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Rethink Best Buy 10% Off Birthday Promotion

Status: Tell Us More
by bobappel1 on ‎05-15-2018 04:03 PM

I have had my eye on an HP All-In-One computer for a few months.  With an upcoming birthday, I was looking at my finances and considering making a purchase for myself. It was great timing by Best Buy to send me an email telling me to make a birthday purchase for myself with a 10% discount promotion. Problem is the item is on sale. Big ticket item on sale -- can't use promotion. Really appreciate the Best Buy good wishes! Reread the terms and conditions again. Wow! what is a birthday present (discount) that you can't use on the perfect gift.  I would hope that Best Buy would revisit this birthday promotion and look at broadening the offer so a birthday boy/girl could use it on that perfect ... must have.. can't do without gift.

If you need to limit the offer -- how about 5% off on sale items?

Please consider

 

Status: Tell Us More

Would anyone else like to see us expand what our Birthday coupons could be used on? If so, in what way? Make sure to vote for an idea if you like it.

Comments
by Emerging Expert
on ‎05-18-2018 01:21 PM

What your asking for is for the company to approach the point of negative return on investment. 

 

it isn't just the cost of an item that needs  to factor in.

 

Cost of employee wages, cost of phycial running of a store etc.  So if an item costs BB $500 and they normally sell it for $1000. chances are the GNA on that is close to 30% or more.  So the profit would be $200.  Well now factore in a sale for 15% off now the profits are $50.  Add on 10% for birthdays and and they are losing money. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎05-25-2018 01:47 PM
Status changed to: Tell Us More

Would anyone else like to see us expand what our Birthday coupons could be used on? If so, in what way? Make sure to vote for an idea if you like it.

by gadgeteer
on ‎03-17-2019 12:00 AM

Historically, coupons were invented to trigger impulse buys.  Companies like JC Penney were built around them and other companies just offer direct product discounts in the form of sales.   Make no mistake that this is a very calculated risk and the actual math behind this isn’t as black and white as what is listed above, as Best Buy would be losing signfiicant amounts of money on some of the items they have on sale. Secondly, these coupons came about because they often times (like gift cards) cause shoppers to overspend.  Like when you go to the grocery store, our local chain loves to put together these coupons where you buy Item A and get Items B and C for $2.00 off.  Even if you don’t need items B and C, the fact that they’re discounted and it’s something you may buy later you’ll justify to yourself that you can just freeze them and save $2.00 today versus paying full price later.  In more cases than not consumers end up giving the 10% savings back in one form or another, from experience. 

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