The combination of product shortages and scalping has made it nearly impossible for the average customer to purchase Graphics Cards and Next Gen Consoles from BestBuy. These items come in stock every so often but seem to be sold out within minutes (if not seconds). I have a few ideas that I believe can help reduce frustration for your customers and prevent scalpers from buying up all of the product that drops.
1. Pre-order options:
This would reduce customer frustration as they won't have to constantly monitor the product only do be disappointed when they aren't quick enough to snag their desired GPU/Console.
2. Link GPU/Console purchases to some form of photo ID (driver’s license):
This would more effectively allow BestBuy to limit the number of these high demand products that a person can purchase in a certain time frame. It prevents people from using multiple accounts and names to make these purchases. It would also make it much harder for bots to buy the stock within seconds.
3. Make high demand items like these only available for purchase/preorder in store or on the phone:
As stores are now open for in person purchases, this would make it impossible for bots to buy all the stock. It would still provide people who cannot come into the store a way to purchase.
These are my suggestions, hope it can help.
*I am an employee. I know that BestBuy wants to be "customer obsessed" and help their customers in every way possible. I feel like these ideas can help BestBuy to assist our customers who are trying to obtain these hard-to-find items.