I am shocked that our iOS app is not optimized for the iPad. This should be a number one priority for us as multi channel sales become a larger part of the business. High resolution product pictures and even employee presented educational videos would be extremely useful. The interface could also be updated for iPads to allow a lot more comparison and presentation of information. Considering how many iPads we sell, we really should be taking advantage of the opportunity to grow our brand and further connect with our customers.