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Priority (Express) Checkout

Status: Tell Us More
by gadgeteer on ‎03-19-2013 12:35 PM

I think Best Buy should offer a priority checkout line for RZ Premier Silver members - kind of like Airlines do for frequent fliers.  In a weird way, that would actually encourage some customers to obtain that status just for that reason alone.  You could go all out and brand the last register or first register with RZ premier silver branding on the front of the desk, signage about how to obtain it and benefits behind the desk and really use it as an area to highlight and really showcase the program.  You could also make the carpet silver (kind of like the red carpets most airlines use for frequent fliers).  Get creative with it.

 

 

Status: Tell Us More
I think a version of this idea might have been posted in the past, but I can see the value this would have for our Reward Zone Premiere Silver members during the holiday season. I could foresee non-members being upset that they weren't given the same treatment. Does anyone else have any feedback on this idea? Remember to vote for an idea if you like it.
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by Senior Social Media Specialist Senior Social Media Specialist
on ‎03-19-2013 03:44 PM
Status changed to: Tell Us More
I think a version of this idea might have been posted in the past, but I can see the value this would have for our Reward Zone Premiere Silver members during the holiday season. I could foresee non-members being upset that they weren't given the same treatment. Does anyone else have any feedback on this idea? Remember to vote for an idea if you like it.
by gadgeteer
on ‎03-20-2013 10:55 PM

I understand your way of thinking but it's all about branding.  Do you get upset that "Priority Airline" passengers get to board before you?  Not really, there's a common understanding that they spend an incredible amount more of money at the airline than the average person.  With the right branding this would be possible and especially during the holiday season I'd buy $2500 worth of stuff to not have to wait in Holiday lines (especially as you get closer to Christmas and people start last minute shopping).  The lines are outrageous and I start shopping online. I'd rather pay 2-3x shipping then wait 4-6x more time in line at a store. Best regards.

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