The premise is simple, design GCU around the strengths of your program for each phase of GCU including new & used game purchases.
In principal, you would sell a new game & get the same game traded back in while the demand is high for it. And then sell it again used with a higher profit margin on the back end.
Basic example for a non GCU customer
1- They pay $60 on day 1
2- They trade the game in w/i 30 day of it`s release
Basic example for a GCU customer
1- They pay $48 on day 1
2- They trade the game in w/i 30 days of it`s release
This is how you defeat Gamestop
To get any of these benefits the new game had to be pre-ordered at BB
1- Guaranteed at least $30 minimun trade in value w/i 30 days of release
2- $5 bonus added to select trades on new games purchased w/i 30 days of release
3- 10% GCU trade in bump increases to 20% new games purchased w/i 30 days of release
Being able to secure this trade in cycle will allow you to truly strengthen GC.
Doesn't sound like a bad idea
I dont game online. So unless it is sandbox I complete the campaigns 3 or 4 times then the game becomes drink coaster. I would be more likely to return games and buy new ones if I got more money back. I am too lazy to deal with a gamefly approach, so this would be a good thing for someone like me.
If the short version is that by buying a new game we get a higher guaranteed trade in for a certain length of time I am all for it.
I'd even support the idea if pre-ordering the game was part of the requirement.
Do this and expand the $10 certificate with pre-order purchase and Best Buy would hook me for not only most of my planned day one purchases but plenty of "ehh, why not" type of purchases as well.
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