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Use Best Buy Mobile app to locate product in stores.

Status: Tell Us More
by on ‎06-13-2016 10:41 PM

One feature that I've really grown fond of in a few retail apps is the product locator.  For instance, when I was at Home Depot, it would tell me that X product was located on aisle K12.  This would require Best Buy to create an aisle system and label them visibly but I think it could work wonders in increasing customer satisfaction, especially in scenarios where stores are trying to cut back on labor and are just plain under-staffed.  If you wanted to take this idea a step further, you could even try piloting iBeacons, so not only does the app know where you are in the store, but it could also tell you about products in the area that you're in - for instance, if you were in the routers area, it could offer to compare some of the best-selling (or best-rated) routers. Or send you a smallquestionnaire (i.e. how big is your home, how many devices, what do you use your internet for --browsing, streaming, etc). to at least narrow down the selection a little. Once again, this would allow you to save on labor cost without compromising on the customer experience necessarily.  Another key component of this would be advertising.  A lot of stores that do this heavily advertise it around the store so that customers know to download the app too, which in turn drives traffic and downloads to the app, creating a new channel for interaction with your customers while they're in your stores. 

Status: Tell Us More

Very interesting idea! I could also see a GPS version of an app where it just guides you to whatever you are looking for based on your GPS coordinates in the store. Who else would like to see this idea implemented? Make sure to vote for an idea if you like it.

Comments
by Emerging Expert
on ‎06-14-2016 12:06 PM

Thats actually a really good idea.  Our local grocery store chain has just such a thing.  You can enter the items on online at home you want to buy and it will tell you approximatly where it is.

 

However, the kicker I see to it is some stores have the habit of shifting things around on a regular basis.  I really don't get it.  I worked for a book store.  Loved it.

 

However, the regional manager would constantly have us shift entire sections around the reasoning that it made people look around the store more to find the section they were looking for.  it was quite hte pain in the butt.

 

 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎06-14-2016 03:44 PM
Status changed to: Tell Us More

Very interesting idea! I could also see a GPS version of an app where it just guides you to whatever you are looking for based on your GPS coordinates in the store. Who else would like to see this idea implemented? Make sure to vote for an idea if you like it.

by Emerging Expert
on ‎06-15-2016 07:06 AM

You can do this at the Mall of America.

 

However, GPS may not work inside the building so well.  I think it woulld have to be mapped out in a GIS.  Each shelf or location could be a polygon with a related table associated with it.   So say you go in looking for SD cards.  It would then have a little map of that store with the polygons containing SD cards highlited.  I don't think it would necessarily have to be down to the individual sku but a generalization.  

 

When I went in and purchased a new router last month they were no longer in the computer area.  I had to ask an associate. 

by
on ‎07-09-2016 08:00 PM

I would think that using bluetooth tech instead of gps similar to the Tile. Being that the GPS would not be very accurate inside the buildings.

by Valued Contributor
on ‎09-14-2016 11:21 PM

Speaking from an employee standpoint, I think the aisle labeling is a great idea.  It's sometimes difficult to point customers in the direction of "between that aisle over there, and the one next to it".  If not GPS or some other digital tracking system, having a labeled aisle could make finding and placing products much easier for everyone!

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