As Best Buy works toward expanding and maintaining its customer base, I would like to suggest a way to help. Why not use technology to create a more informative and enjoyable customer experience? Since most people carry smart phones, technology should be used that would allow customers to immediately access information about items they are shopping for. Say, for example, a television set is being considered. A shopper could shoot the "smart tags" (see Microsoft Tag) to access information about the televsion. Best Buy could go a couple of steps further and devise a system that would allow customers to see available inventory of nearby stores, return rates for the object considered, related customers reviews, comparable products, a tech glossary, etc. Also, smartphones could be used to access trailers to movies and samples to songs before purchasing a compact disc. Best Buy should empower shoppers to make the best decisions. This will set the company apart from big box stores, as well as online sites. The emphasis must be on the "best" when shoppers think about Best Buy.