Scalping has been a big issue so I'm happy that Best Buy has been taking action so that more legitimate customers instead of bot farms have been able to purchase hardware. I think the current system may not be adequate for how advanced software has become. The random nature of release times for hardware means that places like nowinstock.com are the only hope for regular customers.
In Japan they use a pre-order lottery system to sell high demand items. How this works is that customers can opt-in to a pre-order lottery. From that lottery, emails are sent out to winning tickets that allow them to make the purchase.
How this can help combat scalping and be a better buying experience
Purchases will be distributed randomly instead of concentrated within a release window.
Even though some bots will get through, bot/scalper purchases will be limited naturally by random selection.
Right to purchase is determined randomly rather than speed of clicking or noticing when a button lights up, which bots are now able to do.
Prevents massive server stock requests from bot farms scraping inventory.
One ticket per account/per item/ per household limits physical scalping
Winning accounts will be flagged for purchasing, and customer will be emailed
Customers can then be allowed a wide window (24 hours) to purchase the item. Otherwise a new lottery winner will be chosen and that stock can go back into the general pool.
Reduces stress and stock tracking for customers and is more convenient based on their schedule.
By having a large lottery opt-in window (about an hour) more people can at least have a chance to purchase the items.
Lottery numbers are not chosen on the day the tickets are available, but rather later. This allows accounts to be flagged for botting or scalping.
The buffer for purchases created by a lottery will let Best Buy announce when new stock is received/email notifications to customers that won't be made false by rapid purchases minutes later.
Let me know what you think. I've been trying to get a 3070 and 5600x for a while. I think a lot of people are frustrated by the current situation and would like more to be done about the situation. I wonder if something like a lottery could be tested out.
Thanks for the suggestion. At this time we will not be implementing this.