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Paid GCU-$20 pre-order credit for Premier Pre-Orders

Status: Acknowledged
by on ‎04-15-2014 11:08 AM
This is basically a customer benefit for locking most if not all of their yearly day 1 game purchases in at BB. If a customer pre-orders/purchase a pre-set amount of games then once the final game purchase has cleared that added bonus is attached to that purchase.

A customer places 5 eligble titles into their shopping queue(say 5 of the current $10 pre-order titles) & once they pre-order/purchase all 5 the fifth game would recieve $60 in myBB points, $40 bonus for the previous 4 games & $20 for the final game(the reg. $10 + $10 bonus).

Maybe the # of games would need to increase to 10 resulting in $200 total credit or a possible way to allow all game pre-orders to recieve some credit compensation.

Either option is a huge financial committment to BB & $120 GCU, $300 or $600 annually, but BB has the benefit of larger pre-orders amounts which should equate to cheaper per unit orders.

Being able to advertise "EVERY NEW GAME IS $47.99 WITH $20 CREDIT" would completely remove key competitors in the gaming market. And the added affects on GCU with mybb points leading to non gaming sales & more active trade in volumes serves to strengthen the entire program. Also, this would be an equally potent benefit combined with 20% off there would no longer be any reason not ro fork over $120.

Wolfenstein pre-order numbers should provide insight to how strongly the lure of $20 credit with 20% can be.

Status: Acknowledged
I did hear back on this and was informed at this time we would not be moving forward on this idea.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎07-11-2014 02:24 PM
Status changed to: Acknowledged
I did hear back on this and was informed at this time we would not be moving forward on this idea.
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