Twice a year Bestbuy should reach out to as many current/former/future customers/employees to see how BestBuy can live up to it`s name. Take it seriously and be thorough that way true change can come and have an impact. No other retailer does it which would give credit for caring vs lip service. A group of 50 - 100 questions with sections dedicated to elite/elite plus/GCU. Customers who are already elite/elite plus/GCU should get unique questions based of the programs there in and what status they are.
For example: A silver elite member should be asked
1- What should be added
2- What should be ended
3- What does work well
4- What doesn`t work well
5- What can we(BB) do to keep you
6- What could cause us to lose you
Obviously, email would be the main way to go about acquiring the info but the questions could be sent with coupon packs designed to generate sales.
Offer 100 RZ points for complete surveys but special offers if completed in the store.
300 RZ points if the complete survey is turned in w/a $30 purchase
300 RZ points + 2X RZ points on a purchase of $75
500 RZ points + 2X RZ points on purchases of $100
500 RZ points + 3X RZ points on purchases of $150
750 RZ points + 2X RZ points on purchases of $250
1000 RZ points + 3X RZ points on purchases of $500
1500 RZ points + 3X RZ points + $50 instant giftcard on purchases of $1000