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Sell GSM iPhones without contract in-store.

Status: Acknowledged
by on ‎02-13-2015 01:26 AM

Back in January, Apple announced a "SIM-free" unlocked model that their retail stores would be the sole, exclusive carrier of.  I think there's a large opportunity (especially in the southern U.S. markets) for Best Buy to sell Verizon iPhones without a contract. Verizon iPhones are shipped unlocked and can be used in countries where carriers use GSM-based SIM cards. At present, most Best Buy stores will refuse to sell iPhones without a contract or comparable NEXT, Edge, EasyPay plan because the stores don't profit as much on the back-end; However, I'd be willing to bet that Best Buy is leaving a lot of money on the table in terms of revenue from customers that would otherwise shop at Apple to get this device. Another plus for Best Buy is that Best Buy easily outnumbers the total number of Apple Stores by at least 3x the volume. If you put this in markets where there are no Apple stores, you fend off online sales of this model and redirect those customers into your stores (especially if you take into consideration that on a large purchase like this you get rewards at Best Buy whereas at Apple you don't).  

Status: Acknowledged

Thanks for the suggestion. We already do sell the iPhone in our stores for full price without a contract or installment billing plan. The iPhone would still be locked to the carrier, but you would not have to sign a contract or installment billing plan in order to use the phone on the specific carrier’s network.

Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎02-13-2015 10:17 AM
Status changed to: Acknowledged

Thanks for the suggestion. We already do sell the iPhone in our stores for full price without a contract or installment billing plan. The iPhone would still be locked to the carrier, but you would not have to sign a contract or installment billing plan in order to use the phone on the specific carrier’s network.

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