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I recently went into Best Buy the past couple of days looking for the new Sony Handycam's. The associate who helped me had said the demo of the camcorder I was looking at should be up fairly soon. I was happy with the response, however, another associate said they do not know when the new displays will be set up.
The Best Buy website says that the store has the items in stock and ready for purchase. Any customer walking into the store wouldn't know if new products were available.
I'm waiting for the demo products to be put up, is there anything hold Best Buy back from putting up demo products once the products are received?
First off, let me say I love the new layout of the "Connected Store" format. It feels much more open, clean, and easier to locate things; However, I think the big desk in the middle is really under-utilized. I asked an employee what it's for and they said "customer trainings" yet every time I've been in the store they're utilizing like 10% of the total area mind you this is a very big area. If its for training, why not have commericals or advertisements for training to really drive utilizing this space. From what the employee said, Best Buy wants you to know how to use your technology so they plan on offering free classes (similar to Lowes). There should be a lot more awareness about this because it is a potential differentiator AND it curbs online purchases. Online retailers like Amazon are quickly realizing that B&M stores have them in sight and lately some of the best deals I have found have actually been in B&M stores (which I found out Amazon does not price match, unless it's a TV).
I think it would do you great justice, to print fliers and put them in customer bags or send out an email with a voucher for a free technology training and really get customers engaged and enthusiasic about this offering. That way if a customer comes into a store and they buy a new phone and it's their first smart phone - yes AT&T may give it to them for the same price, but AT&T isn't going to sit them down and show them how to use it. That kind of service is a differenator.
I’ve been following the business for a while, Best Buy has been in somewhat of a slump in the past few years with cheaper prices on the internet and all. It’s no surprise, when I have personally walked into the store searching for something (a phone charger) only to see that the one I needed was 30 bucks, then searched for a similar product on my phone, only to find I could have it delivered for free for less than 15 bucks. Now personally I love the business. I think it is very aesthetically pleasing, the Blue coloring and perfectly tilted yellow price tag logo. Your associates are often very knowledgeable, and when I walk into one of your stores it is always very neat and seems very “futuristic.”
However let’s get back on topic. You guys are having problems, due to lower prices on the internet and the fact that you guys basically ARE an enormous showroom. People walk in, check out the great electronics you have, and go home to make an order on a website with another company.
My idea to help turn around your business? Rather than “matching competitor prices even those online” which will still potentially lead to your downfall simply due to the fact you guys probably have much higher overhead than an online dealer, why don’t you change the focus of your business?
By changing focus I don’t mean change what you guys sell, but change how you guys do it. Keep the stores, but try to build better relationships with customers. I’m talking about find technically savvy, salesmen who know how to design the interior of a house. Perhaps you guys could team up with a furniture company, buy them out, and change your goals. Instead of just selling a television set, have someone personally go to a potential customers home, whether it be free of charge or at a fee, and help design a very aesthetically pleasing room. Even if you don’t hire people, perhaps simply teaming up with city furniture, to sell not only an entire living room, you offer a television with an xbox and sound system that is aesthetically suited to their home furniture.
That is the one thing the internet can not offer, human interaction, and advice on what can be aesthetically pleasing for a home. Now here are a few problems I can predict. First you have to hire people with even more skills, not just someone who knows computers or cameras, but someone who also knows how to organize a house or room. This could potentially cost more money with turnover and all. Second, you guys will have to expand your market to furniture, and in doing so, you may have more issues, but if you team up, their will be someone to take care of the other aspects of the business.
Have a team of people ready to enter peoples homes, who can analyze the room size, space capabilities and find the best product that you can have and set it up in their living room, bedroom, and maybe even bathrooms. You need good salespeople too, because then the problem lies with, what if my salesmen goes, and they look online to find a better price? Well it is possible for a good salesmen to close the deal, regardless of “prices” as long as it’s within somewhat of a fair price range.
So there it is Monsieur Hubert Joly. The idea that could potentially change the face of Best Buy forever.
Provide an area that is a physical extension of BestBuy.com. If a customer doesn't find something in the store, rather than usher them to a kiosk, make it a seperate area of the store. That way .com isn't something that's on their phone or at a kiosk; it's a physical entity within the store. Something other dotcoms can't provide.
It seems to take a while for product to get to customers. With that said maybe the warehouses should be moved to Memphis (or surrounding area) and Louisville. Both locations are major hubs one for FedEx and the other UPS. This would help get product across the country swiftly and efficiently. This could even help with competing with Amazon and help with ship to store orders.
remeber when bestbuy store all had that huge tv ( most people called it the sweet 16 because it was 16 55" tvs put toghether to make one massive tv..........that was a wow factor, i would like to see it again...i think it make a great statement to competiors and customers.........
I realize the title of my posting may be a little bit crazy, or not understandable, but one of the companies Best Buy owns, Future shop has their online forums tied into their website that allows a guest when browsing the site , to ask a question. The question then comes onto the forums, and people have a chance to answer and vote on it. The one with the most votes at the end of the "Kudoing" gets marked as a good answer and the reply is sent back to the anonymous guest.
I can see where this system can get abused by spam, and lots of people hate to use those god awful reCaptcha systems, but forums integration with the Best Buy site, would be a pretty neat next step for how BestBuy.com functions.
It's become clear confirmed by local employees at my local Best Buy Store that they won't be carrying physical game discs anymore because their research led to believe that people download games more then buy them on disc
That is fine, as I don't have anymore room for them to be honest. But Best Buy has potential in their download platform and not everyone can use a credit card online to use your services. I remember back in the day purchasing a new game along with a new computer. Don't think this is possible anymore.
Also, maybe partner up with the digital gaming service STEAM and sell Steam Wallet Vouchers people can purchase in the store and load into their wallet so they don't have to use their credit cards online.
Please continue to be my store of digital technology awesomeness and give more love to PC Gamers.
One innovation that BB has implemented in the past few years is it's Best Buy Mobile stores, which are smaller stores in various malls dedicated only to cellphones and other mobile devices and accessories. This idea is great; it safes tons of costs electric, rent and other sunk costs buy reducing the store size from a gigantic department store to a small boutique-type shop. I think BestBuy should implement this for another department, one they deem their most successful after Mobile. A Best Buy Gaming store would be great, or maybe one for all the other media platforms (games, movies, music). They are losing money buy only having large department stores, and i think using the best buy mobile store idea and running with it is a good way to improve business and increase sales
I am a paramedic/AHA instructor by trade in Louisville, KY. In addition to that job I am part of the product process team at #440 in Bowling Green, KY. After several conversations and unofficial polling, I have learned that as a company we have failed to give our employees the training to recognize and handle medical emergencies. While I would never expect a Best Buy employee to know how to handle every emergency, it is both alarming and disheartening to know that there is no opportunity for employees to be trained at even the most basic levels of medical response.
My idea is simple. As it stands, the American Heart Association offers a computer based training program for CPR and basic life support. This program is not timed and can be completely at your own pace. The best part of this this training is that upon its completion, the only requirements to complete it is a hands-on skills check off that can be completed any time as long as an AHA instructor is present to grade you. The skills portion only takes 30 minutes and can be done anywhere.
To implement this idea, Best Buy would only need to offer the on-line course via learning lounges. The training costs $65 but in the event that bulk licenses are purchased, a discount is given. Employees would only need to log in as usual and then complete the course at their leisure. Upon its completion the skills portion would be scheduled and when done, the employee would be trained in CPR and BLS.
This program would give our employees an added tool to not only use should the need arise but also would give them the ability to be able to save a life of someone they know or love. Even if Best Buy did not officially sanction this training to be offered while at work, simply buying the licenses for employees to use on their own time would do wonders.
My goal beyond this project is to make Best Buy a leader as a corporation and have AED's in every store. There are very few places outside of many malls that have an AED and by making them a common sight, hopefully others would follow suit and deploy them as well.
So as a Best Buy Employee from the moment I have joined, I never stop finding myself creating things that not just have benefited my district but my store.
With the great success of all my ideas, I've had a primary focus of the customer end of our business. Its what drives me. However this idea, isn't something I can start at my store level like everything else. It pretty much has to come from above.
My Idea is the emails to customer about weekly deals. The concept is that we tailor our emails to the customer and provide services based off that purchase.
Similar to Apple's and Amazon's Model, we have what they don't. Solutions. For Ex.
I purchase Macbook Pro at Apple Store. I am sent an email specifically tailored to my purchase with info and start guides about it.
If we followed that model we could better achieve customer satisfaction not just online but instore with these emails providing information and what other customers have bought with it and quick guides we have on our bestbuy.com site. This can go hand in hand with tablet video trainings we have when some one buys a tablet. (Makes sense doesn't?)
Following off that Amazon's great model is its special deals. However Best Buy won't be able to match some of those offers and lets face it. However If we tailored customer purchases with deals they could get for their product in an email. That, would be a great benefit for the customer.
I don't shop for TV's. So when I get a "Great Deal on TV's". Frankly, it doesn't tailor to my benefits. However sending me emails about deals on External Hard Drives and Flash Drives. Well then as a customer I would know more deals for something I would want.
Problem with our current model is that its generic. That sucks. If I treat customers I interact with a unique tailoring to what they need then why not their emails?
Bottom line, my proposal is we change our email delivery system not by generic email's but by purchases and services based off the products. Even more importantly services.
Tech Support for a purchase of 2 PC's and a tablet and it isn't on the reciept? Either it wasn't what a customer wants or they didn't understand its great benefits, regardless giving them the option to see their choices is us as Best Buy saying " We care, so heres how we can show you"
Best Buy is stuck, they are trying to do to0 many things. They need to simplify. They have what it takes to beat amazon, new egg, and other online retailers but they are using them incorrectly. There brick and mortar stores need to become shipping warehouse that allow for customers to still come look around. Shipping should be near free for all customers with a best buy within 30 miles. You could use local hot shots or train current employees. Set up self-checkouts for people buying media and quick buys. Focus on hiring persons with a background similar to that of geek squad. Focus on "wal-mart" business plan, mark all products at the minimum mark up for a profit, plan on selling more at a lower price, have a better social media and viral plan. People are going to miss you when you’re gone; you need to remind them why. Make all of your inventories available (and updated daily) on places like google shopping and your own website. Bundle. Make sure your weekly sales are making it on sites like slickdeals.
I am only writing this because I care about stores.
It is a real plus for shoppers to window shop at your expense. I do not know how you can keep your doors open.
Why not charge a membership fee to "window shop" and refund it as things are purchased?
Maybe charge a $20 annual fee to come in-- like REI., and give people twice the fee back when they buy. There are lots of schemes for this. I went to REI and go a $10 discount, and had not bought for over a year. Will I be back there to buy? Yes.
Why not let customers shop online while IN the store, and give a 2% discount or something-- for the gasoline expense or whatever.
Why not provide some services at a reasonable expense, or live mini-classes on how to use APPS, or to be more efficient, or fixing wi-fii problems at home, or comparing cable TV providers- saving people time and money?
I do not go often to Best Buy because I feel treated like crap-- a second class citizen -- when waiting in the check-out line. Who wants to feel like a watched criminal? I guess I do not go shopping much anymore anyway because of this. (Now you have what you deserve, perhaps.)
I KEA sells FOOD. It is FUN to go there, usually.
I hope you survive, but as long as those creepy check-out lines are there, I probably will not be back.
Did any human read this? please reply.