Last week I ordered something off the website to be picked up in my local store. It was made clear both during the order process and through a confirmation email that I had a week to go to the store to pick up my order. I placed the order on Fri 12/13, received confirmation that my order was ready to be picked up within an hour of placing the order, and even received an email reminder on 12/15 regarding my order. All this I was very happy about, as I planned to pick up my order this Thurs 12/19 after our company Christmas party.
Then this morning I went to check my email and there was an email with the subject: Your order is about to be cancelled. I about had a heart attack. I frantically searched through my emails to make sure I still had until Saturday 12/21 to pick it up (which I do). I enjoy the email reminders to pick up my order but perhaps you should wait until 24-48 hours before an order is about to be cancelled to send out an email with that in the subject. Much less heart attacks/panic that way. Thanks!