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In store price comparisons

Status: Tell Us More
by on ‎08-27-2014 07:44 PM

Hi,

To keep customers who come in the store to physically check merchandise only to go online and buy it, put an online price comparison tool in store(like price grabber) but show the shipping charges if applicable.

That way you have the opportunity to capture what would otherwise be a lost sale and to have your customers do a lot of research on pricing and availability for you.

This means that customers will prefer to come to you for everything and give you a shot at the sale.

As an example LG WM3997HWA 4.3 cu ft washer dryer all in one is $1,690.99 on Amazon, and $1,709.99 on bestbuy.com. But Amazon has to ship it(albeit free) and you have it in store. So for $20 the customer can get to check their purchase before buying it. But then they have to get it home, and Amazon has free delivery.

No reason in store you can't match the Amazon price, given the option of losing the sale.

The ultimate would be to hand a tablet with a barcode scanner app to every customer who walks in to allow them to comparison shop anything at their leisure.(and hand it back in before leaving or it alarms)

It may seem odd, but it allows you to compete head on with online stores.

You do not need to beat Amazon, and doing so may only start a price war, just match them.

 

Have a great day.

 

Status: Tell Us More
Where would this price comparison tool be placed? Would there be multiple locations for this tool? We already match Amazon's prices so that shouldn't be an issue. Due to theft concerns we would not be providing tablets to each customer that enters our stores. Remember to vote for an idea if you like it.
Comments
by
on ‎08-28-2014 08:50 AM

I actually really this idea. I don't know about the whole " show all the  deals  everywhere portion" I am sure though if you did something similar to Progressive Insurance where you gave your price, and your Price Match competitiors then it would be a great tool. 

 

You do have to look on this the other side though...would this hurt BestBuy sale wise?

by Senior Social Media Specialist Senior Social Media Specialist
on ‎08-28-2014 10:40 AM
Status changed to: Tell Us More
Where would this price comparison tool be placed? Would there be multiple locations for this tool? We already match Amazon's prices so that shouldn't be an issue. Due to theft concerns we would not be providing tablets to each customer that enters our stores. Remember to vote for an idea if you like it.
by
on ‎08-28-2014 10:47 AM

@Allan-BBY 

 

Why not get the BBY Programming team to do something similar to Wal-Mart? Create an app that grabs current sale data, the app would only grab data from the retailers nearby/and/or the price match guarantee. I think it's pretty fair to say that most consumers who walk into a BestBuy will have a phone on them. 

 

As a second alternative there could be a display right by customer service maybe off to the side somewhere so you don't get in the way of the lines to customer service/geek squad and have a  "price checker" sort of like at Wal-mart again" where you scan an item and it tells you the price, well you scan the item and it tells you where it is cheapest at the OP idea.

 

As a third alternative you could place it in the middle of the store. I can't speak for most out of state BestBuy's in GA but I have been to a good seven or eight here in Georgia and most of them have pathways that go through the middle. Run the wiring in the ceiling tiles to the middle, place a pole slap in the middle, and people can go to the middle with an item/buggy scan the product/etc. 

 

The scanner should also have a manual type in fucntion though for people to get the numbers off of high items so they don't have tow ait on an employee to get an item down and stuff. 

 

 

by
on ‎08-28-2014 10:56 AM

This is the layout I am picturing the app/scanner system. Have you ever used TurboTax software? They make it easy by just giving a question and a couple of bubbles before going to the next question.

 

1. Welcome to the BestBuy Price Checker ( you would have to find a catchy name... ) 

--Auto scan barcode

--Manually put in sku/item number

 

Auto Menu:

--Please scan your barcode now

 

Manual Menu:

--Please type into the box below your sku/item number 

--have a input field here

 

Searching text

--Searching for the best deal, please wait...

 

Results

--Here are the results:- The total includes shipping if known 

--Amazon: Blah

---Total: Blah

--Other store: blah

---Total: Blah

--Other store: blah

---Total: Blah

--Other store: blah

---Total: Blah

by
on ‎08-31-2014 05:05 PM
Customers do have price checker- it's called a cell phone. It's not hard to type model number into google and do a google shop search. Besides the ultimate goal for Best Buy is for customers to pay the Best Buy price. Customer who want to PM should have to do work on their own. A good example is one timeout had a customer come up to me and say that they wanted to PM and I asked to who and their reply was "I dunno, look up who has the lowest price for me" I politely declined and the customer got mad and told me I wasn't providing good customer service by not doing it. Same concept here- no need to do work for the customer that they should already do themselves
by
on ‎09-01-2014 09:44 AM
Put the price comparison tool in the best buy art app
by
on ‎09-02-2014 07:29 AM

@kst8no1 

 

I hear ya on this one but you can't really expect every customer who walks in has already done research beforehand.

 

I.e. somebody like myself who buys computers/computer parts often yes, I do research and ultimately make a decission from that. 

 

Opposite I.e.: A person may come in who may not know a lot about computers, they could think a $400 computer is like the best machine in the world and they are really getting a low grade pentium ( hopefully they didn't get swooned into that one but it happens! ) So if a person who isn't used to technology how do you expect them to already have done researched?

 

Sure, I agree for a large number of customers at BestBuy they should do research in advance, but I don't think it would be fair to say everyone.

by
on ‎09-03-2014 04:56 PM

There are MULTIPLE computers in EVERY Best Buy with active internet connections. I use them all the time to do price comparisons.

by
on ‎09-04-2014 07:31 AM

You are right George, I have in the past as well. However, two things here:

 

1. Not many actually know customers can use their computers for such things. I use them like yourself but I can't say I have seen many other people do the same.

 

2. You need to look at the other side of the coin of this, the more who know about this usage right would then use the internet have to go to it ( and depending on their tech  knowledge coudl take quite a long time! ), type in what they wanted to search for, wait for the slow internet ( some stores still have mediocre speeds ), and etc. Long lines could form from this.(theoretically)

 

3. One point I didn't think of until I was about to post the comment was that as well you need to consider pc abuse here. Does BestBuy really want to run the risk of somebody infecting a system of theirs? That wouldn't look good for a tech business. 

 

 

by Valued Expert
on ‎09-10-2014 12:23 PM

I think you fail to understand that Best Buy is a company and needs to make money to stay in business.  That sell on Amazon is probably a single person with little to know overhead because they are selling a fulfilled item from somewhere.

 

So the putting up of this price comparison would cost money to set up and maintain.  And why would Best Buy put a tool in place that will cost them money.

 

IF you as a consumer want to save the money YOU as the consumer need to do the leg work and find the better price. 

 

It would be foolish of Best Buy to do this to say the least. 

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