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You`ve increased the cost of GCU from $30 for 2 yrs to $120 but you decreased the value in the welcome coupons. Doesn`t really make sense does it? You should be INCREASING the valiue of EVERY ASPECT of GCU not decreasing or eliminating key perks/benefits. Basically, you`re giving us a bionic body but not putting fingers on the left hand & no right foot. Most people would prefer their regular non-bionic body vs this "upgraded" option.
However, this is an easy fix you need to make the coupons unique, diverse, valuable & consistantly tempting. Here`s how;
1- You need staple couples that will entice ALL types of gamers- B2G1 on used, B2G1 on new, 50% off a game guide, 10% off PSN/XBL/PS+/Steam, 50% off 1 used game, extra 40% bonus trade in credit, 3X RZ point booster on 1 game purchased during release week, $25(1250 RZ pts) w/purchase of $250 on gaming, 5X RZ pts booster on all games/accessories when purchased with a system & a 15% off birthday coupon. These should be valid for 1 yr & a new set should generate for the 2nd yr of GCU. They should be available in-store at the time of purchase or by email the choice of the customer.
2-You need 12 unique coupons(1 per month) sort of use em or lose monthly enticement coupons. These will get you loyal customers. And a new set of 12
It would be awesome if Best Buy Stores will stop putting price tags on the DVD/Blu-ray sleeves as they are a major pain to remove without ripping the sleeve apart. When ordering movies from sites online (including Best Buy.com), the price stickers are never on the sleeves. Other stores sometimes have stickers on the sleeves as well but they are nowhere as hard to remove as the Best Buy one. Another electronic retailer, Fry's Electronics, puts their price tags on the plastic shrink wrap of a movie instead of the sleeve which I think is an amazing idea when I found out about it. It's just a pain if someone has a movie collection and there's a giant price tag on it that can't be removed
Twice a year Bestbuy should reach out to as many current/former/future customers/employees to see how BestBuy can live up to it`s name. Take it seriously and be thorough that way true change can come and have an impact. No other retailer does it which would give credit for caring vs lip service. A group of 50 - 100 questions with sections dedicated to elite/elite plus/GCU. Customers who are already elite/elite plus/GCU should get unique questions based of the programs there in and what status they are.
For example: A silver elite member should be asked
1- What should be added
2- What should be ended
3- What does work well
4- What doesn`t work well
5- What can we(BB) do to keep you
6- What could cause us to lose you
Obviously, email would be the main way to go about acquiring the info but the questions could be sent with coupon packs designed to generate sales.
Offer 100 RZ points for complete surveys but special offers if completed in the store.
300 RZ points if the complete survey is turned in w/a $30 purchase
300 RZ points + 2X RZ points on a purchase of $75
500 RZ points + 2X RZ points on purchases of $100
500 RZ points + 3X RZ points on purchases of $150
750 RZ points + 2X RZ points on purchases of $250
1000 RZ points + 3X RZ points on purchases of $500
1500 RZ points + 3X RZ points + $50 instant giftcard on purchases of $1000
The 24/7 Elite customer service line is not helping anyone and only frustrating customers The line is limited to My Best Buy program questions only, which include the following as stated;
* Points Balance
* Reward History (Last 5+ transactions)
* Certificate Status
* Attach Missing Points
* Points needed to next certificate
* Spend needed to reach next tier level
Who has urgent questions about points balances, certificate status or spending amounts at 3:00am in the morning? All of these issues can be resolved during the day. The forums and moderators are already an excellent option to resolve anything related to these issues.
If keeping the 24/7 hotline and spending resources to maintain it then make it worthwhile so customers really appreciate it. Time sensitive items such as; Price Matching (we do shop at 3am in the morning!), questions on products or shipping/order status inquiries should be accessible.
If not able to provide help for these issues then get rid of the whole thing and replace it with a new perk that is actually usable to customers.
I'm not sure maybe I'm wrong. I would like to see if there are any figures showing how many customers have been helped by the 24/7 hotline. I'm assuming it is very costly to keep up such a service. I would hate hotline reps losing their position but move them to something else or give them access to resolve issues that really matter and/or are time sensitive.
Being an Elite Plus member since it's implementation, I have enjoyed the benefits of early access Black Friday. However, the event itself has been a struggle at times with site freezing/crashing due to online congestion. I have missed out on some items over the years due to these problems. I was also disappointed that Elite and Plus members were allowed to invite 3 (Non Elite) people to participate in the early access event. I understand that this was meant as a perk but, it really diminished everything that Elite & Eite Plus members have done to reach this status. On top of that, it only added more congestion to the website on early access day.
I have a few suggestion:
1) Cancel the 3 invites to people that haven't earned Elite status.
2) Reward your Elite Plus members with an earlier access than Elite members. If even for a few hours, this would lower the congestion to the website during the regular event PLUS, show appreciation to your customers who reach the highest loyaly status.
3) Even though there are some GREAT deals during the early access BF event, there is always a shortage of new or big ticket items. I would love to see a couple deep discounted 4K TV's (65" or 55"), Curved TV, Apple (w/gift cards) e.t.c
Best Buy has a Customer Survey at the bottom of every reciept that offers "a chance for a $5000 shopping spree". Honestly most people won't take the survey for a chance at something. Most other companies offer something of true value (Food places offer free small food items or a small discount, some stores offer a $$ discount on next purchase.)
I would suggest offer RZ points for a completed survey instead of the "chance" at a shopping spree. It would build value towards your brand (My Best Buy) and give customers something they can actually use. Obviously you can prevent abuse by limiting the amount of surveys per day/week/month that award points due to the requirement of having be attached to a My Best Buy account.
It doesn't have to be a lot, 20-50 points may be good enough per survey. Most companies are putting value in these surveys so this benefit would drive awareness as well.
To better serve customer service Best Buy should implement a live chat customer support feature on Bestbuy.com to help handle problems/general questions in regards to orders, adjustments, and price matches.
The phone support system is very dated and always problematic due to constant disconnects when transferred and then several reps not understanding what we are trying to explain in certain situations. And in regards to price matches and adjustments it would make the process more smooth, faster, and less painless for the consumer. There are several pros to having a live chat support feature on the bestbuy.com website:
I used to buy ALL my DVDs and blu ray discs at Best Buy. In fact, I bought so many every year it was enough to keep me a Premier Silver member. Well, no more! I have mentioned on MANY occasions that you need to stop putting the sticker on the outer cardboard cover. Yes, many people simply throw this cover away. However, I'm a collector and keep mine. You used to use a sticker that was easily removed. Sometimes, removal still damaged the cover. I made a suggestion to lose the unnecessary sticker but Best Buy chose a different route. You simply went with a new sticker that is far worse. The new stickers are impossible to remove without damaging the cover. If the cover doesn't get torn, it leaves a horrible, gummy residue that takes a ton of work to attempt to remove which is rarely successful. So, not only did you not stop putting the unnecessary sticker on the package, you made the situation EVEN WORSE!!! I'm done. I'm not buying any more DVDs or blu rays at Best Buy. My idea, which you did worse than ignore, might retain other customers or get me back. Until the stickers are gone, you've lost another customer. A Premier Silver customer.
Bitcoin is gaining a lot of attention throughout the world, especially with the tech community, and I think it makes perfect sense for a company like Best Buy to accept Bitcoin as payment.
A small number of businesses have began accepting bitcoin as payment in the last year and the bitcoin community has responed very positively. Some drive 100 miles or more out of their way to support these businesses that have decided to become some of the first to embrace this amazing currency.
I know that I would begin shopping at Best buy again just to have an excuse to use my favorite currency, and many others would as well.
If you implement it with a service like BitPay which eliminates any risk involved with the volatility of the bitcoin market.
I truly feel there would be huge advantages to being on the early side of this and begin accepting bitcoin before the majority of other businesses do.
I keep seeing promotion after promotion for 3X My BB pts on cameras, cell phones, bladeless fans, dvd pre-orders & washer/dryers but why no love for video game systems. Since we don`t get the 2x My BB on systems thru GCU already at least throw us a bone with a 5x pt promo. And I say 5x not 3x because for all the other items you`re not already investing $120 to get access to the deal. These are $200-$500 items that should generate a good amount of warranties along with other add on sales so they deserve to be treated like the other items in the same price points.
I`d suggest marketing the offer in the weekly ad for better exposure & packaging system deals with GCU, premier title releases & accessories(LE ones with game or console).
To my knowledge BestBuy is the only seller of these "universal" iPhones that should work on any carrier, but then lock themselves to that carrier upon first activation. These phones are misunderstood by most people to be unlocked phones, but they are not truly unlocked. They are sold at the same price that Apple sells truly unlocked devices. I am an owner of such a phone that is now effectively a brick beause TMobile says they can't unlock it, but no other SIM will work in it and I have no coverage from TMO where I now live. Sales Associates should know this, but obviously some of them don't, or don't bother to relay this information to customers. Due to their high cost, iPhone are not stored on open shelves but are taken to the register when requested by a buyer. The first time you touch the device is after you've bought it, so even if its packaging stated these limitations it wouldn't matter.
I propose that BB implement a fact sheet stating the details of these phones and requiring a consumer to sign it prior to actually buying the phone.
This had been a MAJOR ISSUE I believe since day one of the PAID GCU membership & it's still not been adressed.
The 10% discount should apply to all used game purchases and promos however, the PC consistantly doesn't do it 7 the response from the mangers/reps in store is that it's one of the other WRONG. Since this is a copy from Gamestop I'll show you how it works there.
If I buy 3 used games that all cost $4.99 each then EACH GAME should ring up $4.49 not just the 1st one. i shouldn't have to choose to only get the discount on 1 game or have each one rang up seperately.
If I buy 3 used games via a buy two get one promo all 3 games costing $4.99 then again the 1st TWO games should be $4.49 each & the 3rd one free.
If there's a buy one get one 50% off deal the 10% should come off the 1st used game & the 2nd game would be discounted by 60%
This should not be as hard to grasp as it's been made to be but again here we are. Please update the system AND educate the staff accordingly as it makes no sense for a me a non employee to be able to explain the flaws in the current system with store reps asking me how did I learn so much.
Since it now cost an additional $1,000 to reach elite plus over premier silver the rewards/perks/benefits should also be increasing. Previous premier silver promos maxed at 3X like at the shopping events and coupons so now they should reach 5x like this past weekends 5x promo.
This would be a true game changer & a catalyst promo for big ticket sales
1- Having this promo in place when the SuperBowl is coming for tv sales
2- When new tablets/phones release
3- When the Steam Machine/Retron5 consoles release
4- Kicking off the 2014 holiday shopping season
5- When new tech tv`s hit the shelves
6- Kicking off the 2014 holiday shopping season
7- In conjunction with E3, CES & other electronic shows/events
8- And since you won`t price match on Black Friday offer elite plus members the bonus during the early access event
Detailed breakdowns of the benefits are definitely needed since there remains to be a large number of customers who are losing out on what they paid for a on a consistant basis. At any given time you`ll see 3-5 post regarding the loss of 2X pts, no 10% bonus or 10% discount on used and/or no 20% discount on new games. Even worse the customers who`re fully aware of the benefits they should be receiving are being denied by managers giving the wrong info altogether like "it`s one or the other" or "the 20% doesn`t apply to new games on sale".
Being able to provide the card would go a long way toward eliminating some of these issues(along with more staff training) plus it`s a consistant wallet reminder why to shop at BB.
BestBuy @Gamer/GCU coupons have provided some of the THE BEST GAME DEALS EVER....EVER!!! And that`s insanely remarkable considering their short lifespan & being limted to just one retailer. These gave BestBuy the edge by far & now in few short months you`re giving them up, giving up an edge when you need it the most. $120 for 2 yrs of GCU is high plain & simple but the 20% off is AMAZING plain & simple too.
I know this was a business decision based mainly on money no doubt but my fear along with alot of others is that you`ll lean solely on the 20% off going forward which is a mistake that will cost you in the long run. $47.99 on day 1 is AMAZING but I along with many other consumers have found it better to wait for the best deal since they come so fast due to competition. And with consumers being more willing to wait you`re going to have quite a hard time selling them on paying $120 upfront to save the same amount they could achieve by just waiting a few weeks/months.
Bottom line, BestBuy you NEED the @Gamer/GCU coupons in one form or another & giving up on them will hurt you & GCU. You`ve failed to perfect your gaming coupons as a whole by not being diverse & including enough 3DS/PSV/PC games. The total #`s of coupons offered per month was also lacking & now it`s all going away. For $120 GCU should be fully loaded with perks/promos/benefits not a program that BB has put all their eggs in 1 basket.o
You HAVE TO achieve some balance or in 12-18 months you`ll be changing GCU AGAIN & that`s what NOBODY wants.
Collector’s Editions/Limited Editions/Steel Books, some of us love then. Others could not care less. Often the difference compared to a “regular” edition can be nothing more than a different box art. There are gamers who do appreciate these little extras but sometimes the price requested is just not agreeable. So there can be instances when these special editions will sit on the shelf (taking up extra space) much longer than it’s vanilla counterpart who may gone on sale multiple times or who may be eligible on a certain month for an @gamer discount. It is that the collector’s editions(in terms of @Gamer sales coupons) seem to get… overlooked.
Just an example, the @Gamer coupons could be a 50% off to include all boxed variations and platforms (when applicable). That way there is no need for BB staff to concern themselves with or worry about “questionable” coupons as all variances of a game are covered on ONE coupon. I know this would alleviate a lot of “I need to check this out with my manager”, or “I’m not sure if this is the correct title”. Simplifying the BB reps duties and streamline the customers experience created a better shopping (and working) experience for all parties involved.