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Revise iPad pricing signs in stores.

Status: Tell Us More
by on ‎12-29-2021 09:26 PM

When I was in the store looking at iPads, I noticed the prices were displayed in columns and it shows these fields:

 

  • Screen Size
  • Resolution
  • Processor
  • Storage Capacity
  • SKU
  • Price

When you look at the Mac pricing tags, it shows these fields:

 

  • Screen Size
  • Processor
  • Memory
  • Total Storage Size
  • SKU
  • Price

With the latest iPads adopting the same hardware as the Macs, I think the average consumer may see more value in the iPads shifting to the same specs as the Macs - i.e. swapping out screen resolution (which in many cases is irrelevant to most consumers since it's proportionate to the screen size) but knowing that the iPad Pros come with 8GB/16GB of RAM versus 3GB on a 9th Generation iPad or 4GB on an iPad Air would be more significant to disclose. Also, standardizing "Storage Capacity" across both signs or whichever verbiage you want to use. My personal experience has been inconsistent verbiage leads to confusion amongst customers. 

Status: Tell Us More

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Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎12-31-2021 08:41 AM
Status changed to: Tell Us More

Would anyone else like to see these revisions? Make sure to vote for an idea if you like it.

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