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It is well established that each year, the level of former Silver, now Elite (+) tiers is recalculated in February based on total purchases Jan1 through Dec 31 in the prior year. It makes sense for February as it allows for the return adjustments which would be competed by Feb 28th. That doesn't need to be addresses.
What needs to be addressed - and a simple solution - is the practice of resetting the accounts to $0 on Jan 1 to begin meeting the $3500 (or $1500) during 2014. Any excess beyond the $2500 (former Silver level and retained for this year's accounting) in 2013 is lost. What is lost is an issue!
REAL WORLD EXAMPLES of the effect of Best Buy's current policy. The issue became apparent to me with 2012 purchases totaling a little over $2800 of the $2500 required. Jan 1, my account reset to $0, effectly losing the $300 difference. This year, I have already met the $2500 required for 2013, so why should I buy anything during the Christmas when it is only going to be reset to $0 on Jan 1 with the new $3500 requirement in 2014. Worse, since in the return window, I am grappling with purchasing a $2000 MacBook Pro Retina, use it for up to 45 days, retuning in January only to re-purchase so the $2000 counts in 2014. That is just too big a hit to take in 2013 only to see it evaporate. Gaming the system...perhaps, but don't use that as a blinding excuse. In reality, it is applying a solution to the problem created by Best Buy's own policy.
SOLUTION: It is real simple. Take the amount required to requalify, $2500 this year ($3500 or $1500) next year and subtract it from the purchased amount. The excess carries over and creates a postive sense among your customer base that they are not losing anything. Additionally, as I saw other posts about "meeting goals in hard times" people won't suffer in the off year with the carryover as they are trying to reach a financially unattainable goal. In the meantime, you still have them as a group to market too for impulsive buying, or keeping you in the forefront with scheduled buying like replacing a cell phone when contract expires.
Currently the Mac Pro is only available online. I could understand, when it first came out, making it online only, as you could not get your hands on them because they were back ordered by several months; However, with improved availability, I would love to see Best Buy expand it's in-store assortment to include the Mac Pro. I find it weird that Best Buy would carry the $2500 MacBook Pro with Retina but all of sudden the Mac Pro is not worth carrying even though it's the most powerful and customizable Mac Apple's built-to-date.
I would love to see Best Buy pilot selling the base model Mac Pro in select stores - maybe start with the top 50 or 100 Mac-selling stores and see how it does and expand from there?
Entry-Level Mac Pro | Model: ME253LL/A | SKU: 2680016
3.7 GHz Intel Xeon E5 Quad-Core; 12GB of 1866 MHz DDR3 ECC RAM; 256GB PCIe-based Flash Storage; Dual AMD FirePro D300 GPUs (2 x 2GB); Six Thunderbolt 2 Ports; Four USB 3.0 Ports; One HDMI 1.4 Port Supports up to Three 4K Displays; 802.11a/b/g/n/ac Wi-Fi; Bluetooth 4.0; Unique Compact Cylinder Design; Mac OS X 10.9 Mavericks
Here is yet another collectors edition that needs to be on Bestbuy.com for pre-order. I know I want this along with many other customers. I hope this comes through as a pre-order sooner rather than later!
This is kind of more of an internal thing, but way back when, Best Buy used to ultiilize Super SKU's. I think bringing these back would be great, especially in Computers & Tablets.
Computer sales are more complicated and drawn out than they really have to be. I propose a Super SKU for 1, 2 and 3 year Bundle & Saves where you can type or scan a Super SKU and have it load the correct corresponding terms of all the services offered for that Super SKU; In other words you could key in the Super SKU for a 1 Year Bundle & Save and you'd only be required to scan the internet security software, tech support, pogoplug, etc.
This would save invaluable amounts of time during high peak traffic times like on the weekends and especially during the holidays. Rolling it out now while there's lighter traffic would be ideal so you can work out all of the kinks and it'll be ready for the next big drive time, Back to School.
Every other time I go to check the trade-in value on something, the trade-in website returns "Internal Server Error. We apologize for the error." One has to think that Best Buy gets a lot of traffic to this site considering how big the trade-in market is (Usell which is nowhere close to being one of the largest profited almost $5 million and Gazelle on the other end of the spectrum did over $100 million).
My suggestion is that if whoever Best Buy is currently using cannot gurantee that the site will work 100% of the time - Best Buy should drop them because you open the door for people to shop around and go with someone else. If it's an in-house product, maybe the solution is finding a third-party provider that can guarantee up-time.
Best Buy is currently stocking the first-generation Square Stand. The issue with this is that iPad 2-3 (which this particular product is made for due to the 30-pin connection) are hard to comeby in the Best Buy world because they have been officially discontinued from Apple.
Square has addressed this by adding two new models: one for the iPad with Retina (4th-gen) and one for the Air (because of the dimension changes) with both offering Lightning connections. I hope to see Best Buy stock these soon as small business and mobile payments are both markets seeing incredible surges currently.
There are many like I that do not get involved in many ways just to buy items to get points and in the process are trying to build up there points for more expensive items.
In the process as example I am not rich but did manage to get to Silver membership, had a hard year and could not spend 2500 to keep my membership status and was reduced back to standared member.
Same applied with trying to save my points and they were taken away within a year.
I like many have used Best Buy for years with a loyalty to this store instead of doing online shopping elseware for the majority of our electronic shopping.
This is very cold hearted on Best Buy's part.
This needs to be changed to no expiration on our points or memberships of whatever statusit mightsit at that time.
I have lost many points and my now now longer membership of silver. I am so disgusted with this store that I am about ready to go elsewhere if this does not change soon!!!!
Granted hey have a great geek squad and black tie warranty unlike any other store but this does not make up for the losses of many points and membships for many of Best Buys members over the last few years dues to not all can afford to keep up the $2500 spending limit over a calender year.
This needs to be changed!
It's 2014 and I cannot fathom the reason why you cannot purchase an open box item, such as a laptop, online and pick it up in store. Here's some reasons why this would be beneficial:
(1) Increases store sell-thru: it's probably not good for a store to sit on a bunch of open items. When I check my local store's open item page they show they currently have 251 open items. Offering online purchasing with shipping would help to move product that is just sitting in a store into a customer's home. With the speed that technology moves, it's never a safe bet to sit on anything too long because before you know it, a refresh is occuring and new models are coming out and the stores have to sell these open AND now older items at a steep loss to move them. Looking at the dates on some of the open item labels in-store some stores sit on open items for excessive amounts of time (the laptop I'm using now I just purchased a few weeks ago and it had been open item since February!).
(2) Increases customer satisfaction: Online accuracy is sketch; I've had times where online it shows "in-store only" and after commuting to the store I've had associates tell me the items been sold or even worse, they don't know where the item is but they're aware it's still showing up as available online (but have yet to fix it).
(3) Better pricing accuracy: you don't know how many times I've been inside of Best Buy and seen an item that's on sale and there happens to be an open box, yet it's priced at MORE than the item is NEW on sale. Allowing online purchases Best Buy could have a system that auto-updated prices. This would not only ensure pricing accuracy but would also ensure that pricing was uniform across stores. For instance one item I was viewing earlier had 6 different price points at various locations even though all of the items shown were in the same condition level.
(4) Demand generation: Best Buy could use open boxes as a demand generation engine. I remember way back when my local Best Buy store would have an open box night where all open box items in-store were an additional 5-15% online. With competitive drive-times at NewEgg like Shell Shocker Deals and similar offerings at Tiger Direct, Amazon, B&H and other online competitors this could give customers anothe reason to choose Best Buy. If you want to save margins on open boxes instead of direct product discounts why not offer double or triple reward points since you can only use them in Best Buy - recycling the revenue while taking care of the customers that keep your stores open.
In order to better compete with Gamestop and any other companies taking game trades currently, Best Buy must find a way to be able to get on the same ground as Gamestop and those companies. In order to do this, Best Buy must get their trade in program seperated from the rest of the company and set up independently as a specialty chain. That is what allows places like Gamestop to immediately put the games, systems and other items that they take in for trade out on the shelves for sale without having to adhere to pawn laws. Albeit there may be exceptions to this depending on the jurisdiction and the prevailing laws there.
I have noticed that every single game I have purchased pre-owned from Best Buy has been resurfaced/cleaned before being repackaged and sent back to the stores as there is a distinct swirling pattern that you will notice if you fog up the bottom of the discs by breathing on it. In my opinion, this is wholly unnecessary and a very wasteful process unless the games are in poor shape to begin with. Not only that but this delays games getting sent back to stores while they are waiting their turn in the machine.
Moreover, games for the Playstation 3 system typically would not need this buffing/cleaning due to the hard scratch resistant coating on the discs themselves. Unfortunately once that coating is removed and unless it's somehow resealed with the same type of coating, those discs are worse than a normal CD and scratch very easily.
Anyway, it is my opinion that if Best Buy were to spin off their trade in program into a seperate chain that they could gain the status as a specialty retailer and circumvent the restrictions that are causing them to lose precious time by having to ship out everything they take in and hold onto it for weeks/months right now.
Hopefully someone higher up in the company can see this as well and will consider green lighting this idea.
Clearly from the very vocal responses from many many gamers, current & former GCU members no one is happy with the loss of @gamer. A temporary solution which will allow BB to accurately & fairly gauge the mistep that has taken place & please the customers is needed. BB would obviously need some concrete financial data & time to evaluate the data they collect. So by offering a special @gamerreplacement thru mybb to all former/current PAID GCU members from Jan. 1 2013 would work. You get a nice sample size of customers who have already supported BB & GCU with their money & 4-16 months allows 1 year of data to be fully processed without interuption.
If you get a massive response via coupon usage then you know a change is needed & can begin working on @gamer2.0 adding another element to GCU. This will further strengthen GCU as a whole providing another benefit & reason to pay $120 along wih making your paying customers happy.
If the coupon usage isn`t up to par you still have the data you collected which can be used to further enhance other elements of GCU. And you`ll also have ammo to provide in the future that the vocal feedback doesn`t always mean those customers will follow thru with what they say/write.
This seems like the most balanced way to move forward with fairness to all sides being taken into account.
I just realized that the BestBuy email for marketing/advertisements in your email is the same email used for actual information such as, when your order is ready to be downloaded in your digital library, order confirmations, etc.
I would like to suggest two different emails the reason for this is very significant. People are lazy and are going to sweep important emails unintentionally cause it's the same email. below is the email I am referring to.
I'm aware that you are running a promo where college students can save up to $150 on select MacBooks and iMacs; I happen to be "passively" in the market for one; However, just a quick suggestion: the last few times I've been to the store the student deals promo has not been working. I get the first email but not the second and the store-level people seem hopelessly lost at what to do in this scenario so I've walked out empty handed twice now. Could you please talk to someone up top and give them instructions for what to do in these scenarios - In my paritcular case, I can see this hurting Best Buy quite a bit as there is an Apple store less than 10 miles up away from my local store and there's also a University also less than 10 miles away. That gives students the option of buying on campus or at the actual Apple store when Best Buy experiences these glitches.
Also, you should have an alternative method for verifying that someone's a student. What if someone goes to school abroad and their student email ends in '.mx' or another suffix. It seems kind of nationalistic to require just a '.cc' or '.edu' for a company that has locations in Canada and Mexico too. Just a thought.
I have been reading a bit about Best Buy's problems in the WSJ, Wired, etc,. Best Buy has gotten away from thinking like the innovator. If they want to utilize the best assets that they can provide over Amazon.com (online) or Apple, they need to think like a home user.
In your showrooms, start showing a combination of products being used as an innovator in a home would use them. For example, the XBox360 has had the ability to store or capture movies, music, etc,. from the cloud or from another personal computer for years; yet, Best Buy doesn't show these capabilities in their store. I suspect that the Geed Squad can do more then just tune TV's and PC's for novice users. Let them build systems that show off the cutting edge capabilities of the products that tied the many different systems together. Everyone has a PC. Show pictures, music, and movies loaded on the PC, then show how various systems (XBox360, PS3, iPad) can display these pictures. These are items that everyone has in their homes, but only the innovators take the time to figure out. This is where you can set yourself apart, by doing instore demostrations on how to set these up. Or maybe even YouTube videos that show this, that point people to Best Buy to get more help. How about just showing a Big Screen TV hooked up to a PC. Late Majority adoptors with PC's and Big Screens probably don't even realize how easy this is to do.
Use the assets that you have to your advantage.
Today I got a free GCU Unlocked subscription for 2 years as part of the Destiny/console promotion. Problem is, I now buy most of my games digitally. I understand that Best Buy does not give discounts on digital games in store.
I must then ask, what value will I really get from this subscription? Sure, I understand it was free for me, but it normally costs $120. I also understand that Best Buy has stated most digital products do not have the same headroom as physical copies.
In the long run, I think games are going to go digital. I think it would be in Best Buy's best interest to somehow generate value for digital buyers, if not for new games then some other way with this program. Otherwise, it will be an impossible sell for those who choose to buy a good deal of games digitally. If Best Buy could generate more value for digital buyers it would also make it less likely they would go directly to the publisher.
If Best Buy cannot negotiate a deal with publishers, how about something like:
1. GCU members getting free DLC unlock codes (that normally might cost ~$5-$10) for games thats non-GCU members would not get, if a digital copy of that game is purchased in Best Buy.
2. GCU members get 20% off a Blu-ray Disc if it is bought at the same time as a digital copy of a game.
I read the below article and hoped Best Buy would be able to work something out with Microsoft:
In the long run, I think digital will be a big player, so it is probably worth finding a way to generate interest for digital buyers to buy games at Best Buy, instead of directly off the console.
I'm not sure what Best Buy's strategy is around printers, but I've been to several locations all across town (just to humor myself) and I've found in every location the printer aisle is begging for some attention. Some stores don't even how power running to all the printers and most stores don't have paper OR ink in any of the printers. Customers come in to Best Buy to test drive devices yet they are not being alloted this opportunity. I myself, ended up purchasing a printer from a competitor for the same reason because I like to see the quality and print speeds and you obviously cannot do this without ink, paper and/or power.
The current generation MacBooks have been out for almost a month and they still have no data on the tags. The current iMac signs are also creating confusion because they are not coherent. The entry level iMac fails to mention that it includes WiFi which is clearly called out on the other tags. Is there any way you guys could update this and make the signs coherent as it really does create a lot of confusion and frustration when there is missing, incomplete or incoherent data across tags. Thanks.
Recently in the world of Apple, there has been an influx in the number of Apple's product lines featuring Flash Storage. I know there has been an influx in sales around the MacBook Air and the Retina MacBooks so customers are certainly responding positvely to this newer, faster technology.
My suggestion is for Best Buy to carry a CTO option on both the 21.5" and 27" iMacs and Mac Minis with Fusion. This would make great sense for Best Buy because on the new iMacs, the minor bumps on processor speed and graphics is not that ground breaking - yet offering a Fusion offer, while more expensive, would create a wider-variance product selection.
On Mac Minis, I would make it a 2.3GHz i7, 8GB DDR3 Memory and 1TB Fusion Drive, which would come out to $1149. If you're not looking to do graphic design or gaming this system would give you better performance than the entry level iMac for $150 less. Also, considering you can download the Mac OS X Server software for $19.99 this is the ultimate home/home office/SMB server made simple without all the IT people.
I also have noticed supply on iMacs is really bare so maybe start with the mini to test pentration and if it does well try it with iMacs when it does become available.
Crazy story - I was out shopping the other days and when I went to pay at this particular retailer, it offered the standard debit/credit card options in addition to the option of paying via Paypal. I think it would be a huge differentiator for a larger retailer like Best Buy to take to the helm of the future of mobile payments by doing something like this. Its already being accepted online thru BestBuy.com so it would seem like it wouldn't be too crazy of a stretch to integrate it into the in-store point of sale systems.
I own MN largest Solar installation company and would like a chance to show you the benefits of installing solar on stores in favorable utilities and states through-out the USA. I think some of those stores would also benefit from a partnership in selling solar to customers in the store. Its a market that woudl fit well with advanced electronics and home installations.