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Offer learning courses with purchase of product

Status: Tell Us More
by on ‎05-24-2019 04:38 PM

Idea: Offer classes for an additional price with purchase of product to teach customers how to use their purchase


Best Buy should offer lessons with their products. For an example, they sell drones but the majority of people who buy drones do not know how to properly fly them, leading to crashing and damages. Other examples include, offering software training courses, and beginner camera lessons. Buying expensive products is useless and does not provide value to the customer if they do not know how to use it to its fullest potential.This service will be successful because it mitigates the learning hurdle many users face when buying a new piece of equipment, technology, or program. 


This product refers back to being customer focused on the “Formula for Success” article we read in an earlier class. By offering this service it solves a major customer problem of learning how to use a product and meets an unarticulated need. Additionally this service aligns with one of Best Buy’s core values of “unleashing the power of our people” by enabling those who buy their products to understand all that their products are capable of doing.

Status: Tell Us More

I believe we might have done this in the past for cameras. Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

by Emerging Expert
on ‎05-25-2019 08:39 PM

I think the idea of offering courses, that would be charged extra, could be a beneifit. 


Drones however they should not touch lesson on those. Way to much liability. 


But Best Buy stores simply do not have have the faciliites to offer classes. The would have to be in a sepearate location, and that would make it even more expensive. 


There are a number of communities that have community education classes that do similar things. 



on ‎05-28-2019 04:02 PM

Thanks for the feedback Bobbe!


I am realizing I did not clarify on the actual execution of the idea. I completely agree with your feedback. Teaching classes would be a huge expansion for Best Buy and one that would be difficult to take on. I do not think that Best Buy should be the ones teaching these courses, rather they should be the middle man connecting customers to teachers. 


I think it would be great if the classes offered could be taught by local instructors, specialists, or teachers who offer their services to eager students. Best Buy could be the middleman that introduces customers to these teachers/courses when they purchase their product. These classes do not necessarily have to be in person either. I feel that teaching courses about how to use a camera, laptop, or software could be done online. 

on ‎05-28-2019 04:05 PM

I also think that if there were group lessons, this would also create a sense of community between the customers to make Best Buy more of an experience not just a product where the customers could use their products together while learning about all that it does. 

by Senior Social Media Specialist Senior Social Media Specialist
on ‎06-02-2019 12:20 PM
Status changed to: Tell Us More

I believe we might have done this in the past for cameras. Would anyone else like to see this as a reality? Make sure to vote for an idea if you like it.

by Emerging Expert
on ‎06-03-2019 07:27 AM

I think the  only viable option would be to have a series of videos that the customers can stream.  I wonder if Best Buy could  manufacturers on board to produce or help produce them.


It would be bonus advertising for them. 

on ‎06-30-2019 06:54 AM

Best Buy has tried this several times, several different ways and none of them really gain a ton of traction.  For Best Buys with the camera stores they did photography classes.  For all other stores they tried a format of stores that had a huge Genius-bar-like center in the middle of the store where they taught classes and most stores ended up junking up the space with product and utilizing it for everything but training. 


Technically if you want training, they have a Total Tech Support program where you pay $199/year and you can come in-store and get unlimited 30-minute one-on-one's with that.  

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