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Although I like the new gamers club unlocked program there were several perks sacrificed that used to make me get games day 1. I was able to become RZ silver based on mainly gaming deals but with the loss of the consistant $10(500 RZ points) pre-order bonuses & $10 RZ for every $150 spent on gaming I've done less & less of purchasing day 1. I know in order for these deals to continue there has to be a better give & take for BB to remain profittable so my suggestion is to offer a 3rd gamers club option that can be achieved/earned in more than 1 way.
If you were to buy 1 $60 release week game per month you'd spend $720 per year which is a large chunk of money to invest in games.
A-So say if you spend $1000 on games/accessories in 1 yr you would become GCU silver & a new set of benefits would be available.
B-Another way to become GCU silver would be participate in 12 pre-determined GCU/GCU Silver deals in 1 yr that would also warrant an upgrade since you would be supporting the program throughout the year.
C-The final way to earn GCU silver status would be to participate in 2 five for $100 deals in 1 yr with 1 major adjustment. We should be able to select the 10 games thoughout the year instead of just a list of 15. Several top notch titles would be excluded based on suits instead of customer demand which happens quite often(remember Batman Arkham Asylum was an underdog smash hit that lead to AC being blockbuster). The 5 for $100 was very very sound but the process(pre-order, issuing of $100) needed upgrades.
Editince the current GCU can be purchased then GCU Silver status should also be allowed but since the benefits are very generous the GCU Silver should be $30 per yr if not earned through the means above. Offer both GCU & GCU Silver for $40 so more people would do this vs paying $15 for GCU & another $30 for GCU SIlver.
Some perks I would like to see would include
1-A coupon book for GCU silver members
2-Special "sponsored" editions of the @gamer mag with coupons that would be directly tied to specific AAA titles.
3-Emailed deals just for CU silver members
4-An additional 10% off ALL gaming products & the ones that can be discounted should net either an instant BB giftcard or RZ points equal to the 10%. This 10% should stack with the current GCU 10% as you would've paid $15 for the 1st & earned the Silver status through above measures.
I know there's more perks that I missing hopefully other gamers can contribute.
@Gamer is a great magazine with great coupons & it's come along way from where it started but there's no reason to get stale/complacent.
Because of the limited # of coupons(8) whole systems get completely ignored & others are severly limited but BB sells all the systems so it makes no sense not to promote them all. My solution is simple
1-Increase the total # of coupons to 18-20.
2-Make sure there's a coupon that can attract any gaming customer so they feel there's value ever month even when there's a month that they're not interested in anything.
3-Expand the coupons to deals for systems(Hardware) to help spur more GCU memberships.
Here's an sample monthly breakdown
3-4 Coupons dedicated to present gen HD systems(PS3/X360/Wii)
3-4 Coupons dedicated to new gen systems (WiiU/PS4/X720)
3-4 Coupons dedicated to PS Vita handheld(this will help increase sales of the vita & software)
3-4 Coupons dedicated to 3DS handheld
3-4 Coupons dedicated to PC games(severly overlooked segment in GC/GCU)
3-4 Coupons dedicated towards used games, accessories, "other" gaming related items & consoles.
You also might wanna consider added a "special" coupon that can be used universally w/an extended valid period or doesn't expire at all. This will give value to previous outdated mags full of expired coupons which will just get recycled. Just make sure the coupon has deals that are not offset by the $5-$10 mag price.
Since the 20% GCU discount on new games does not apply to digital purchases, how about giving GCU members 20% back in reward points for digital purchases? It keeps people buying games (or other merchandise) from Best Buy and doesn't leave them out of the rewards system for being a GCU member. In a way, it kind of reminds me of the Shop Your Way rewards system they have at Sears/K-Mart, which is very popular amongst gamers, only it allows people to purchase their games the way they want.
I fully understand why it WAS necessary to have to wait 30 days for RZ points to post but there's a simple way for this to be resolved without putting BB at risk for fraud/exploitation.
Add an option to the MYRZ.com site that would allow a customer to forfeit the ability to return it completely in return for the RZ points posting immediately. Also, there should be a way to complete this in-store as well. Exchanges however should be allowed but only for the SAME PRODUCT & it would have to be DEFECTIVE. In cases where the defective item is no longer in-stock it would still require a managers override anyways so they would need to use good judgment in both protecting BB & providing good fair customer service. Store credit towards for an equivalent product for an even exchange or towards an upgraded product in which the customer would be responsible for covering the additional remaining balance would suffice. But since the managers SHOULD have been trained correctly in the matters of customer service this really shouldn't be an issue should it?
The system should require NO LESS THAN 4 CONFIRMATIONS(2 to begin the forfeit process & 2 more to accept the RZ points). This way there's ZERO EXCUSE that can be made of a person accidentally completing the forfeit process & not being aware of what they were doing.
I think this fairly protects BB's interest along with offering another reason to shop @ BB for convenience, customer service & overall value..
A customer places 5 eligble titles into their shopping queue(say 5 of the current $10 pre-order titles) & once they pre-order/purchase all 5 the fifth game would recieve $60 in myBB points, $40 bonus for the previous 4 games & $20 for the final game(the reg. $10 + $10 bonus).
Maybe the # of games would need to increase to 10 resulting in $200 total credit or a possible way to allow all game pre-orders to recieve some credit compensation.Either option is a huge financial committment to BB & $120 GCU, $300 or $600 annually, but BB has the benefit of larger pre-orders amounts which should equate to cheaper per unit orders.
Being able to advertise "EVERY NEW GAME IS $47.99 WITH $20 CREDIT" would completely remove key competitors in the gaming market. And the added affects on GCU with mybb points leading to non gaming sales & more active trade in volumes serves to strengthen the entire program. Also, this would be an equally potent benefit combined with 20% off there would no longer be any reason not ro fork over $120.
Wolfenstein pre-order numbers should provide insight to how strongly the lure of $20 credit with 20% can be.
We Don't Want A "PROMOTION!" We Want A Benefit!!!
Make the $20 Reward Zone For Game Club Members, a permanent benefit.
The concept is simple and easy as one, two, three.
1.) $20 Reward Zone On Select New Releases For Gamer Club Members Only.
2.) $10 Reward Zone On Select New Releases For None Game Club Members.
3.) New Titles To Be Added Regularly For All Current Gaming Systems.
See, It doesn't need to be complicated.
It would be awesome if Best Buy Stores will stop putting price tags on the DVD/Blu-ray sleeves as they are a major pain to remove without ripping the sleeve apart. When ordering movies from sites online (including Best Buy.com), the price stickers are never on the sleeves. Other stores sometimes have stickers on the sleeves as well but they are nowhere as hard to remove as the Best Buy one. Another electronic retailer, Fry's Electronics, puts their price tags on the plastic shrink wrap of a movie instead of the sleeve which I think is an amazing idea when I found out about it. It's just a pain if someone has a movie collection and there's a giant price tag on it that can't be removed
Dragon Age is a major multi-platform title from EA that will have multiple versions this October for PC, Xbox 360, Xbox One, PS3, and PS4. It's a perfect candidate for this promotion.
Why does BB allow users to review items that haven't even been released? Take a look at the preorder games and most already have a few reviews. What is the point of that? User reviews are supposed to be a usefull tool for the consumer to judge if they want to buy something or not. When you allow reviews to be posted on something nobody possibly has any hands on time with you devalue the entire review and star rating system.
I was wondering if there was any way to implement a filter to hide the used video games that are not available for shipping. 3,400 games at 50 games per page takes an extremely long time to click through, especially when the majority of the games say they are not available for shipping.
A checkbox under "Narrow Your results" that says "In Stock For shipping" and pulls all the BBY.com in-stock items would be greatly helpful and would most likely boost sales from others who also dread scrolling through all 68 pages of used games.
Best Buy should sell this DLC stand alone for the Vegito character. Its sold on ebay for up to 135 dollars!! I'd gladly pay 10 to a reliable/trustworthy source like Best Buy rather than risk an ebay scam! Namco doesn't seem to plan to release it in USA on the PSN and i understand your company has a contract with bandai Namco for this item.
You`ve increased the cost of GCU from $30 for 2 yrs to $120 but you decreased the value in the welcome coupons. Doesn`t really make sense does it? You should be INCREASING the valiue of EVERY ASPECT of GCU not decreasing or eliminating key perks/benefits. Basically, you`re giving us a bionic body but not putting fingers on the left hand & no right foot. Most people would prefer their regular non-bionic body vs this "upgraded" option.
However, this is an easy fix you need to make the coupons unique, diverse, valuable & consistantly tempting. Here`s how;
1- You need staple couples that will entice ALL types of gamers- B2G1 on used, B2G1 on new, 50% off a game guide, 10% off PSN/XBL/PS+/Steam, 50% off 1 used game, extra 40% bonus trade in credit, 3X RZ point booster on 1 game purchased during release week, $25(1250 RZ pts) w/purchase of $250 on gaming, 5X RZ pts booster on all games/accessories when purchased with a system & a 15% off birthday coupon. These should be valid for 1 yr & a new set should generate for the 2nd yr of GCU. They should be available in-store at the time of purchase or by email the choice of the customer.
2-You need 12 unique coupons(1 per month) sort of use em or lose monthly enticement coupons. These will get you loyal customers. And a new set of 12
This is getting a little bit irritating, but 99.9% of the titles for Gamer's Club Unlocked happen to be for 360 and PS3. Sadly, Nintendo titles tend to be left out of this promotion and makes this membership useless if they don't buy 360 or PS3 games. Adding more Nintendo games and extending the promotion to handheld games would boost sales and spread to a bigger audience. Extending it to the 3DS could be a great idea. I know the games cost less, so the promotion could potentially be lowered to $10.
Suggestions: Wii U
Super Smash Bros 4
Mario Kart 8
Mario 3D World
Sonic Lost World
Donkey Kong Tropical Breeze
Sonic Lost World
Super Smash Bros 4
Zelda: A Link Between Worlds
Mario & Luigi: Dream Team
Adding 3DS or Wii U titles to the mix would be enough to make me subscribe. I know a lot of others would too if Nintendo games were added.
Twice a year Bestbuy should reach out to as many current/former/future customers/employees to see how BestBuy can live up to it`s name. Take it seriously and be thorough that way true change can come and have an impact. No other retailer does it which would give credit for caring vs lip service. A group of 50 - 100 questions with sections dedicated to elite/elite plus/GCU. Customers who are already elite/elite plus/GCU should get unique questions based of the programs there in and what status they are.
For example: A silver elite member should be asked
1- What should be added
2- What should be ended
3- What does work well
4- What doesn`t work well
5- What can we(BB) do to keep you
6- What could cause us to lose you
Obviously, email would be the main way to go about acquiring the info but the questions could be sent with coupon packs designed to generate sales.
Offer 100 RZ points for complete surveys but special offers if completed in the store.
300 RZ points if the complete survey is turned in w/a $30 purchase
300 RZ points + 2X RZ points on a purchase of $75
500 RZ points + 2X RZ points on purchases of $100
500 RZ points + 3X RZ points on purchases of $150
750 RZ points + 2X RZ points on purchases of $250
1000 RZ points + 3X RZ points on purchases of $500
1500 RZ points + 3X RZ points + $50 instant giftcard on purchases of $1000
Being an Elite Plus member since it's implementation, I have enjoyed the benefits of early access Black Friday. However, the event itself has been a struggle at times with site freezing/crashing due to online congestion. I have missed out on some items over the years due to these problems. I was also disappointed that Elite and Plus members were allowed to invite 3 (Non Elite) people to participate in the early access event. I understand that this was meant as a perk but, it really diminished everything that Elite & Eite Plus members have done to reach this status. On top of that, it only added more congestion to the website on early access day.
I have a few suggestion:
1) Cancel the 3 invites to people that haven't earned Elite status.
2) Reward your Elite Plus members with an earlier access than Elite members. If even for a few hours, this would lower the congestion to the website during the regular event PLUS, show appreciation to your customers who reach the highest loyaly status.
3) Even though there are some GREAT deals during the early access BF event, there is always a shortage of new or big ticket items. I would love to see a couple deep discounted 4K TV's (65" or 55"), Curved TV, Apple (w/gift cards) e.t.c
Because of how long it has been taking to recieve these coupon packs & most people are trying to time the coupons with the right sale BB should have them avail. in-store for purchase when you become unlocked. Cross promote the coupons along with the weekly ad & make sure your game reps are aware that way unlocked memberships will increase as a result of the exposure. If a person can make use of the program on day 1 when spending $15 upfront then the chances of them joining increase.
If BB were to sponsor special coupons packs that would also be avail. in-store this would generate instant revenue from the sponsers, increased sales & increase unlocked memberships as well.
Make it so BB make it so.