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I see a number of posts on the forums from people complaining that they do not have the protection plan AFTER their device has an issue and that the Best Buy Employee did not offer it to them.
What I think Best Buy should do about this is build it into the checkout procedure. On the credit card processor have a check box to indicate if the customer declines protection. That way BB is guaranteed that every customer is offered it.
Now I would not do it for every item, just items over a certain dollar value say anything $100 or more.
This would also probably increase sales of the service plan.
When I worked at a now bankrupt competitor I had a sheet of paper that outlined our protection plan. I would show it to the customer and highlight the differences between warranty and protection and my sales went up 500% on the protection plan.
I do like the idea in concept but I am unsure wether or not it is a completely good idea in practice. As it might lead to other types of frustrations on the custumer side of having yet another thing to do before completing a purchase.
It would be nice to show a customer something that proves that something was declined. But that might be construed as us waving something in their face and giving them the rasberry.
I would like to hear customer feedback myself since I might just be on the wrong side of the counter for this issue.
This could be useful. I think it would need to be done in a way though so the customer knows what is being checkmarked and such. Make sure it is on a screen by itself and not with other information.
There are other retail stores I shop at that also offer extended protection plans and I have had the credit card machine prompt me asking if I want to add on protection.
I think this would help a lot in such cases where someone complains that their product broke and the Best Buy employee didn't offer it to them. And that does happen. I purchased a few things and at the checkout the cashier gave me the total and I had to ask about the protection plan.
I do believe it would increase sales of the protection plan as well.
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