Back in 2006 (while in college), I worked at the Best Buy in Covington, LA as a "Wireless Sales Expert". Yep, Apple iPhones were just entering the mobile tech scene at the time. We had an amazing GM (Tom) who emphasized the importance of maintaining each employee's ongoing training, ensuring our specialized/ technical expertise within our respective departments. He inspired and encouraged us to learn as much as possible about our merchandise, the new market trends, and our competition. When our customers entered our doors, they came with high expectations... They chose to buy from the experts... From our store... Even if it meant spending a little more . They trusted us.
I love Best Buy but I don't see the employee expertise or the strong leadership like it once had. I think it's a mistake to commoditize yourselves like Walmart ...you'll lose. You'll lose the heart of your brand if you continue to sacrifice your employees' training and team building. As a former employee and a BBY Elite member, I extend this feedback to your company because I believe in your company .... In your ability to revive the strength behind your brand recognition ...and your capability to invest in your greatest resource - your employees.
Thanks for your thoughts on this. All our stores should still be making sure each of our sales associates are as knowledgeable as possible with the products they sell.