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With the increase to $60 a year normally($120 for 2 with NO discount, really?), Best Buy should be focused on trying to attract new customers to pony up the cash for a subscription. But when regular consumers can pay only $15 for a year at Gamestop and still get their physical magazine, 10% off on pre-owned and a 10% bump on trade-ins it seems like less and less of a good value to grab the GCU sub at Best Buy.
Sure. You have the 20% off new games and you do have the welcome packets(when/IF they get sent out on time), but even those have been nerfed. Gone is the B2G1 coupon on NEW games that would stack with Black Friday pricing, replaced by......nothing. Even the 20% discount wasn't working initially on Black Friday with sale prices, which was disappointing and infuriating, since we paid for that discount in the revamped program.
Now with @Gamer going away with this month's issue, we're reliant on the bi weekly or so coupons that EVERY Gamer's Club member gets and within the last couple of weeks those have been reduced down from three coupons to two the last couple of cycles.
So what's left? We do get the 10% on game trade-ins still. But that's only IF we constantly remind the employees we're GCU and to click the little button to check it off to give us the bonus. Not to mention the fact that the trade values as of late make Gamestop's look generous by comparison and the lack of trade promotions besides the requisite 50/100% ones and the infrequency of them make wanting to trade at BB just not worth it anymore.
As I said at the beginning of this, you want to add features to attract new customers and retain current ones, not take them away while jacking up the price to 4x what a program cost prior.
Hopefully you guys can find a way to bring back @Gamer and the sometimes awesome coupons(not the last couple of months sadly) as I feel that GCU needs all the help it can get to attract new customers.
Most other websites will tell you exactly in what city/store an open-box or floor model, etc. item is located. On bestbuy.com this is not the case. You have to randomly guess zip codes and cities, and maybe you'll get lucky and find the city/store where the item is located. This takes too much valuable time. It gets even more tedious and annoying when you want to check several different brands of the item. My brother travels a lot. He can pick up the item for me, but I can't tell him where it's located unless I spend all day trying to find which stores have the item. As stated previously, I have to search random zip codes or city names and cross my fingers. Ugh!
Please change this ASAP! Even Sears will tell you where the open-box/floor model item is located. You can do better than this Best Buy.
$3500 is a lot to spend throughout the calendar for the average consumer in one store. I've seen topics that gave the idea of an annual membership fee for certain tiered memberships. It would be a great idea to see dollars spent carry over to the next year if you happen to max out the $3500 this year. I know that this year in particular I will max out the $3500 for Elite Plus and the money that is spent during Christmas time will not count toward dollars spent for next year. This would be a great benefit to entice customers to keep spending and a piece of mind knowing their dollars aren't going to waste toward tiered memberships. I hope other customers and My Best Buy members agree!
Please look in to revising the Order Status / Order History page of the site. The current structure is extremely user unfriendly. I place a lot of orders on BBY.com (154 in the past 12 months thus far), and a lot of them are pre-orders. Since the individual product pages don't give me any indication of whether or not I have already ordered an item (like Amazon product pages do - another bit of functionality I'd love to see BBY add by the way), I spend a lot of time sifting through orders on my Order Status / History page. In its current form, I have to open every single order just to see the items that are in it.
In its current form, this page is virtually useless. There is zero search functionality (especially critical now that item names are no longer listed so a CTRL+F page search won't work either), nor is there the ability to simply view all outstanding "In Process" orders, nor is there the ability to view orders based on when they were shipped.
Specific Functionality Requests:
Hey guys, I have this idea that there should be a "Pre-Order Overview" Page on BestBuy.com and My.Bestbuy.com. It is similar to the Points overview but instead it keeps track of all your online and in-store pre-orders of games and products. I currently have 14 games pre-order. A few I pre-ordered last year after E3 and these games are set to release sometime in 2015.
I think there are some games I have pre-ordered but can't remember which. I now have to go search my Points Overview and figure out what games I have ordered and which have not released yet. By having an area dedicated to pre-orders I could view and keep track of games and products that I have already recieved and games that I have ordered and their release dates when they are announced. Having the release date is a must becaues so many games are getting delayed it would be useful to know if a pre-order has moved.
Organize it from whichever game is about to release to the games which are furthest away or have no date announced yet. This would be the 2nd most useful tool to me besides my points overview. Even making it a Gamers Club or Gamers Club Unlocked tool would work. Just make it already!!!!! PLEASE!!!!!
I know that MyBestBuy rewards has gone digital now, but please please please let people go online or on the app and request a physical card. Maybe if you're an elite or eliteplus member even have a special one that thanks you and reminds you that you have a 45 day return policy. Why? I use it all the time (I'm an employee) and we have frequent flyers that I have to ask their phone number every time or they still have their old card and will never give it up. It takes the "do you have a rewards account with us?" Question out of a lot of my transactions if the customer is familiar with Best Buy. Enrolling customers with physical cards in store would slow the transactions down for sure, but if customers (and/or employees) want physical cards, I believe there should be an option. A Best buy employee told me that you can request a physical card online and I know I'm not the only person that was told that. I now know that this is not the case, if it ever was. Give us the option, please. If you could tie orders into that, that would also expedite the pick-up process (ID check would come with that of course and that may cause problems). Please consider, and make sure people can see these forum posts. I know that employees get asked for their phone number as well for transactions, and it would make it much easier on us, it would make the customers that want one satisfied and would expedite transactions for those that frequent Best Buy, thanks.
Best Buy has a unique, large assortment of products versus other retailers and it creates both a challenge and an opportunity depending on how well you follow and understand technology. During the holidays, I noticed that Best Buy had cards next to their price signs that indicated than an item was a hot gift idea or something to that effect. I feel like Best Buy should bring these back and run these for Father's Day and Back to School (since Mother's Day is about to pass maybe do this for Mother's Day next year in addition to).
This is a great way to call out what the new, hot gadgets that people are gifting, thereby narrowing down the number of items a person has to choose between.
Best Buy really needs to be more competetive here. Think about it; "Get the best new games... a day or two after you would get it from any other retailer!"
How does that sound from a marketing stand point? Currently this is what Best Buy is doing. These games are typically in your warehouses at least a week before release and yet even for Elite Plus members you aren't shipping till late Monday afternoon for Tuesday releases (I recently posted in the gaming forum about issues of Best Buy not even shipping expedited for Elite Plus members who have chosed it as well).
Even if this was only an additional "perk" to being a Gamer's Club Unlocked member (paid membership), this is something that Best Buy should be looking into to significantly improve their standing compared to other retailers.
This is a filter that allows you to see items that have been recently added to BestBuy.com (not the same as release date) so you can see what new products have been added to the website.
This would be a simple implementation as the framework is already there and there is already a simular filter exists for pre-orderable items.
The filter would use data assumed to be already in the item database and can have a 7 day, 30 day, and/or 90 day checkbox option or an order-sort based on when it was added.
I personally would love a feature like this because I like to pre-order games and keep my technology new and such a filter will save me hours of research and searching manually through the website for products.
Vote Me Up!
I looooooove the Gamer's Club Unlocked membership and have recommended it to many friends. I was thinking that Best Buy should do the same with a movie buying program. I can tell you I'd buy a lot more DVD's from you guys instead of Amazon if that were to happen. It'd be great if they had the same perks as the GCU program where you get double the points and such.
I think that this is an idea that Best Buy should consider greatly. I am a hardcore gamer and probably purchase ten games per year or more from Best Buy and that is just for me. I buy plenty of games as gifts as well. So I would say I buy about 15-20 $60 games per year. That a lot of cash ($1000+). I have recently been considering taking my gaming business elsewhere due to the current state of GCU. It used to be such an amazing deal and a great way to reward your most loyal customers. You would get a monthly magazine and $10 for every $150 spent, not to mention the amazing "5 for $100" and "Victory Can Be Pre-Ordered" promotions. Now, the only thing of mention is 20% off new games. While this is an amazing deal, it also is not. Lets take a look. Lets say you buy 5 games per year. Under the old system you would pay $15 for the membership and get $20 per game in certs, plus an extra $20 for spending $300. That's $120 in certs - $15 membership cost = $105. Under the new system, you get $12 off per game plus $10 in certs. That's $22 per game or $110 but the membership costs you $120 instead of $15, so you lose money. Here are my proposed changes to the program. If I don't see a positive improvement to the program soon, I will be switching to Amazon most likely.
1. Change the membership cost to something a bit more reasonable and add a one year option. $59.99 per year or $99.99 for two seems fair. That way people are saving money by going with the two year option.
2. Get rid of the magazine. It is pointless now that it is no longer print. I mean, it was nice to get a magazine in the mail every month which is why I still subscribe to GI, but now that it is digital only, it is dumb. By the time the magazine is available, I have known all the "news" for weeks or longer thanks to the internet.
3. Extend the 20% discount to accessories.
4. Keep the $10 pre-order bonus for free My Best Buy members but make it $15 for Unlocked members. Why are the people that pay $120 for their membership getting the same bonus as those that don't? Also, add new games to this list on a regular basis. A good way to do this would be to add new games every quarter. So say, add new games for Jan-Mar, then April-June, etc. There are so many games that I would purchase if they were part of this promotion.
5. Give bonus points for pre-ordering and picking up ANY game within a week of release, not just the ones on the $10/$15 promotion. Say if a game isn't on that promotion, you at least get $5 bonus.
6. Bring back the $10 for every $150 or maybe even $5 for every $100.
7. Get rid of the ridiculous 3 game limit and only ban someone if they are clearly abusing the discount for resale purposes (i.e. you notcie them buying ten copies of every game that comes out). I don't want to have to keeo track of my game purchases and worry that buying a gift for someone might put me over my limit and get my account deleted.
8. Have prizes like GameStop does with their Epic Giveaways (signed games, chance to go to E3, etc.)
I think Best Buy should really look into the idea of "stacking" gift cards in an account like Amazon allows you to do. That was I could have an avaiable balance sitting in my account ready to go. This would be much easier for when you have multiple small gift cards before you have to get the combined in the store.
I don't like how we have to retype our gift card number plus pin each time we want to use our gift cards for online purchases. Can you guys make a feature that will allow us to add our gift card balance like my best buy certificates automatically to our online purchases at checkout?
Picking up items takes too long mostly because of the long pick up code you assign.
I want to see the email confirmation come with a QR Code, or something, that can easily be scanned at the register instead of the associate trying to read the long random Order # from the phone while also keeping it lit bright enough.
Think of the possibilties of this. Your store can use it to identify the picked order and even the box its in.
Also how about when scanned, can tell the customer the realtime status of the order (because your emails 1/3 of the time end up in my spam).
I used store pickup at least twice a month and this is the only part that I hate about the process and I don't want to waste paper and ink printing the email.
I noticed on the website that 1000s of items have free 2-day shipping. why not offer your elite and elite plus members better discounts and offers throughout the holiday season such as free overnight shipping. perks should be different than that of offering standard customers the same perks as your high spending customers. high spending customers deserve better perks than whats offered to the general public.
maybe send a survey out to elite plus members to what major perk they'd like to see and other seasonal benefits.