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Upgrading the Gamers Club Unlocked welcome coupon

Status: Acknowledged
by on ‎03-08-2014 11:45 PM

You`ve increased the cost of GCU from $30 for 2 yrs to $120 but you decreased the value in the welcome coupons. Doesn`t really make sense does it? You should be INCREASING the valiue of EVERY ASPECT of GCU not decreasing or eliminating key perks/benefits. Basically, you`re giving us a bionic body but not putting fingers on the left hand & no right foot. Most people would prefer their regular non-bionic body vs this "upgraded" option.

 

 

However, this is an easy fix you need to make the coupons unique, diverse, valuable & consistantly tempting. Here`s how;

1- You need staple couples that will entice ALL types of gamers- B2G1 on used, B2G1 on new, 50% off a game guide, 10% off PSN/XBL/PS+/Steam, 50% off 1 used game, extra 40% bonus trade in credit, 3X RZ point booster on 1 game purchased during release week, $25(1250 RZ pts) w/purchase of $250 on gaming, 5X RZ pts booster on all games/accessories when purchased with a system & a 15% off birthday coupon. These should be valid for 1 yr & a new set should generate for the 2nd yr of GCU. They should be available in-store at the time of purchase or by email the choice of the customer.

 

2-You need 12 unique coupons(1 per month) sort of use em or lose monthly enticement coupons. These will get you loyal customers. And a new set of 12

Status: Acknowledged

Per the Gamers Club Unlocked team this idea will not be put into place.

Comments
by
on ‎08-14-2014 09:51 AM

If you think about it, the cost of GCU is actually more than the savings an average gamer will get when they save $12 on a $60 game or at the very least it's a wash. A GCU member has to buy 10 games to break even which is roughly what I buy as an Elite Plus / GCU member so I barely break even and in doing so have front loaded BB with all the profit on the purchases. Once my current GCU runs out, I don't plan to renew at $120 and I'll either go elsewhere to buy games or wait until the price drops by $12 and save my money that way. BB should use GCU to retain customers, bring customers into the store or keep customers from going to the A word to get their games, not as a means to front load profit. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎10-03-2014 12:41 PM
Status changed to: Under Review

Thanks for all the feedback on this idea. It has been forwarded on for review. I'll post back once I know more.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-10-2015 11:20 AM
Status changed to: Acknowledged

Per the Gamers Club Unlocked team this idea will not be put into place.

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