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0 Votes

Tailor email ads to customer's tastes using optional surveys

Status: Tell Us More
by on ‎04-23-2013 07:43 PM

Let's say I'm a repeat customer. Best Buy should recognize that and send me a survey asking questions like:

 

1 - What email provider do you use (Gmail, Outlook, iCloud, etc.)?

2 - What type of phone do you have (Radio buttons with 1)BB, 2)Windows Phone, 3)Android, 4)iPhone)?

3 - Where do you get most of your music from? (iTunes, Google Music, CDs, etc.)

4 - What social networks do you use most often?

5 - Are you open to trying new mobile operating systems? (wording should be adjusted but you get the point)

6 - Do you own a tablet? If so what OS?

 

The questions could continue on and on but the point would be to whittle down the stores' inventory to a smaller number of devices that would truly satisfy me. For example, I'm very invested in Android and Google's ecosystem - getting all of my music and most of my movies from there along with my email and a myriad of other online products. Others are more invested in Apple or Microsofts' ecosystems. I'd honestly rather only see products related to Google, Android, and ChromeOS compared to an iMac or Surface.

 

Voluntarily surrendered information is only a good thing for Best Buy the way I see it.

Status: Tell Us More
I would imagine we already do some of this, but I would like to hear if other customers would like to see this implemented further into our email marketing strategy. Remember to vote for an idea if you like it.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎04-25-2013 01:52 PM
Status changed to: Tell Us More
I would imagine we already do some of this, but I would like to hear if other customers would like to see this implemented further into our email marketing strategy. Remember to vote for an idea if you like it.
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