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I think it is outragous that best buy offers 3 year financing (36 month) for anything home theater over like 800 dollers but there are people like me that build extreme computers and ever servers that are well over $3,000 and we only qualify for 1 year and a half financing (18 months)
I would be able to build a much nicer computer that is better and more efficient if bestbuy would offer 36 month financing.
I like to build my own computers for myself and other people from ordering all of the parts that i want and i want expensive stuff and i can't afford to buy it because bestbuy doesnt offer and financing deals for computers, it just falls under anything eles $X and over. I am looking at building a $3,000 ultimate computer right now and im not able to because the min payment would be over $160 a month for 18 months where as i could only pay $83 a month for 36 months (thats almost half the price per month)
So come on bestbuy, please dont poop on me so i can build my own custom computer from you guys and give my money to you guys as i love bestbuy. Let us all of 36 month financing for anything computer related thats over so much money.
As a former strategy consultant for a large Atlanta based retail consultancy, I can see a real potential for BB and Lowes to form a marketing/sales partnership. Lowes has been struggling as has BB with market conditions, and BB would be a natural to manage a smaller footprint consumer electronics/appliance store with Lowes. Lowes gets to offload some of its overhead costs, while taking advantage of BBs supply chain on the appliance side. There also may be some synergies with the on-line operations to benefit each other.
I like both companies and have been a good customer of both, although less in the last couple years as service and product availability has faltered. Both companies can continue to be successful although through revenue growth and not from further brick and mortar expansion. The solutions are out there if you choose to change.
So I find myself in need of a new computer and sadly I am no computer whiz. While searching for one I find that most brands are names I have never seen or heard of before and that the features or specs are an alien language to me. I imagine I'm not the only one so I would like to suggest something like a search engine for finding the computer that is right for me. By indicating the kind of activities I use the computer for, the search results would indicate what models or brands would fit my needs. I think many people who, like me, do not have much knowledge about computers would find this helpful so that they can buy a computer that is right for them. Not a very expensive one with features they may never get to use or a less flashy model that doesn't satisfy their needs.
I could ask a friend, an employee in a store, or even read about it in various internet articles but the convinience of being able to do a search for it here would be more efficient and would save a lot of time.
While I am a frequent shopper at Best Buy, some other game shoppers may not be and many of those people may not know that your stores now sell pre-owned games. Aside from a small section in one or two of the circulars since the inception of the used game/game trade programs at BB I haven't seen very much marketing regarding it.
If you guys want to try to take a chunk of Gamestops' business away you're going to have to do an advertising blitz to get the word out. However, this may not help due to the disproportionate numbers of some games stores are being shipped back after an apparently lengthy processing cycle.
I've noticed 7-10 copies of some older PS3/PS2/360 titles that have been sitting on the shelves since they first arrived 3-4 months ago. They include copies of Two Worlds II for PS3 and Enter The Matrix for PS2.
Unfortunately another thing that may be lagging behind is price drops on these games and even if they are implemented quickly the price tags are not always changed on the products themselves.
Moreover, Best Buy really should get their lawyers looking at how exactly Gamestop skirts local pawn laws and is able to put out traded in products immediately after taking them in. I say this because the one month or MORE turnaround time from when items are traded in till when they are finally shipped back out to stores to be resold is hurting pre-owned game sales just as much as the lack of marketing dollars being spent on it.
I'm a member of several different gaming/deal communities and on each there were reports by the members of using copies and scans of the March @Gamer coupons. Not to mention some users on SlickDeals reported having the cashiers allow them to use only the SKU's from the coupons without having to present or surrender the physical coupons(which some of them didn't have in the first place).
I'm sure such fraudulent use of the coupons and SKU's from them will only lead to the deals being lessened or eliminated due to such abuse if it were to continue. This is why my suggestion is to print the coupons on the same type of reflective security paper that I believe was used for the Gamer's Club Unlocked unlocking coupon that was mailed to people who signed up in store early on in the program. By using such paper for the coupons it should eliminate the scanning and copying of the coupons that was reported repeatedly on sites such as SlickDeals as any attempt to scan or copy the coupons should produce copies that say VOID across them due to the reflective paper.
However, the cashiers working at each Best Buy store would also have to be instructed to not only take the coupons with each single purchase(as some apparently are not), but also what to look for in regards to an official coupon and how to spot a fake. Moreover, some cashiers have been apparently entering in the SKU's from the coupons without the customers actually having the physical coupons on hand. This was because four of the coupons from this month(Batman: Arkham City, Bulletstorm, Mass Effect 2 and Rage) were all scanned into a site called the KeyRing App, thus further facilitating the fraudulent use of the coupons.
Anyway, this is my proposed solution to stop the loss of magazine and Gamer's Club Unlocked subscription sales by making the coupons unique and easily recognizable as legit versus their scanned/copied counterparts. Hopefully by implementing this idea Best Buy can cut down on the fraudulent use of these coupons and keep these amazing gaming deals coming for months(years) to come.
What's up BB!!!
Long time fan/customer here.
Alright, down to business...
I believe there are several things that can be done, in addition to what you guys are already doing (well, for the most part).
But first. INCREASING trade in credit is not something you guys should feel pressured to do...Gamestop on average, already gives people less...and their credit can only be spent on the limitedness of what Gamestop carries. AT LEAST, you guys have more than just GAMES to spend our credit on.
For sure, it would help to have more attractive trade deals. I personally come when there is an extra boost of about 30% or more when I trade in games w/o having to pre-order....(simply because I don't want to pre-order a game, BUT the pre-order specials are really good).
As for another other deal promotions aside from trade offers, you guys are banking it really well. (Keep in mind, I'm comparing you to the only real competition to you, GAMESTOP; GS). Gamers now a days are trying to hit the best "value for my games" spot. GS is only relevant because it's been around longer, and quite frankly, people are still unaware you guys do trade ins...and not just games, but other electronics. YOU EVEN PROVIDE A TRADE SITE WITH ESTIMATE CALCULATOR!!! With GS, you lucky if your phone call isn't received while busy or with attitude..and GOOD LUCK getting trade values over the phone LOL.
Listen, the path to owning the TRADE IN side...is not just marketing or expanding word that you guys do this...but you really need to lift the policy (in A LOT OF BB STORES) of having to provide a RECEIPT for the games your going to trade, providing that they were bought from a BB store, ONLY. This is where you alienate your potential to blow "you know who" out of the water like the "you know what" they really are. I dare say, MILLIONS & MILLIONS of gamers don't keep their receipt....heck, CUSTOMERS in general, don't keep receipts!!!
Sticking to your guns on this, not only turns away trades, but it keeps your "used" game library very minimal...and I mean MINIMAL. And with that small used game library, it keeps away customers too.
Your GAMER magazine is great...I don't care what other may think, but your the only game magazine...and I will say this underlined; the only magazine by far to offer GREAT coupons with EVERY SINGLE ISSUE FOR ONLY 15 DOLLARS?!!?! I say this in conjunction with the "trade/used games" because you have great coupons for used games as well (not just for new...thank god and god forbid if GS did that lol), but what's a gamer like myself to do with these coupons...if there are BARELY and good USED GAMES TO PICK FROM?!?
Another thing, your gaming sections have looked really bad/sloppy. I come in on a week day (Mon & Wed mostly...after work) it's BARREN. And no excuses...the weekends it should be packed, or faced/leveled...something, but it looks bad too (I'm speaking of 4 BB's in NY) Your gaming section has to, at the very least...look attractive. Then the next step, is actually putting games on display that make sense.
Example...for Wii (let the hating begin). You can have you kid/family section, no problem...heck, have a used game section too, np, and of course the budget titles. But the core section, the games that don't go in the sections I just mentioned...there is nothing?! Now, it can be, because Wii titles, don't move in a certain store...no problem...so make a dummy case and display it...order it to be picked up in store for the customer. Don't try to spread 3 to 8 facings/displays of a Mario title for the sake of Mario? LOL, that's the worst thing you can do. You need to display the titles that a true gamer would play...things like; Metroid, Legend of Zelda, Resident Evil, Sin and Punishment, Tatsunoku vs Capcom, Red Steel, COD, Final Fantasy, Fire Emblem,...I can go on too. But the same idea across for all platforms. It's like, what used to be a large selection of new titles at BB, are watered down to "left overs".
And if "left overs" are a result of no sales...here, you guys should definitely hold some kind of gamers club tournaments, or gaming sessions exclusive to you unlocked members...or maybe a proposed 3rd level??? (wink wink). GS has completely stopped doing this. They stopped the "connection" they had with their long time gaming customers. What was once a hub and social spot is not a straight forward "in and out". No interpersonal nothing...ask some customers in GS as an undercover customer yourself...they'll tell you GS has changed a lot. YOU CAN CAPITALIZE HERE.
BB has the space, and you sure as $%& have the staff (whether with full pay roll or not...GS barely has the appropriate staff numbers...2 at most lol) I'm not saying to hold these things religiously either...but maybe monthly...every qtr...promote a special event...intertwine it with deals and promos..and of course...prize...make it store credit...keep the money within BB. And trust me...BB credit of $50 is better spent in BB then $50 credit from GS. And if not tournaments...have like, advance screenings of movies about to be released. Give like 5 min teaser or etc, and do the same, throw in deals/specials.
All this of course, can't be done without proper staff.
I don't know the hiring requirements for BB. But I remember what is was for GS, and you HAD to be fully knowledgeable about games. With BB, they're not that knowledgeable....for example...and without being "biased", I myself was trying to convince my friend to not buy the PSP Vita, at the moment, till it excels. Foolishly, he and a BB associate were talking and speaking of how well it's doing and even finally beating the 3DS. ARE YOU KIDDING ME? I corrected to both of them, the associate asked if I worked at a game store...I said I used to, but it doesn't mean, because I work at a gamestore, I would know things like this...it means I would "have" to. Information like this is available on the web. And just in case, the 3DS trumped the sales of the first DS (which trumped the PSP)....PSP is beating...easily the PSP Vita. Simply mathematics.
Your game staff should be knowledgeable of the games they themselves are trying to represent or sell. It's a huge turn off when they don't know nothing. Like when a family comes and ask what good "pure family" games are available on PS3...they quickly assume throwing the move at them is an automatic win...come on!
This is it for now. If you are curious why I had so much to say, or what to ask for additional ideas...hit up my email. But most of all, thanks for allowing me to share my idea with you.
BB ALL DAY!!! Woo!
After watching/partaking in the event which is the UMF(www.ultramusicfestival.com), hosted in Miami, Florida, I had a bit of an realization of what an great chance this could be for Best Buy.
Goal : Prove/show to Best Buy that helping host and/or sponsor the UMF would be very beneficial to a targeted customer base, and would be a great opportunity for advertising and cross brand sponsorships.
1) The UMF event last year drew over 100,000 fans, for the three day event, and this year, had over 35000 viewers streaming it live on YouTube. This vast number of people also would represent a wide, yet targetable demographic. This would create a huge marketing opportunity, and with Best Buy's support, possibly even make the event larger than it is, and bring more awareness and advertising potential to the online arena during streaming.
2) The DJ's. The UMF attracts the largest names in electronica. Most notables include Armin Van Buuren, Bass Nectar, Justice, Fat Boy Slim, Skrillex, and the list goes on. Again the possibility of cross brand sponsorships and partnerships would be huge. This could include marketing possibly including the UMF logo for Best Buy.
3) Actual brand/logo usage. The UMF, and most electronica culture is about brands, logos, and recognition of such. Best Buy would have the ability to bring the UMF to a more center stage, and likewise, be able to bring the Best Buy logo to over a hundred thousand people through out the event. This would give Best Buy ample, and a great advantage, in that so far, no other retailer direct consumer retailer has taken part or put their name on the event, giving Best Buy quite an opportunity to stand out from other retailers.
4) Promotion of products. Best Buy carries a wide variety of DJ equipment already, meaning this sponsorship could easily slide into current marketing campaigns. I would hope that most of the DJ companies would be quite ready and willing to help with this, since this would be an direct marketing opportunity to their demographic.
Summation : Best Buy sponsorship of the UMF would be a great advertising tool, social media opportunity, and a very energetic way to promote brands that Best Buy carries, and it's image.
Because of the amount of deals BestBuy has had it can be very difficult to keep up thus I always check CAG(CheapA$$Gamer.com) to see what's going on. I'm a very active member there as I am also active on the BestBuy forums page & I think this would benefit all those involved. So it's a "WIN WIN WIN"
Because the deals are far more visible than just the weekly ad thus more sales more $
Errors/mistakes that occur can be correctly quickly & that will cut down on the number of angry customers that miss a deal
With more sales & more $ generated BestBuy can provide more deals & promotions based off the larger sales base
More site traffic, more visibility
Even though the site is for gamers there's also a section for movies & other electronics
Less errors/mistakes to avoid several trips to the store
Easy way to find all the deals in one spot
The CAG community can help with alerting stores that are out of stock & where items can be found
More site traffic, more visibility
More deal posters = more deals posted
More CAG's helped
The only "loser" is our wallets but hey those are the breaks.
Just take a look at the current March @Gamer thread with deals that include $10 for Batman Arkham City, $5 for Rage & $5 for Mass Effect 2
The CAG will also be speaking on a rep joining hopefully we can make this happen sooner than later. The 2011 fall deals from BestBuy were unbeatable & even I was overwhelmed trying to keep up, keep everyone updated & get in on some of the deals but that's where a Official rep comes in.
There have been/are other retailers that have reps. there & they have been rewarded with more sales.
Sound off below lets get a BestBuy rep to CAG in time for the 2012 fall gaming blitz