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Revive Gamers Club Unlocked!

Status: Acknowledged
by on ‎05-18-2018 10:01 PM

To whom it may concern,


I think I speak for thousands of Best Buy employees and customers across the United States/Canada who depend upon Best Buy for our gaming necessities. As a best buy employee I even found enthusiasm in offering Gamers Club Unlocked to my customers. We as a community of enthusiasts implore Best Buy to re-institute Gamers Club Unlocked or an updated membership with similar benefits. Without this membership to unite gamers to Best Buy, I see no link to keep gaming customers purchasing from Best Buy. Thank you.

Status: Acknowledged

I merged all of these ideas into the first idea on this since they were all one version of the same idea of bringing back the Gamers Club Unlocked program in one way or another. Thanks for sharing your thoughts on this. At this time we will not be bringing back our Gamers Club Unlocked program. Current members can continue to receive their benefits until their membership expires.

on ‎05-19-2018 12:27 AM

I've been a member of Gamers Club Unlocked ever since I first heard about it. Before GCU I never shopped at Best Buy, but because of it I've bought almost all of my video games from Best Buy ever since, even buying other media to gain further Best Buy rewards. Since the bulk of my purchases are video games, when my current GCU ends I'll no longer have an incentive to shop at Best Buy over just using Amazon Prime.


Hopefully your company will consider reinstating the program, even if it needs a higher membership price. I'd be willing to pay it to maintain the current program I am a part of right now.


on ‎05-19-2018 01:37 AM
I have to agree too. This program is what gave me the incentive to go to best buy not just for games but for the convenience as well. Went to buy a game, bought my electronic accessories too. Bought speakers, headphones, etc. All to sustain my Elite status. I will no longer be doing this if this program isn't resurrected. You are causing chaos with certain customers. Bad business for those that dedicated to BB
on ‎05-19-2018 08:21 AM

To all it may concern,


I strongly urge Best Buy to consider revising and revamping their Gamers Club Unlocked program rather than ending the service altogether.  As a gaming enthusiast, this program has differentiated Best Buy from other retailers by promoting an environment that both respects and rewards their members.  If the program is not currently benefitting both parties (customers and corporate), I would advise management to consider the alternative solutions that are being posed in this forum to keep the program financially feasible (higher activation fee, reduction in discount).  Removing the program altogether will have lasting repercussions that can never be reset and may prove to be Game Over for my business.




A Concerned Gamer

on ‎05-19-2018 08:35 AM

GCU for elite and elite plus members?

10% off for elite and 20% off for elite plus?


GCU brought me in the door, now I have no reason to go to best buy anymore.

I have spent prolly over 10 grand at Best buy since I added GCU 3 years ago....up from maybe a hundred or two a year.


Just a few recent large purchases I made in the past year thanks to GCU bringing me in the door:

$2200 IMac 5k

$1400 Washer and Dryer

$1000 Sony 4k TV


Countless other TV's, Consoles, accessories, Movies, apple products (airpods, apple watch, etc), and of course plenty of games I would not have otehrwise bought.


I can understand plenty of people abused it, but those of us that dont will be lost as customers. I never even look at walmart, target, amazon, gamestop, etc anymore for anything game related since i bought GCU.

on ‎05-19-2018 09:29 AM
I dont think people complaining is gonna save it, they must have saw something in the numbers and decided it wasnt worth it.

I hope they bring ut back or make a new media club membership. Maybe make it $100 to get 20% off of games and movies.

Either way.....its gone and its very unfortunate because they had Gamestop on the ropes. No way in hell they would have survived another couple years while everyone was 20% cheaper than them.
on ‎05-19-2018 12:42 PM

I just noticed that the best buy gamer's club is being discontinued from the forum.  I did not receive a communication email, no explanation as to why or what the replacement would be. This is ridiculous, and so sad. What a poor move in this day and I expected much better treatment from Best Buy. 



I've spent well over 30k over just the past few years as a direct result of this program.  My house caught fire two years ago, and I cheerfully looked forward to retail thereapy at the local Best Buy to replace every single appliance and home theatre and make upgrades.  Now I look at everything in my room from you, and that good feeling has turned into ash.


I would not bother to take the time to write this if I did not care.  I fully expect the backlash to be swift, and the damage likely permanent. Look at the Electronic Arts Battlefront II situation.  Not only did i feel loyal to best buy with the program, but now i feel betrayed and will actively work against Best Buy through negative feedback, poor reviews, and make sure all of my friends and family know that Best Buy does not care about its customers. Reverse this decision immediately, and now i expect an enhancement to the program to make up for this affront, please and thank you.


on ‎05-19-2018 01:17 PM

I as well agree all that has been said in the previous posts. If GCU ceases to exist I will have very little incentive to continue shopping at Best Buy. I spent close to $4,000 last year and have enjoyed having Elite Plus membership.. but If I don't have the GCU incentive to continue enjoying, I will no longer shop to any capacity like I have before. Please reconsider terminating the program and instead look to a way that will possibly benefit you better finanacially. There is no doubt that GCU has persuaded my shopping habits with your company as prior to having the membership I hardly shopped there in comparison. Once again, I implore you to reconsider this decision as I feel it will just drive a lot of loyal customers away. 

on ‎05-19-2018 05:46 PM
I also agree with what everyone else here is saying. The GCU incentivizes me to come into the store and buy other stuff. I've been elite or elite plus for the past few years. Once my discount expires I'll be taking my business elsewhere.
on ‎05-19-2018 07:26 PM
One more voice to the choir...GCU was DIRECTLY responsible for me becoming a regular Best Buy customer after years of indifference. I have even gone out of my way to maintain Elite status to go with it, but that alone won't be worth the trouble.

I'm such a strong believer in GCU, I advertised it for you to my friends..."shop at Best Buy, they're awesome!" But now... there's just no point.

I'm sure this decision was made after some number crunching, but I'm also sure that work was done with seriously flawed data. You stand to lose far more than you think on this one, Best Buy.
by Senior Social Media Specialist Senior Social Media Specialist
on ‎05-25-2018 01:43 PM
Status changed to: Acknowledged

I merged all of these ideas into the first idea on this since they were all one version of the same idea of bringing back the Gamers Club Unlocked program in one way or another. Thanks for sharing your thoughts on this. At this time we will not be bringing back our Gamers Club Unlocked program. Current members can continue to receive their benefits until their membership expires.

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