If the idea of "My Rewards" is to reward customers for buying at Best Buy, how about accumulating 250 points then applying the discount to their next purchase instead of letting the discount expire. I'm the type of consumer that buys on an "As Needed" basis, so no matter what savings I'm going to achieve, I'm not going to rush to the store to take advantage of saving a whopping $15, $50 or $60 maybe. Most of your cashiers don't even understand or explain the program anyway. I know I've never had one explain it to me. I think most of us are smart enough to know that you're making the least amount of effort to offer us a discount. We have a 2 month window to take advantage of the savings C'mon.
I guess I'm not exactly clear on what you are asking of us. Are you stating your reward certificates expire every two months and would like them to last indefinitely?