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Redo the recommendation emails

Status: Tell Us More
by on ‎10-20-2014 05:34 PM

If you're a MyBB member and have made purchases, then you've gotten the emails a week or two later telling you to check out other related titles or to build your better experience.  Unfortunately, rarely are these any helpful.  The TV ones are decent as they recommend HDMI cables, surge protection, screen cleaners, GSI services, and the like.  Definitely good to have if you don't already.  However, a lot are terrible.  For my PS3 game purchases, it's recommending Google Play and WoW cards.  When I buy anime, it tells me that I might enjoy Saw and other bad movies (or at least ones that don't have any related genre).

 

My suggestion?  Have these emails tied to your purchase history to more accurately reflect items purchased on the same day/purchase (If I bought 4 HDMI cables, please don't tell me I might need more unless I bought 5+ HD sources).  For music, movies, and games, have the system recommend similar titles based off of genre, producer, studio, etc... 

 

Emails can pile up quick and I read through most all of them, but I usually delete these ones within 1-2 seconds because of how non-helpful they are.  Would love to see them change!

Status: Tell Us More

I'm confident this is already our goal, and it's disappointing to hear we are meeting these goals. Has anyone else had similar experiences with these emails? Remember to vote for an idea if you like it.

Comments
by
on ‎10-21-2014 07:36 AM

I'm unsure of how their system works and it's probably more of a marketing problem than anything else there. I think this is a great suggestion if it's done right.

by Senior Social Media Specialist Senior Social Media Specialist
on ‎10-21-2014 02:29 PM
Status changed to: Tell Us More

I'm confident this is already our goal, and it's disappointing to hear we are meeting these goals. Has anyone else had similar experiences with these emails? Remember to vote for an idea if you like it.

by
on ‎10-21-2014 02:43 PM

Most of the emails I get revolve around TV, games, and computer stuff.

 

If I had to suggest one email type update I would have to say I am not interested in  trading in games/buying used games. I don't even know why I get those emails considering I have never purchased either one of those at BestBuy.

by
on ‎10-21-2014 02:46 PM

Sorry for double post but I had another thought afterwards...

 

Maybe a system set up similar to Google Adsense where we can  set up what we want to get emails concerning, and set up emails of interest for advertisements. 

by
on ‎10-30-2014 04:16 PM

One more thought on this - the ones I find annoying are the "are you still thinking about this item" e-mails - some of which I don't even remember having looked at in the first place. There is no way to state, "NO, I don't want to hear about this item ever again" - the only way out is to suffer through three reminders before the system gives up.

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