Twice a year Bestbuy should reach out to as many current/former/future customers/employees to see how BestBuy can live up to it`s name. Take it seriously and be thorough that way true change can come and have an impact. No other retailer does it which would give credit for caring vs lip service. A group of 50 - 100 questions with sections dedicated to elite/elite plus/GCU. Customers who are already elite/elite plus/GCU should get unique questions based of the programs there in and what status they are.

 

For example: A silver elite member should be asked

1- What should be added

2- What should be ended

3- What does work well

4- What doesn`t work well

5- What can we(BB) do to keep you

6- What could cause us to lose you

Obviously, email would be the main way to go about acquiring the info but the questions could be sent with coupon packs designed to generate sales.

Offer 100 RZ points for complete surveys but special offers if completed in the store.

300 RZ points if the complete survey is turned in w/a $30 purchase

300 RZ points + 2X RZ points on a purchase of $75

500 RZ points + 2X RZ points on purchases of $100

500 RZ points + 3X RZ points on purchases of $150

750 RZ points + 2X RZ points on purchases of $250

1000 RZ points + 3X RZ points on purchases of $500

1500 RZ points + 3X RZ points + $50 instant giftcard on purchases of $1000

Being an Elite Plus member since it's implementation, I have enjoyed the benefits of early access Black Friday. However, the event itself has been a struggle at times with site freezing/crashing due to online congestion. I have missed out on some items over the years due to these problems. I was also disappointed that Elite and Plus members were allowed to invite 3 (Non Elite) people to participate in the early access event. I understand that this was meant as a perk but, it really diminished everything that Elite & Eite Plus members have done to reach this status. On top of that, it only added more congestion to the website on early access day.

 

I have a few suggestion:

 

1) Cancel the 3 invites to people that haven't earned Elite status.

 

2) Reward your Elite Plus members with an earlier access than Elite members. If even for a few hours, this would lower the congestion to the website during the regular event PLUS, show appreciation to your customers who reach the highest loyaly status.

 

3) Even though there are some GREAT deals during the early access BF event, there is always a shortage of new or big ticket items. I would love to see a couple deep discounted 4K TV's (65" or 55"), Curved TV, Apple (w/gift cards) e.t.c

 

 

Because of how long it has been taking to recieve these coupon packs & most people are trying to time the coupons with the right sale BB should have them avail. in-store for purchase when you become unlocked. Cross promote the coupons along with the weekly ad & make sure your game reps are aware that way unlocked memberships will increase as a result of the exposure. If a person can make use of the program on day 1 when spending $15 upfront then the chances of them joining increase.

 

If BB were to sponsor special coupons packs that would also be avail. in-store this would generate instant revenue from the sponsers, increased sales & increase unlocked memberships as well.

 

Make it so BB make it so.

With GCU's sub fee increasing so much & the continued processing errors with the 10% I'd like to see BB return to striving to provide the best they can offer. When the dedicated game reps were there with the trade in counters trades went smoother & faster plus you weren't in the same line as returns/exchanges. The cost issue can be negated by having the areas partly subsidized between advertisements & a "Powered by ___________" partnership. You're already providing some of the best trade in values out here but the entire process of getting thru the trades is less than adequate.

Best Buy has a Customer Survey at the bottom of every reciept that offers "a chance for a $5000 shopping spree".  Honestly most people won't take the survey for a chance at something.  Most other companies offer something of true value (Food places offer free small food items or a small discount, some stores offer a $$ discount on next purchase.)

 

I would suggest offer RZ points for a completed survey instead of the "chance" at a shopping spree.  It would build value towards your brand (My Best Buy) and give customers something they can actually use.  Obviously you can prevent abuse by limiting the amount of surveys per day/week/month that award points due to the requirement of having be attached to a My Best Buy account.

 

It doesn't have to be a lot, 20-50 points may be good enough per survey.  Most companies are putting value in these surveys so this benefit would drive awareness as well.

To better serve customer service Best Buy should implement a live chat customer support feature on Bestbuy.com to help handle problems/general questions in regards to orders, adjustments, and price matches.

 

The phone support system is very dated and always problematic due to constant disconnects when transferred and then several reps not understanding what we are trying to explain in certain situations. And in regards to price matches and adjustments it would make the process more smooth, faster, and less painless for the consumer. There are several pros to having a live chat support feature on the bestbuy.com website:

 

• It would give Best Buy another option to customer support taking some of the burden being completely on the phone reps decreasing wait time to customers.

• Customers could reference specific pages or policies on bestbuy.com website to the live chat support rep by being able to link the pages in the live chat session.

• Price matches and price adjustments process would be more efficient and less time consuming by the customer being able to post the best buy item product page and the product page of the store they are price matching much faster and more convenience by being able post the link of those pages inside of the live chat session with the best buy reps.

Casio just published a new camera Casio Tr200.  Many of my friends want to buy this camera, but we cannot find it in Best Buy.  Can Best Buy provide this camera for us to shop?  We will love to see that !!

Many people have already purchased, played & beaten The Last of Us on PS3 so it will be a hard sell to get them to rebuy the PS4 version at full price that is. However, if there was a promotion that allowed us to trade in our PS3 copy towards the PS4 one(not just the standard trade in) that would be enough to entice a day 1 purchase even for people who don`t even own their PS4 yet. Combine the PS3 trade in with either a $10 pre-order or $10-$20 instant giftcard offer with soda/candy deal would also be tempting.