVD

Status: Tell Us More
by CF on ‎07-15-2013 11:37 AM
Need to ad more musicals
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Would anyone else like to see us add more Musicals to our DVD assortment? Remember to vote for an idea if you like it.
0 Votes

Hello, the following lines are for a school assignment, but I believe they have relevance, so here they are. Our instructions were to pick a relevant US company and write the assignment in the first person, as if we worked for the company.

 

Best Buy: A Proposal for Improvement

            Sound of Music, which would later turn into Best Buy (BB) was founded in 1966 as a record store. As available technologies and customer service norms changed, so did our business model. Since then, Best Buy has evolved into a technological hub where people can get music, movies, computing devices, electronics, and appliances. We started our online store in the year 2000, and we acquired Geek Squad (GS) three years later with more than acceptable results. As of 2006 our outstanding shares had reached their maximum value at 56.00 per share, while our most visible competitor’s (Amazon) share was about 35.00. Unfortunately, that boon period would not last, after 2006, the value of our stock declined to its current price of 26.00 while Amazon’s has climbed to 273.00. We made a series of acquisitions with disastrous results that drove the price of our stock to a low of 21.00 in 2008. By the figures and facts shown, it is evident we have two problems: first, our current business model needs to improve; second, we have an image problem. To change that, we prepared a few suggestions to modify our business model and, at the same time, improve our public image. These changes will eventually help us to increase profits and avoid excessive layoffs.

 

Size of Retail Locations

In order to improve our sales per square foot ratio, it is necessary to reduce idle space. The current initiative to reduce space to favor smaller devices such as smartphones and tablets is good, but it falls short in other categories. For example, as a customer enters a Best Buy store, he or she expects to see an extensive laptop exhibition area. With the current initiative, that would not be possible in some stores. Radio Shack already uses this strategy; therefore, it is advisable for Best Buy to keep a tangible differentiation. A viable option would be to modify the Geek Squad service to fit the need for less space. Also, in accordance to that idea, we could do away with the music CD areas by replacing them with experience sections with music available to be heard in multiple personal kiosks. Direct downloads would be available to customers, which they could execute directly from their smart phones or with a store code to be used online.

 

Merchandise Display

Our exhibited merchandise in the computer department is always off or password locked, preventing the customer from fully experiencing devices like PCs, laptops, tablets, and smartphones. Best Buy should change that policy by offering a more intimate and improved customer experience. That calls for the use of a viewing model similar to Apple’s, where the items in exhibition are powered and available for the customer to experiment them. This hands-on demonstration should include functioning Wi-Fi networks with limited connectivity to trusted sites.

 

Return Policies

Eliminate the fifteen day return policy and change it to a more consumer-friendly sixty day one for every customer. Thanks to Costco’s ninety day return policies in electronics with no restocking fees, customers in general expect a more generous return policy. Personally, I can attest that this differential in return periods becomes critical in considering the risk associated with purchases of more than $500.00. According to ihatebestbuy.com this is one of the most upsetting issues customers have with our store. Also, numerous complaints have been filed from customers who were denied a return for not being Premier Silver members (PSMs) of our Rewards program. PSMs get sixty day returns instead of fifteen. We believe that this distinction only alienates other buyers and does not do much to increase our efficiency rates.

 

Loyalty Program

            Modify the ninety day expiration window in our loyalty program, or eliminate it completely. In light of recent consumer pressure, many stores have changed their loyalty programs so the earned incentives may carry over longer periods, or in some cases, do not expire at all. According to techjournal.com the push for non-expiration-date rewards began with American Express and IHG (a hotel chain) and later expanded to other industries such as airlines, grocers, and financial services. If we are to continue to offer a reward program, we should consider expanding the expiration date. It should be noted that low cost retailers in the electronics industry like Wal-Mart and Amazon do not offer loyalty programs. That may open a debate to reconsider to either use the program to keep our customer base happy or do away with it if a low-price strategy is to be followed.

 

End Outsourcing Agreements and Reconfigure the Online Store

            According to Forbes and the Wall Street Journal, Best Buy’s online store is one of the worst in the industry: its inventory is scarce, return policies are not in par with the current market conditions, and its functionality is not even close to that of Amazon. One example is the simple task of adding a gift note to some item, it is just not possible. Also, Best Buy’s website is a laggard compared to those of the competition; a single task, say a purchase, takes at least double the time it takes at Amazon.com. In light of the facts described, Best Buy should end all of the outsourcing contracts at once; our online store is a core function necessary for our own survival and should not be delegated to third parties. We also suggest improvements to the online store focused on usability and ease of access. Additionally, the online store should include direct links with access to customer focused groups, for example blogs and open forums about the use of windows 8; device ratings (like Amazon’s), and direct online help for normal issues with new computers. Actually, resembling Costco’s concierge service, we could offer free use of the Geek Squad’s service for 30 days for new items. This would work as a trial and could increase Geek Squad’s sales by a significant percentage.

 

Geek Squad

            Surprisingly, Geek Squad is known to the community in general as an on-site service available by visiting customers in their homes or by having the customers visit the Geek Squad store. That is just short of the actual reality and is not acceptable; our efforts to increase customer awareness about Geek Squad’s great online help capabilities should be escalated. By doing so, Best Buy would capture new customers, achieve higher satisfaction rates, and more revenue. There are competitors offering similar services, but, in comparison, Geek Squad has a unique brand recognition that it can, and should capitalize.

 

Public Relations

            In the last two years, a barrage of negative publicity from Forbes, the Wall Street Journal, and USA Today have, without a doubt, hurt our image. Best Buy should hire a professional public relations firm and develop a positive costumer-centered strategy. Any positive changes and improvements should be reported to customers and consumers in general via publicity, news outlets, and marketing campaigns. If Best Buy is to maintain and improve its market position, a better image in the public eye is paramount.

 

Conclusion

            The strategies outlined are centered in customer satisfaction and the use of more efficient revenue generating means. Customer satisfaction and good public relations are of essence. Best Buy or any other company, is nothing without loyal customers; therefore, our efforts must be centered on them first. Also, our current sales and marketing system needs a complete overhaul; that is true for our store-front sales; but, it is painfully true for our currently outsourced online capabilities. The adoption of the proposed strategies should put an end to our current downward spiral, and, in the short term, bring Best Buy back to its rightful place as market leader.

 

Disclaimer: The above lines were originally written for a business class, facts may or may not be exact, or may have changed. This is not a formal proposal and it is not intended to be. The essay is written in the first person for classroom purposes; I am not affiliated with, nor represent  Best Buy in any way or form. The intentions for publishing in this forum are: 1) to comply with a class requirement, and 2) to add these ideas to this forum as others have done in the past.

 

Thank you.

Status: Tell Us More
Thanks for the very thoughtful and detailed suggestions. I would love to hear anyone else's take on these ideas. It might be better if each idea was posted separately and even better if they were combined with an existing idea if it were the same idea. Remember to vote for an idea if you like it.
0 Votes

I have a small test, and i used a binder ring, i think its a 1/12 size, without glue and balanced on the wall, holds three xbox controllers,one on each ring, it can also hold more. On top of that, whtout anything holding it, is another small binder 3 ring that holds my headset. These both can work with all headsets and controllers.

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Sounds like you are pretty creative, and I can certainly visualize how this would work. Are you stating you would like us to sell something along these lines? What do other users think of this? Remember to vote for an idea if you like it.
0 Votes

When you get to the end of a successful checkout process it would be good if you were able to share parts of the purchase to the major social networks.  This would generate conversation for the buyer and product and brand recognition for BBY

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I was hoping we could get more feedback on this idea. Remember to vote for an idea if you like it.

0 Votes

New Store Model

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by beyfenn on ‎05-07-2013 10:46 AM

Smaller Neighbor hood stores with product centered around the local market, with employees who can get to know their customers persoanlly. Smaller stocked amounts but with product geared to that specific market. One store geared to media, another to Mobile electronics, another to TV Stereo, another to Car audio and so on. Each contributing to the company over all but not dependent on the performance of the others.

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I would have to assume we already do market to the specific area in most stores, but probably not as specific as you are getting at. Would anyone else see the value you in this idea? Remember to vote for an idea if you like it.
0 Votes

Customer service in cell phone dept

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by mags1 on ‎05-04-2013 12:21 PM

Just purchased a cell phone yesterday at your store. Wonderful service, the downfall was waiting a half hour before the sales person to was available to set up our phone. While waiting we wanted to look at tablets but didn't want to loose out place in line. We spent 1 hour in your store .5hr waiting and .5hr having our cell phone service initiated, then we were tired and went home.

 

Idea- give customers buzzer beepers so they can walk around the store while waiting.

Status: Tell Us More
I think there could be an issue with our mobile associates looking like they're not helping anyone when they really are working on setting up service while a customer is browsing the store. I would like to hear from others on this idea. Remember to vote for an idea if you like it.
0 Votes

I just had an idea that with the renew blue going on, I feel that we all need a refresher on what our stores should look like. And to do that, there could be a segment based off of the series "Hoarders."

 

As a Sales Support Sup, I am constantly picking up after the team, and in my mind I always think about why people feel the need to keep certain things (or don't clean out their answer centers, down stocking, or making sure the stores are dust-free). I think that calling out this issue to the sales teams (and not having us SSS's having to yell all the time) via a fun and interesting way; would go a long way in backing us all up and making our stores more shoppable for our customers.

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Sounds like a pretty interesting Tag TV segment. All of our employees should already be doing what they can to make sure their work environment is kept clean, but I guess it never hurts to provide a refresher. Do any other employees have anything additional to add here? Remember to vote for an idea if you like it.
0 Votes

@Gamer Questions & Ideas

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by 3DKillers on ‎04-27-2013 05:37 PM

Considering it will be going completely digital soon (which I personally regret) and will be eliminating additional cost for material like paper, ink and printing as well as shipping.  Does this then mean the cost of the subscription will also be reduced to reflect these savings?

 

I'm also curious on how exactly this process works?

Once you've download the issue, will you be able to re-download it again if you have deleted it and want to revisit it?

What about if you let your subscription expire, will you still be able to download the issues you were subscribed to?

You don't have the ability to just login to @Gamer and simply read the issue(s) on line?

 

I'm not a big fan of being forced to be tethered to my computer and not everyone has the benefit of a tablet or smart phone and reading a magazine on a smart phone is not a very enjoyable experience anyway.  I myself prefer an actually magazine that I can hold in my hands and take with me, where ever I may roam.  Soon all printed material will be digitized only and books and magazines will be like 8 tracks, cassettes and vinyl albums.  You will have stories to tell the little kiddies "when I was your age we had..."

 

How about benefits for Premier Silver Reward Zone Gamers Club Members?

I think it would be awesome if your a Premier Silver Gamers Club Member to be able to login into @Gamer and access a data base of all the @Gamer issues.  From the very fist issue, to the most recent and be able to read them through the website without the need of downloading.  As a subscriber you should have the ability to read all the issues you've subscribed to online as well and always have access to them even if you let your subscription expire.

 

Lastly the ability to pay/renew your @Gamer subscription with the use of your Reward Zone points which is brought up in this post.  Only 3 votes?  Come on Gamers Club Members show some support and vote!!!  Smiley Frustrated

 

    - 3DK 

Status: Tell Us More
Lots of good ideas here. At this time we will not be lowering the cost to sign up for a Reward Zone Gamers Unlocked membership. Does anyone else have any feedback on this idea? Remember to vote for an idea if you like it.
0 Votes

Let's say I'm a repeat customer. Best Buy should recognize that and send me a survey asking questions like:

 

1 - What email provider do you use (Gmail, Outlook, iCloud, etc.)?

2 - What type of phone do you have (Radio buttons with 1)BB, 2)Windows Phone, 3)Android, 4)iPhone)?

3 - Where do you get most of your music from? (iTunes, Google Music, CDs, etc.)

4 - What social networks do you use most often?

5 - Are you open to trying new mobile operating systems? (wording should be adjusted but you get the point)

6 - Do you own a tablet? If so what OS?

 

The questions could continue on and on but the point would be to whittle down the stores' inventory to a smaller number of devices that would truly satisfy me. For example, I'm very invested in Android and Google's ecosystem - getting all of my music and most of my movies from there along with my email and a myriad of other online products. Others are more invested in Apple or Microsofts' ecosystems. I'd honestly rather only see products related to Google, Android, and ChromeOS compared to an iMac or Surface.

 

Voluntarily surrendered information is only a good thing for Best Buy the way I see it.

Status: Tell Us More
I would imagine we already do some of this, but I would like to hear if other customers would like to see this implemented further into our email marketing strategy. Remember to vote for an idea if you like it.
0 Votes

New Store

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by scompton1980 on ‎04-02-2013 09:49 AM

There is a small town in eastern Kentucky called Pikeville, KY.  Is there anyway we can look at a opening a store in Pikeville sometime soon.  There is a new shopping center going up that would be great for the small Internet store or there is a building largte enough to open a full sized store right now.  Just needs to be renevated.  They have a parade and festival every year call Hillbilly Days that we can promote Best Buy and Geek Squad in.  The only way that the people of Pikeville can get to Best Buy is to drive 2 hours in any direction and the only way that they have to buy electronics is Wal-Mart, Kmart, and somethings are sold at Lowes.  The computer repair is done by Staples.  This is a place that is in need of Best Buy and Geek Squad.

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Thanks for the suggestion. Would anyone else like to see us open a store in this area? Remember to vote for an idea if you like it.
0 Votes

Better utilize space in store.

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by gadgeteer on ‎03-19-2013 12:29 PM

First off, let me say I love the new layout of the "Connected Store" format.  It feels much more open, clean, and easier to locate things;  However, I think the big desk in the middle is really under-utilized.  I asked an employee what it's for and they said "customer trainings" yet every time I've been in the store they're utilizing like 10% of the total area mind you this is a very big area.  If its for training, why not have commericals or advertisements for training to really drive utilizing this space.  From what the employee said, Best Buy wants you to know how to use your technology so they plan on offering free classes (similar to Lowes).  There should be a lot more awareness about this because it is a potential differentiator AND it curbs online purchases.  Online retailers like Amazon are quickly realizing that B&M stores have them in sight and lately some of the best deals I have found have actually been in B&M stores (which I found out Amazon does not price match, unless it's a TV).  

 

I think it would do you great justice, to print fliers and put them in customer bags or send out an email with a voucher for a free technology training and really get customers engaged and enthusiasic about this offering.  That way if a customer comes into a store and they buy a new phone and it's their first smart phone - yes AT&T may give it to them for the same price, but AT&T isn't going to sit them down and show them how to use it.  That kind of service is a differenator.  

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I will admit I was not part of the design team for this new store layout, but from what I understand this center part of the store is mainly to provide our customer's a centralized location in our stores to get answers to their questions. Does anyone else have any thoughts on this idea?
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