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Simple Product Comparison

Status: Tell Us More
by YoungBoyDrop on ‎05-21-2019 08:44 AM

For this idea, I am envisioning some type of digital display in each section (computers, speakers, cell phones, etc.) that would allow the customer to easily compare two or more products based on features. The display would show a list of products and after selecting the ones to be compared, it would show a gridded list of features and reviews side by side so the consumer could make more informed decisions. This would also allow Best Buy to highlight certain products in each section by having a digital, customizable display. For instance, if there was a sale on a certain computer, Best Buy could have that computer pre-loaded on the display along with any of the physical marks of the sale in the respective aisle. This technology could be enhanced by having customers request help from Best Buy employees in certain aisles directly, rather than having to seek out an employee that may be on the other side of the store. This added concept is similar to how an airplane passenger can request help from the flight attendant to their specific seat. I think this would greatly increase the benefits customers receive in-store and would create a greater passion for shopping in stores, rather than shopping online. 

Status: Tell Us More

I really like this idea! Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

Comments
by Emerging Expert
on ‎05-21-2019 02:10 PM

I fully agree on this. Now the comparisons  you speak of are available on the web site.  But the customers often need to be able to compare the features in a store where the point of sale may take place. 

 

I quite often make a final decision on a piece of electronics by comparing the features and have many times purchased the more expensive unit because one specification made a difference to me. 

 

Also included in that should be an explanation of what a specification means 

 

For example your comparing the Sony 850F to the 900F for a $200 difference.

 

Below shows the differences. But what do they mean.  A little education goes a long ways. 

Capture.PNG

by Emerging Expert
on ‎05-21-2019 02:11 PM

It could even be a customer kiosk in each department. The kiosk only displays items in that department. The customer can add each item and do a quick comparison right there in the store. 

by YoungBoyDrop
on ‎05-21-2019 10:01 PM

To your second point, I think that is exactly how it should be. There is no need to overload the stores with devices like this, but having one at each department or perhaps at key locations in the stores. Customers would receive lots of benefits like the one in your first response for example, and it would greatly improve the in-store experience.  

by Senior Social Media Specialist Senior Social Media Specialist
on ‎06-02-2019 12:35 PM
Status changed to: Tell Us More

I really like this idea! Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

by Emerging Expert
on ‎06-03-2019 07:23 AM

I had the though that the stores could do something simple as a sheet of paper with all the variations of products they have on display with some sort of mark to distinguish which are on display. 

 

Then have QR codes next to them and make an alteration to the Best Buy App for a quick compare.

 

Customers could scan 2 to 4 QR codes and get a quick comparison on their phone.  Then they could Save for later items they are interested in.  

 

I know personally I always compare variations of a product before purchase.  

by YoungBoyDrop
on ‎06-03-2019 12:37 PM

Thanks for the update to the status of this idea, Allen. I would love to see this idea featured or at least piloted in some stores.

Bob, I think that having the QR codes would be a great way to see if this idea could take off in stores. The QR codes would require much less back-end development on the part of Best Buy as well. I think that the type of customer that Best Buy attracts is also keen on comparing items before purchasing them, especially more expensive ones.

by gadgeteer
on ‎06-30-2019 07:01 AM

They tried this idea in the past with iPads in select stores and the maintenace and upkeep was too much for them (customers would find ways to unplug the iPads even though they were inside of a protective stand and they would constantly be dead) or they had issues with people exiting out of the kiosk app and taking the iPads back to the desktop (once again not sure how because the way the kiosk was designed it hid the home button but people found a way).  

 

I feel like if you could work out some of those bugs, this idea could have limitless potential.  Like cusotmers could use these as price scanners, or you could look something up online and the tablet could tell you which aisle in the store its on which most bigger box stores are offering now (i.e. Home Depot, Lowes, Walmart, Target).  Comparisons would only be the beginning. 

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