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Offer a promotion based around a customers tax return

Status: Tell Us More
by on ‎02-28-2014 11:06 AM
Design promotions geared towards rewarding customers for spending their tax refunds @ BestBuy. Have the larger tax companies like H&R Block pay to setup a temp. kiosk in-store during tax time, for a nominal fee of course. Give a % deal or rz pts "refund" based upon the % of the refund you spend or total purchase amount. If the customer has already complete their tax filing allow them to bring in proof & then reward them based of the same scale.

For good measure offer $5-$20 or a 10%-15% off coupon just for filing in-store, that way they can browse while waiting.

It`s too late to really go all in on this promo for 2014 but supplying coupon packs based on the amounts would epically ideal. Like if a person spends 50% of their refund they`d get the 50% coupon pack with deals marketed around 50% off & $50 giftcard.

Status: Tell Us More
I have to admit I could see this idea possibly working. Would anyone else like to see this kind of promotion put into place? Remember to vote for an idea if you like it.
Comments
by Senior Social Media Specialist Senior Social Media Specialist
on ‎02-28-2014 11:40 AM
Status changed to: Tell Us More
I have to admit I could see this idea possibly working. Would anyone else like to see this kind of promotion put into place? Remember to vote for an idea if you like it.
by Valued Contributor
on ‎02-28-2014 12:44 PM

I know some people would love this idea. Myself personally I have used H&R tax software since around 2005. 

 

 

by
on ‎02-28-2014 04:53 PM
How much would it cost you to file your taxes? I think that`ll be a key issue especially if BB offers rz pts on that too. Say you pay $90 to file to get $3000 back, get $10 for doing it in-store, 90 RZ pts & a coupon the allows up to a $300 giftcard plus % off deals or rz refund. Furniture places do this to score big ticket purchases & they don`t even charge a filing fee.
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