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Perception can be reality and when a program like GCU goes thru so many extreme changes with little to no warning or stated rhyme or reason it makes existing customers nervous/panic. As far back as I can remember BB has had the best gaming program/deals but rarely if ever promoted the details of it`s success. Meanwhile your competition consistantly brags about the stats/sales like in this link. They also confirm with mostly complete #`s how many total members(not always broken down as paid and free) they have. How many GCU members are there? What`s the breakdown between free members and paid members? The general thought is that with the perm price drop from $120 to $30(back to the pre-GCU pricing) in basically 1 yr time that something failed thus the price drop to "save" the program. Sucks that BB didn`t do the numerous upgrades that have been provided here which would allowed them to actually sell the subs for full price. There`s no way to convince me that recieving $90 less can be a good thing unless the program was grossly overpriced from day one. In any event the perception is not good and it would be nice to see some more GCU P.R. news the same way Walmart/Target/GS/TRU promote their respective adventures in the gaming market. http://www.vgchartz.com/article/253425/gamestop-profits-jump-11-in-2014/
It's a 'Best Buy' brand, so why can't we use our gift cards or store trade in credit with them. Same company, right?
I think there's an opportunity for Best Buy to both create value for it's Elite+ members AND increase attachments on it's protection plans on laptops if it were to offer Elite+ members of it's rewards programs that purchase laptops over $999 with Total Assurance plans a loaner laptop in the event that something were to go wrong with their computer that would require it to be checked in over a 24-hour period. The program would NOT have an additional cost, you'd just have to meet the criteria.
The hows and whys:
(1) The person would need to be Elite+ (spends over $3500 in a calendar year. These are your customers that have proven themselves "loyal" to Best Buy and are less likely to try to defraud or abuse the system.
(2) The customer must have purchased a computer $999 and up with Total Assurance. This would mean the cusotmer spent at least $1200 on the computer purchase alone which would warrant the argument for a loaner in the first place. Someone spending that much on a computer probably can't afford downtime. Average turn around times for repairs are usually WEEKS not days for computers.
(3) You could require a credit card hold for the amount of the loaner computer to cover any possible "incidents" - similar to what a hotel does when they loan you a room. The loaner computers can be generated out of open box computers versus reselling or sending them back to the manufacturer. You don't have to have a ton of but maybe keep half a dozen of each model on hand and make them available on a first come first serve basis. Like a car dealership, you're not expecting 4 dozen defective same models in a day, but you're pacing yourself for the rainy days and the loaners are only out until the computer returns from service in which the customer has 24-48 hours to return the loaner or pay a per day rental fee (extra revenue for Best Buy and encouragement to return these on-time to the benefit of other customers). These loaner computers could be previous generation models (i.e. Surface Pro 2, Lenovo Yoga 2, 2014 MacBooks, etc.). In most cases, if you're using a protection plan your computer is 1-3 years older anyway. The unique situation that came out of this for me at Fry's is the loaner computer was faster than MY computer. The more time I spent with it, the more I realized I've had plenty of issues with my machine (it had been in for service for over-heating 3 tiems) and this new ones faster, lighter, better battery and I'd be hard pressed to hear the fan ever come on (veruss mine which could give your leg a farmer's tan with how hot it got) etc. etc. and all of a sudden I went from waiting for my computer to come back from service to considering a new one (DEFINITELY a win).
How is that you guys are able to give discounts to you"re self's on TV's like Sony and LG not that much from Samsung That's what i heard .. and not any discount's to frequent customers i know best buy has a rule that they have to make a min of 5% profit but you guys are making crazy profit's on tv's that's the companies bread and butter in 2nd to appliances that type of savings should be given to frequent customers too because without us you guys don't have any business
I understand that there's some risk and liability involved with the My Best Buy rewards program around issuing points without a grace period, but I think for your Elite Plus customers - your top spenders - you should post points faster so that they can get back into the stores and spend more money quicker - it just seems logical. I made a rather hefty purchase and we're at almost two weeks and I'm still waiting for points to post. I think if there was a policy where points would post within 72 hours - THAT would add value to the Elite Plus program and make more people strive to be a part of it (and let's face it, your Elite Plus members are probably not in the top percentage of returns generated either).
I did a search for Tracfone and I noticed that Best Buy did something new. They give an out the door price if you just want to buy the device by itself, or if you purchase it with a plan it's cheaper. I don't get this. One of the phones for the replacement device is more expensive then if I walked in the door and bought an airtime card. Not everyone wants to purchase an airtime card or plan with their phone,. they want to activate it on their own terms. That really would scare me off from buying a cell phone and hope this policy changes so everyone can have one fair price regardless of a plan or not.
I would love to see Best Buy take on a more proactive approach to encouraging people to recycle used ink & toner. I understand that, as of now, Best Buy currently does offer a recycling program, but I would love to see them roll it into their rewards program to really encourage people to take advantage of it. This could implemented in a few different ways:
(1) Offer a coupon for an extra 5% off ink and toner for recycling. This would be the easiest to implement because if one is recycling ink or toner one would most likely be looking to purchase replacements, so for Best Buy this would offer the quickest ROI on this type of program.
(2) Offer 250 points for each toner or 50 points for each ink cartridge. This is based on the fact that ink cartridges need to be replaced quite a bit more frequently than toners and in most cases, people are replacing sets of 2 or 4 on ink cartridges, depending on if the machine is a tri-color or individual ink model. At the end of the day, every toner or 5th ink cartridge would equate to a $5 rewards certificate, which for most inks or toners is a very small discount, but it's still something to encourage people to do the right thing when it comes to disposing of used ink/toner.
Lastly, the largest benefit to either method you decided to implement would be that you would lock the customer into buying ink/toner from Best Buy and handily pull customers from office store competitors.
This is probably a long shot, but here goes:
Best Buy is the leader in consumer electronics but the technologies that Best Buy utilizes in its stores suggest anything but. If Best Buy wants to be the leader in technology and showcasing it to customers you need to commit to it fully by investing in supporting infrastructure:
(1) Better WiFi bandwidth and infrastructure in-stores. My closest Best Buy is located in a rock quarry. Simply put, cell phone signals don't exist. When employees activate phones, they have to go outside and up the side walk to get reception so you rely heavily on WiFi, which is atrociously slow in this store. Whether it be mobility, home automation, home theater, etc. Everything that is big in technology right now requires significant WiFi to work and as such, Best Buy should provide significant WiFi bandwidth to give its' employees the capabilities to demo these solutions to customers, effectively.
(2) Update/refresh kiosks and registers. It still amazes me to see these clunky registers all over Best Buy (my local Best Buy store still has beige registers to give you an idea) - meanwhile, I go to the local mall and every other store has eliminated the register space in favor of tablet or phone-based point of sale solutions. I would love to see Best Buy consider giving each department several tablet-based point of sale units and maybe keep registers up front only for cash-based transactions. This would create a better shopping experience for customers and employees alike and force Best Buy to update their antiquated POS software - if you've ever been in a Best Buy store when a register goes down, I need to say no more, but it takes an embarrassingly long amount of time for the systems to restore and they do go down quite a bit. Yes, this would be a sizable investment, but if help desk tickets went down as low as even 25%, there's a significant ROI on this too.
Back in January, Apple announced a "SIM-free" unlocked model that their retail stores would be the sole, exclusive carrier of. I think there's a large opportunity (especially in the southern U.S. markets) for Best Buy to sell Verizon iPhones without a contract. Verizon iPhones are shipped unlocked and can be used in countries where carriers use GSM-based SIM cards. At present, most Best Buy stores will refuse to sell iPhones without a contract or comparable NEXT, Edge, EasyPay plan because the stores don't profit as much on the back-end; However, I'd be willing to bet that Best Buy is leaving a lot of money on the table in terms of revenue from customers that would otherwise shop at Apple to get this device. Another plus for Best Buy is that Best Buy easily outnumbers the total number of Apple Stores by at least 3x the volume. If you put this in markets where there are no Apple stores, you fend off online sales of this model and redirect those customers into your stores (especially if you take into consideration that on a large purchase like this you get rewards at Best Buy whereas at Apple you don't).
Hello Best Buy,
With RadioShack going under, I believe now is an amazing opportunity to sweep up the DIY market that RadioShack (once) supported.
By this I mean folks who work with interesting and fun embedded projects, such as Arduino, Raspberry Pi, BeagleBone and the little bits, pieces and parts that go along with that. Places like Fry's Electronics and Micro Center do offer complete isles of equipment like this, but even those stores are far and few between compared to what Best Buy could offer.
It would be amazing to have an isle, or even half an isle dedicated to the DIY market for those of us who are engineers (such as myself) and those who want to invent and create! This is still a largely untapped market and with someone of your magnitude, you could be the new forefront for folks who need to pick up resistors, capacitors, wiring and embedded products!
Just a thought, I would really like to see this come true if it's something that interests Best Buy.
Here is yet another collectors edition that needs to be on Bestbuy.com for pre-order. I know I want this along with many other customers. I hope this comes through as a pre-order sooner rather than later!
Best Buy is currently running $100 off open box iPhones and it is prominently displayed at the top of Best Buy but there's no way to check nearby stores for inventory without calling or stopping by (in which case, you could call but it's kind of pointless because they can't hold items for you so it's completely possible for what you were looking for to be sold by the time you make it to the store, having had this happen before in the past on an open-box iPad). It would really help to get customers into the store to be able to visually see what models you have and the estimated quantity (I've noticed on computers at least, it now shows quantity available so this would be a nice added touch). In addition, if store's are sitting on heavy quantities, Best Buy could also try running an Elite/Elite Plus members bonus worth 3x bonus points on purchase. Like the gift card, this could only be used at Best Buy so this is only a win as it helps rid open box inventory and greatly increases the chances that customers will add-on accessories, protection plans, etc. In my experience, I have seen people achieve Elite/Elite plus status in a single night because they go spending crazy just because they know they're getting triple points on the transaction.
I love the tell us how we are doing idea, but I think that customers should be rewarded for the effort of telling Best Buy how their in store experience is. Maybe a few points here and there. The grand prize should be X amount of rewards points.
I went to pre-order the Borderlands: Handsome Jack Collectors edition and was sold out. can notifications be sent out in the future for customers that subscribe to a specific game or product? i think this may reduce the amount of unhappy customers who weren't able to pre-order that particular product. is there any chance as well to boost availability to elite plus members or an early pre-order event?? hope other elite plus members chime in on this idea!
There are quite a few games that could be added to this promotion. These are just some ideas. Granted, not all of them are going to come out this year but at least five are going to for sure.
The Order 1886
Kingdom Hearts 3
Metal Gear Solid 5
Borderlands The Handsome Collection
Just Cause 3
Rise of the Tomb Raider
Forza Motorsport 6
I love shopping at your store. But it seems when I have a little bit of extra money to spend, the items I want are not readily available in your store and when I want to be able to pick up in the store, it says Pickup in 7 to 10 days. I don't have that many days to wait. Today I was particularly interested in a surge protector for my dining table area because my office work space is expanding and I noticed that you had a great price on Surge Protectors from Dynex. But while the price was cheap the accessibility to the product was not. So either I'd had to wait 7 - 10 days , or pay a shipping charge plus tax which would make a cheap item even more expensive, or as a last ditch effort which I'd really hate to do, go to another store and purchase a like item at a comparable price. Find a way to fix this because Best Buy is the closest electronics super store to my area and while there is another one that has the name of a food on a fast food menu, it's too dangerous traffic wise to travel to that store and I only do as a last resort.
Now that I have your attention ...
I saw a while back on the IdeaX a decent idea for more certificates/gift cards or something to be able to help get people to buy stuff. Well I wanted to take another approach to this idea. Let's call it a game or something...
If a person buys a product at the actual store they are handed a sealed card/or something similar. inside this card/whatever is a chance for a $5-10 gift certificate. The chances of course would have to be pleasurable but also rare enough to make it worth buying stuff. In other words...not every 10th person or something will win...maybe every other 250th or 500th person will win.(could be alternated to a number dependent on the monthly sales or something for that store)
$5 off would be a small amount to a nice additional purchase. It's like playing an instore lottery.
You know how in Wal-Mart they have the rollback promos? Why don't bestbuy do something of the similar part? I know you have bestbuy shaped tags already. Get some yellow colored ones and on the really good deals add it to that, red ones could bef or deal of the days.
To take this idea further, have a best buy logo shape weekly advertisement instead of the dull same shape one.
I think it would be advantageous for Best Buy to really review Protection/Replacement Plan policies and how they work with their employees. Most employees realize they're tracked on attachment and will say just about anything to attach one of these because, let's be honest - they probably won't be there in 2, 3 or 4 years (if/when) the product breaks down with the turn-over in retail, but for today, they look like a rock star.
When I was purchasing a vaccum last night, I was offered a plan on the vaccum. I specifically asked the employee - "well this model is on clearance, so do they give me my money back if something were to go wrong?" And she said "Oh yes, we'd give you comparable but not to exceed what you paid or issue a store credit for what you paid tonight." I ALWAYS ask for protection plan terms and conditions BEFORE I commit to purchasing one and upon reading it that's not how the plan works. It states you get FAIR MARKET VALUE. Simply put, I get whatever Best Buy deems the value on my vaccum is in 2-4 years, which let's be honest - IT'S A VACCUM.
Had I had an issue with the vaccum and taken it back to the store, this would've caused a huge dispute (and I get the feeling this probably wouldn't be the first time if you have employees selling protection plans that they don't properly understand the terms and conditions on). As employees of Best Buy, they represent the company and you do acquire a bit of responsibiltiy and liability for what they are telling people to sell these plans so please take time and have managers quiz them, etc. to make sure they understand how they work.
If the idea of "My Rewards" is to reward customers for buying at Best Buy, how about accumulating 250 points then applying the discount to their next purchase instead of letting the discount expire. I'm the type of consumer that buys on an "As Needed" basis, so no matter what savings I'm going to achieve, I'm not going to rush to the store to take advantage of saving a whopping $15, $50 or $60 maybe. Most of your cashiers don't even understand or explain the program anyway. I know I've never had one explain it to me. I think most of us are smart enough to know that you're making the least amount of effort to offer us a discount. We have a 2 month window to take advantage of the savings C'mon.