You`ve increased the cost of GCU from $30 for 2 yrs to $120 but you decreased the value in the welcome coupons. Doesn`t really make sense does it? You should be INCREASING the valiue of EVERY ASPECT of GCU not decreasing or eliminating key perks/benefits. Basically, you`re giving us a bionic body but not putting fingers on the left hand & no right foot. Most people would prefer their regular non-bionic body vs this "upgraded" option.
However, this is an easy fix you need to make the coupons unique, diverse, valuable & consistantly tempting. Here`s how;
1- You need staple couples that will entice ALL types of gamers- B2G1 on used, B2G1 on new, 50% off a game guide, 10% off PSN/XBL/PS+/Steam, 50% off 1 used game, extra 40% bonus trade in credit, 3X RZ point booster on 1 game purchased during release week, $25(1250 RZ pts) w/purchase of $250 on gaming, 5X RZ pts booster on all games/accessories when purchased with a system & a 15% off birthday coupon. These should be valid for 1 yr & a new set should generate for the 2nd yr of GCU. They should be available in-store at the time of purchase or by email the choice of the customer.
2-You need 12 unique coupons(1 per month) sort of use em or lose monthly enticement coupons. These will get you loyal customers. And a new set of 12