There`s a large segment a customers who get stuck with large amounts of unwanted giftcard credit to other stores that they don`t shop at or don`t want. I know BB previously had a temporary promotion with one of the bigger card swap companies but I think BB could expand it into something bigger & more profitable.
Maybe install a kiosk that would accept the unwanted giftcards & issue a BB giftcard on the spot or a voucher receipt which can be spent in-store or redeemed at the register for a BB giftcard. Obviously, there would be a cost associated with the kiosk so a flat % fee on the transfer would be needed BUT allow a customer to process multiple different giftcards in 1 transction. Too further increase the volume of card transfers offer mybb points on the FULL amounts of each giftcard transferred especially since the customers won`t get any points by using the recieved BB giftcards.
To further enhance profits/revenue associated with the kiosk print coupons/offers on the receipts based upon the amount of the BB giftcard recieved. Allow additional offers to print based on what that specific wants to promote to further increase the value & volume of usage per kiosk.
If the kiosk can be programmed to provide other services that would also allow for additional ways to add revenue/profit per unit obviously go for it too. Maybe try to get sponsered promos on the receipts for products sold in BB.