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Revive Gamers Club Unlocked!

Status: Acknowledged
by on ‎05-18-2018 10:01 PM

To whom it may concern,


I think I speak for thousands of Best Buy employees and customers across the United States/Canada who depend upon Best Buy for our gaming necessities. As a best buy employee I even found enthusiasm in offering Gamers Club Unlocked to my customers. We as a community of enthusiasts implore Best Buy to re-institute Gamers Club Unlocked or an updated membership with similar benefits. Without this membership to unite gamers to Best Buy, I see no link to keep gaming customers purchasing from Best Buy. Thank you.

Status: Acknowledged

I merged all of these ideas into the first idea on this since they were all one version of the same idea of bringing back the Gamers Club Unlocked program in one way or another. Thanks for sharing your thoughts on this. At this time we will not be bringing back our Gamers Club Unlocked program. Current members can continue to receive their benefits until their membership expires.

on ‎05-18-2018 10:28 PM

The community outrage is evident. Gamers club unlocked is bringing customers to stores to buy other things then just games, and a lot of customers are going to be lost if no action is taken. Please, bring back gamers club unlocked.

on ‎05-18-2018 10:48 PM

Charge MORE for the program and I will gladly pay, don't flat out cancel it when the economy is booming and your stock is at an all time high!  This will hurt BBY even more than they anticipate as it will accelerate digital downloads too. Not to mention drive business back to Gamestop or to Amazon where a 20% off game program still exists for Prime. I have read so many posts from gamers online where GCU helped them get Elite status and they started making all their electronics purchases at BBY to sustain it.  Terrible move to cancel it.

on ‎05-18-2018 10:54 PM

I agree with elektrodragon!


if it is necessary to keep the program alive, charge more. keep me from having to use amazon prime to get the 20% discount.

on ‎05-18-2018 11:15 PM

This is one of the most utilized programs your company has ever produced, you shut it down without even warning anyone. You dont announce a replacement plan, Your own employees dont even know its shut down in stores. You got so much traffic to your website and store. If the program needed to be optomized, than do so, maybe even gather feedback from your customers on what they would be comfortable with. I think its a huge mistake, unless you have something even better planned, in which case it would have been much wiser to let your customers know first so they have something to look forward too, now everyone is upset with you guys and taking their business elsewhere. Bring back this program or give us something better please.

on ‎05-18-2018 11:20 PM

Sounds crazy, but 60 dollars a year is reasonable and worth it to the hardcore game buyers who buy a lot of games, and will ensure their business. As is, I'd be lying if I said once my GCU expired I wouldn't be shopping at gamestop instead, with 9PM game launches and no longer a price difference, as well as more convenient locations for me personally, or amazon, who currently still offers some sort of discount as well as having many other things available.


I would assume 15 bucks a year was losing you money, and that's fine, but I'd like to think customers like me - who have been elite members spending 2k~ a year for the past 3-4 years in a row - are still valuable.

on ‎05-18-2018 11:22 PM
If this is true and no sensible program is offered as a replacement, you just lost my business. I’ve been an elite member since the program was offered. I liked the free shipping on the games, and bought other household items to make up the difference as an excuse to keep my membership going.

With the program elimination, it makes much more sense to take my money, walk down the street to gamestop and buy the game (with credit, mind you, as I won’t have to pay the $6 tax in Illinois) then to offer up $66 for a new game. If you expect me to drive twenty miles to the store to grab a game for $30 because I won’t qualify for free shipping, forget it.

Also, with the “big” purchases, what’s stopping me from buying those Dyson products at kohls? I’ll get $10 for every $50 I spend there. How about going to a frys? I realize not everyone has the same alternatives as me, but why should I contribute to killing the local business, when they’d give me free shipping for a year on a $600 purchase..

With the marketing and the pretty unpopular logo redesign.. I don’t think I’m the only customer leaving you guys.
on ‎05-18-2018 11:26 PM

I have been a member of Gamer Club Unlocked for years since it was first created. I bought all my games and gaming consoles at Best Buy. I am gamer who spends easily a thousand dollars a year on gaming. My savings of 20% off meant that I was able to spend more money on more game purchases from Best Buy.


Now that Gamer Club Unlocked it being terminated I have no other choice then to take my business to Amizon where I will be able to retain my 20% discount on gaming that allows me to purchase more games.


I hope the Gamer Club Unlocked becomes reinstated.

on ‎05-19-2018 12:01 AM
I would have paid more to keep GCU around. But instead you’re just unceremoniously letting it fade away.

I feel like the bean counters making this decision are truly underestimating how much other business this program drove. I’ve spent thousands of dollars and become an elite plus member these last few years, driven primary by loyalty (due to GCU) and just routinely coming to the store more often.

But since my loyalty isn’t valued, I’ll take my business elsewhere. I’d prefer to keep my money in brick and mortar retailers, so I’ll stick with target for my electronics. And yea, I’ll probably go with amazon for their game discount (for howevrer much longer that lasts).

I think you underestimated your customers. Many would be willing to spend more on GCU. We’d like to help keep a b+m retailer on business.

But if you’re not gonna value my loyalty, then i won’t shed a tear in a few years when you’re borrowing the “going out of business sale” signs from toys r us.
on ‎05-19-2018 12:03 AM
Agree with all of these points. I would have paid more to keep GCU. But if you don’t value my loyalty, I’ll take my elite plus level spending somewhere else. Plenty of ways to buy a tv in 2018.
on ‎05-19-2018 12:14 AM

I've been a GCU member since the $120 days, and I happily renewed at $60. As a gamer, I buy a lot of games. GCU made me buy 95% of my games from Best Buy, instead of the original maybe 5%.


Like a lot of people discussing today, I ended up buying just about everything from Best Buy as a result. I went something like buying nothing at Best Buy for 5 years, to dropping Amazon and Gamestop almost entirely. You guys are clearly underestimating the loyalty it brought.


While clearly, giving it away for free with a phone trade in or making it $15 a year wasn't feasible, there has to be a price point where both parties are happy. I for one would be happy to pay $60+ a year for, since it's something no one else really offers.


I hope Best Buy reconsiders offering some sort of program, whether it's higher priced memberships, lower savings and broader categories, something. Because there will be zero reason for me to pick you guys over Target/Amazon/Gamestop after GCU.

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