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Really taken back I was a paid member since day 1, year 1 but when I went to renew in Fall 2013, was in the "limbo" period.
Given a courtesy Feb extention but would rather have paid my $15 to have the magazine coupons until at least May.
Courtesy extention = $5.
One coupon is at least $10 and I missed out on Jan - May (5 sets of coupons...on average I would use 2 each month).
I was in the hardcopy format but was not even able to switch to digital....
Bring back the coupons!
Best Buy has a Customer Survey at the bottom of every reciept that offers "a chance for a $5000 shopping spree". Honestly most people won't take the survey for a chance at something. Most other companies offer something of true value (Food places offer free small food items or a small discount, some stores offer a $$ discount on next purchase.)
I would suggest offer RZ points for a completed survey instead of the "chance" at a shopping spree. It would build value towards your brand (My Best Buy) and give customers something they can actually use. Obviously you can prevent abuse by limiting the amount of surveys per day/week/month that award points due to the requirement of having be attached to a My Best Buy account.
It doesn't have to be a lot, 20-50 points may be good enough per survey. Most companies are putting value in these surveys so this benefit would drive awareness as well.
This is probably a long shot, but here goes:
Best Buy is the leader in consumer electronics but the technologies that Best Buy utilizes in its stores suggest anything but. If Best Buy wants to be the leader in technology and showcasing it to customers you need to commit to it fully by investing in supporting infrastructure:
(1) Better WiFi bandwidth and infrastructure in-stores. My closest Best Buy is located in a rock quarry. Simply put, cell phone signals don't exist. When employees activate phones, they have to go outside and up the side walk to get reception so you rely heavily on WiFi, which is atrociously slow in this store. Whether it be mobility, home automation, home theater, etc. Everything that is big in technology right now requires significant WiFi to work and as such, Best Buy should provide significant WiFi bandwidth to give its' employees the capabilities to demo these solutions to customers, effectively.
(2) Update/refresh kiosks and registers. It still amazes me to see these clunky registers all over Best Buy (my local Best Buy store still has beige registers to give you an idea) - meanwhile, I go to the local mall and every other store has eliminated the register space in favor of tablet or phone-based point of sale solutions. I would love to see Best Buy consider giving each department several tablet-based point of sale units and maybe keep registers up front only for cash-based transactions. This would create a better shopping experience for customers and employees alike and force Best Buy to update their antiquated POS software - if you've ever been in a Best Buy store when a register goes down, I need to say no more, but it takes an embarrassingly long amount of time for the systems to restore and they do go down quite a bit. Yes, this would be a sizable investment, but if help desk tickets went down as low as even 25%, there's a significant ROI on this too.
$3500 is a lot to spend throughout the calendar for the average consumer in one store. I've seen topics that gave the idea of an annual membership fee for certain tiered memberships. It would be a great idea to see dollars spent carry over to the next year if you happen to max out the $3500 this year. I know that this year in particular I will max out the $3500 for Elite Plus and the money that is spent during Christmas time will not count toward dollars spent for next year. This would be a great benefit to entice customers to keep spending and a piece of mind knowing their dollars aren't going to waste toward tiered memberships. I hope other customers and My Best Buy members agree!
BestBuy @Gamer/GCU coupons have provided some of the THE BEST GAME DEALS EVER....EVER!!! And that`s insanely remarkable considering their short lifespan & being limted to just one retailer. These gave BestBuy the edge by far & now in few short months you`re giving them up, giving up an edge when you need it the most. $120 for 2 yrs of GCU is high plain & simple but the 20% off is AMAZING plain & simple too.
I know this was a business decision based mainly on money no doubt but my fear along with alot of others is that you`ll lean solely on the 20% off going forward which is a mistake that will cost you in the long run. $47.99 on day 1 is AMAZING but I along with many other consumers have found it better to wait for the best deal since they come so fast due to competition. And with consumers being more willing to wait you`re going to have quite a hard time selling them on paying $120 upfront to save the same amount they could achieve by just waiting a few weeks/months.
Bottom line, BestBuy you NEED the @Gamer/GCU coupons in one form or another & giving up on them will hurt you & GCU. You`ve failed to perfect your gaming coupons as a whole by not being diverse & including enough 3DS/PSV/PC games. The total #`s of coupons offered per month was also lacking & now it`s all going away. For $120 GCU should be fully loaded with perks/promos/benefits not a program that BB has put all their eggs in 1 basket.o
You HAVE TO achieve some balance or in 12-18 months you`ll be changing GCU AGAIN & that`s what NOBODY wants.
I noticed on the website that 1000s of items have free 2-day shipping. why not offer your elite and elite plus members better discounts and offers throughout the holiday season such as free overnight shipping. perks should be different than that of offering standard customers the same perks as your high spending customers. high spending customers deserve better perks than whats offered to the general public.
maybe send a survey out to elite plus members to what major perk they'd like to see and other seasonal benefits.
The premise is simple, design GCU around the strengths of your program for each phase of GCU including new & used game purchases.
In principal, you would sell a new game & get the same game traded back in while the demand is high for it. And then sell it again used with a higher profit margin on the back end.
Basic example for a non GCU customer
1- They pay $60 on day 1
2- They trade the game in w/i 30 day of it`s release
Basic example for a GCU customer
1- They pay $48 on day 1
2- They trade the game in w/i 30 days of it`s release
This is how you defeat Gamestop
To get any of these benefits the new game had to be pre-ordered at BB
1- Guaranteed at least $30 minimun trade in value w/i 30 days of release
2- $5 bonus added to select trades on new games purchased w/i 30 days of release
3- 10% GCU trade in bump increases to 20% new games purchased w/i 30 days of release
Being able to secure this trade in cycle will allow you to truly strengthen GC.
I would like to start this rant by acknowledging that Best Buy does not have to offer a rewards program and I appreciate the fact that they do, but they have all but removed all of the value out of the rewards program over the years. Before MyBestBuy, you would receive 2% back for top spenders (this has now been reduced down to 1.25% back in rewards); 60-day returns and price matches (this has now been reduced to 45 days); and you had other perks like a free home theater consultation or calibration, online backup and even rewards members only event nights. Most of the latter have been discontinued or are non-existent. Yet the amount you have to spend to be in the top tier increased $1,000/year.
Best Buy could really add some value to the top tier of the rewards program by making the 10% back in rewards promotion an everyday promotion for Elite Plus members purchases totaling $599 and up on a My Best Buy credit card or 5% back for any other form of payment with non-credit rewards account. In my experience working for Best Buy a few years ago, these kind of promotions would spark a lot of people to impulse buy and it also indirectly is a way for Best Buy to compete with places like the Army & Air Force Exchange where customers don't pay taxes (which is equivalent to a 8-9% savings in my state) or even Employee Purchase Programs offered thru various manufacturer's directly to certain employers. It also led to increased attachments because people will spend more if they know they're going to get more back in return (that's the whole value prompt in financing in the first place if you're just going to pay it off).
I would love to see Best Buy take on a more proactive approach to encouraging people to recycle used ink & toner. I understand that, as of now, Best Buy currently does offer a recycling program, but I would love to see them roll it into their rewards program to really encourage people to take advantage of it. This could implemented in a few different ways:
(1) Offer a coupon for an extra 5% off ink and toner for recycling. This would be the easiest to implement because if one is recycling ink or toner one would most likely be looking to purchase replacements, so for Best Buy this would offer the quickest ROI on this type of program.
(2) Offer 250 points for each toner or 50 points for each ink cartridge. This is based on the fact that ink cartridges need to be replaced quite a bit more frequently than toners and in most cases, people are replacing sets of 2 or 4 on ink cartridges, depending on if the machine is a tri-color or individual ink model. At the end of the day, every toner or 5th ink cartridge would equate to a $5 rewards certificate, which for most inks or toners is a very small discount, but it's still something to encourage people to do the right thing when it comes to disposing of used ink/toner.
Lastly, the largest benefit to either method you decided to implement would be that you would lock the customer into buying ink/toner from Best Buy and handily pull customers from office store competitors.
I went to pre-order the Borderlands: Handsome Jack Collectors edition and was sold out. can notifications be sent out in the future for customers that subscribe to a specific game or product? i think this may reduce the amount of unhappy customers who weren't able to pre-order that particular product. is there any chance as well to boost availability to elite plus members or an early pre-order event?? hope other elite plus members chime in on this idea!
I review nearly every purchase I make on BestBuy.com. From time to time I check random reviews I've written and other buyers have become "verified". Although this hasn't been explained to me, I feel myself and other buyers should become "verified". Changing the "reviews" tab on every item page, should make buyers put in the customer service pin and select the items they'd like to review based on their recent purchase. This should make the buyer from BestBuy.com a "verified" purchase rather than have "trolls" post useless reviews on the site. I believe this change or correction should avoid any negative feedback from the vast customer community of Best Buy and evade internet trolls at the same time. Hope this idea is considered by many!
The Best Buy price match guarantee should be updated to include products shipped from and sold by Mac Mall and Adorama. Both Mac Mall and Adorama have aggresssive prices on Apple computers and accessories. Adorama has a sales alliance with Amazon.com in a deal to broaden Amazon's selection of camera products and accessories and both are two growing segments of Best Buy's business (considering the recent influx in installs of new Apple and Camera Experience Shops in local area stores).
I try to avoid digital downloads of games/software. In large part becuase sometimes the servers are very slow. It can take a very long time. Sometimes the download was corrupt and it goes belly up after a couple hours etc...
I have a good internet connection, but sometimes I simply takes a long time from a lot of factors. I can download a 5 GB game directly to my Xbox in less than 30 minutes direclty from MS. Cannot do that when downloading from BB or GameStop.
What I would suggest is that Best Buy stores have a Digital Download Kiosk.
Customers can buy a game in the store and download it directly to a USB Drive or an SD card. Along with the intall files it also sends a .txt file containing the Activation Code, which is also printed on the receipt and or sent in an email.
This could have other benefits such as extra sales of large USB Drive and SD cards. Point of Purchase as it were.
Customers could have a hard copy back up of their software
A kiosk could be linked to Best Buys Servers via a T3 or faster for very fast transfers
A kiosk could be loaded up with thousands of titles for download.
Best Buy could see increased sales of older games without taking up shelf space.
A Customer could purchase a number of games on line and then come into the store and get them all at once.
Now I don't know if you can install a game to PS or Xbox from a jump drive. If you cannot then this would diminish the value.
While the name should probably be something less of a rip-off of Xbox the idea is similar in a way. Think achievements on Xbox 360, in that a reward is given for accomplishing a certain task. This could even be a largely holiday based promotion; though year round would be better in my opinion.
The range is pretty grand on what these "accomplishments" could be. Some ideas: Make 10 purchases (say over $10) in a month and get 500 bonus points. Spend $500 in one month and get 1000 bonus points, reach “Elite Plus Status” and receive 1500 bonus points, etc. Some easy low fruit as well to get people started like, "Share to Facebook" type stuff for 25 points or 50 points, “check in” to a store on the Best Buy app for the first time and get 50 points, first “In Store Pick Up” order for 30 points, etc. Kind of like how Best Buy gives points for a certain amount of product reviews per year. My Best Buy bonus points that are often related to, but not directly the result of a specific purchase. They don’t have to be all points either. For example, maybe buy 5 games and get a 10% off coupon for a single video game purchase that would work with sale prices or the GCU discount. Another idea, spend over $300 in a single purchase get coupon for 5X points on a single purchase. Achievements could even occasionally be product based, similar to current offers like "500 bonus points when you buy Beats." So on, as the options are pretty much endless.
Basically, little (to maybe even some big) bonus achievements built into My Best Buy's current system that customers can "unlock" for extra rewards.
I read in your ads that you say you can upgrade to "X" amount of ram and a bigger hard drive for a little more money. That is fine. But it seems more of an upsell then to customize a computer.
But some customers who may walk into your store may be intimidated by prices and or specs. At least group your desktops into sections, one for Gaming, One for Basics , One section for business use , etc.
And Insignia , by entering into the PC monitor market, lets hope you can expand this to entry level desktops and deliver even more value on the solid brand you already have in the store.
I'm aware that a while back Best Buy started a program where stores can fulfill and ship customer orders versus a customer having to wait to get it from a warehouse and I've actually received a few items that were shipped this way. This is a great idea! To make a great idea even greater - Best Buy should do this with open box and clearance. Currenty they are displayed on BestBuy.com but they show a grayed out "In-Store Only" on most big ticket items. I think this would be a logical move on Best Buy's part and a win-win for customers as it would help Best Buy reduce open box inventory and it would save customers time - i.e. I could drive an hour for a great deal but how much greater would the customer experience be if Best Buy shipped it to my front door? Just a thought.
Your Apple accessories section has grown rather stale and has not changed much over the years.
I would LOVE to see Best Buy carry Mac notebook keyboard covers. If I had a dollar for every time someone asked me for them, I would be retired. Instead we have to point these customers to competitors.
Other accessories that I think Best Buy should look into:
(1) Twelve South PlugBug: replaces male plug on MagSafe withone that has a USB port on the back allowing you to charge an iOS device and your MacBook simultaneously.
(2) Laptuk Pro: made with solid steel and designed in such a way that you can slide your MacBook into it, you can place a monitor on top of the top layer of steel – this gives the added benefit of an elevated monitor for better posture. Since LapTuk Pro is elevated off the table, you can slide things like a tablet or bluetooth keyboard underneath whenever they are not in use, creating a clean and clutter-free desk. LapTuk Pro has a 4-port USB 3.0 hub that comes with its own power adapter.
(3) Rain mTower: mTower is also a device that helps you save some desk space, taking up approximately one third of your MacBook’s footprint (about 114x24mm) All ports and cables are still accessible when the MacBook is docked, not interfering with the device’s performance. Because of its anodized aluminium body, the sleekly designed mTower also doubles as a large heat sink for your MacBook.
(4) Satechi Premium 4 Port Aluminum USB Hub : designed for Mac computers, it features a sleek Apple-style design. USB ports are never enough, and sometimes not at hand, with this device you can add another 4 USB 2.0 ports to your computer. With a sleek aluminum design and a shielded white cable it is the perfect complement to your Apple products.
(5) Cases: CaseCrown Book Cover Clip On Case for MacBook, SwitchEasy Thins (Magnetic Closure), Hard Candy Cases Hard Shell Case and Mizar Smart Pouch for MacBook Air.
Hope this helps!