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I've purchased several Apple devices from Best Buy and I noticed a lot of stores write all over the boxes (as shown below). There should be some sort of company-wide initiative to stop this, because, especially around gifting times, it's an eye sore and to be honest on a premium product it just makes it look cheap (not to mention everyones handwriting styles vary and that one is clearly terrible). There's probably a cleaner, more presentable way to do it, in the form of some sticker that's easily removed (like address labels, not like those yellows ones that they put on CDs that tear into micropieces and leave behind residue).
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If you read through the forums especially around the Holidays there are a LOT of people complaining about stickers on the product boxes. At least this is on a plastic wrapper and at the end of the day it is not a big deal. This is apparently put on their to make identification easier. Most likely someone came into this store at one time and the wrong product was pulled so when the complaints went through the roof the easy fix was to clearly mark products.
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Would anyone else like to see this as a reality? Make sure you vote for an idea if you like it.