I ordered a few items from bestbuy online with free shipping and they came in the manufacturers box, complete with pictures and holes from shipping. The product had some damage from not being shipped in a real shipping package and I will have to return the item. Additionally, it ruined the surprise given that the one who the package was for collected it at delivery.
I dont have this issue with either Target or Amazon. Everything I've ordered from both of those come in a shipping box, even if it's unnecessary.
I will admit to being fairly ignorant when it comes to what our packaging standards are, but I can't imagine we always ship with the manufacturer's packaging. My guess is that if an item is inside manufacturer's packaging, and that packaging is strong enough to handle shipping, we don't put a box around a box. I certainly understand the surprise thing, and will admit that is concerning. Would anyone else like us to always package over the manufacturer's packaging? Make sure you vote for an idea if you like it.